STR | January 21, 2021

HENDERSONVILLE, Tennessee – 21 January 2021 —U.S. weekly hotel occupancy climbed back to the 40% mark, according to STR‘s latest data through 16 January.

10-16 January 2021 (percentage change from comparable week in 2020):

  • Occupancy: 40.1% (-31.8%)
  • Average daily rate (ADR): US$89.39 (-31.9%)
  • Revenue per available room (RevPAR): US$35.85 (-53.6%)

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Aggregate data for the Top 25 Markets showed lower occupancy (38.4%) but higher ADR (US$95.94) than all other markets.

Among the Top 25 Markets, Tampa/St. Petersburg, Florida (53.8%), reported the highest occupancy level.

Top 25 Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (22.1%), and Minneapolis/St. Paul, Minnesota-Wisconsin (27.0%).