HENDERSONVILLE, Tennessee—In its first month with a visible impact from the COVID-19 pandemic, the U.S. hotel industry reported double-digit declines in the three key performance metrics during March 2020, according to data from STR.
In a year-over-year comparison with March 2019, the industry posted the following:
- Occupancy: -42.3% to 39.4%
- Average daily rate (ADR): -16.5% to US$110.66
- Revenue per available room (RevPAR): -51.9% to US$43.54
Among the Top 25 Markets, San Francisco/San Mateo, California, experienced the steepest drop in occupancy (-62.2% to 30.2%), which resulted in the largest decrease in RevPAR (-72.3% to US$55.42). The market also posted one of the largest declines in ADR (-26.6% to US$183.68).
New Orleans, Louisiana, matched for the other steepest decrease in ADR (-26.6% to US$134.98).
STR continues to monitor the COVID-19 impact on global hotel performance. Weekly U.S. press releases, including the most recent for 5-11 April, can be found here along with full analysis pieces and webinars.
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