HENDERSONVILLE, Tennessee—The U.S. hotel industry showed slightly higher performance from the month prior, but at overall low levels during July 2020, according to data from STR.
In a year-over-year comparison with July 2019, the industry recorded the following:
- Occupancy: -36.1% to 47.0%
- Average daily rate (ADR): -24.8% to US$101.76
- Revenue per available room (RevPAR): -52.0% to US$47.84
The absolute occupancy level was the lowest for any June on record in the U.S., but all three key performance metrics were up from June levels. August weekly data shows occupancy just below 50% due to a slow and steady rise in demand that has slowed.
Among the Top 25 Markets, Oahu Island, Hawaii, experienced the steepest drop in occupancy (-73.5% to 23.3%) and the largest decrease in RevPAR (-82.8% to US$39.69).
Seattle, Washington, posted the steepest decline in ADR (-49.8% to US$95.76).
All of STR’s COVID-19 analysis can be found here.
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