HENDERSONVILLE, Tennessee — 19 February 2021 — The U.S. hotel industry showed higher performance levels from the prior month, according to January 2021 data from STR.
January 2021 (percentage change from January 2020):
- Occupancy: 39.3% (-28.3%)
- Average daily rate (ADR): US$90.79 (-27.8%)
- Revenue per available room (RevPAR): US$35.72 (-48.2%)
Occupancy and RevPAR were up from December but remained closer to the earlier months of the pandemic. ADR was down slightly from the previous month.
Among the Top 25 Markets, Oahu Island, Hawaii, reported the lowest January occupancy level (23.6%), which represented a 72.9% decrease in year-over-year comparisons.
Miami, Florida, reported the highest occupancy level (54.5%), which was down 32.3% year over year. The market also showed the highest ADR (US$195.08), which represented a 25.5% decline year over year. The next highest occupancy levels were seen in Tampa, Florida (54.2%), and Phoenix, Arizona (49.3%).
In addition to Miami, six other markets posted ADR above US$100.
Overall, the Top 25 Markets showed lower occupancy but higher ADR than all other markets.
All of STR’s COVID-19 analysis can be found here.
