HENDERSONVILLE, Tennessee—Showing further effects of the COVID-19 pandemic, the U.S. hotel industry reported significant year-over-year declines in the three key performance metrics during the week of 15-21 March 2020, according to data from STR.
In comparison with the week of 17-23 March 2019, the industry recorded the following:
- Occupancy: -56.4% to 30.3%
- Average daily rate (ADR): -30.2% to US$93.41
- Revenue per available room (RevPAR): -69.5% to US$28.32
“RevPAR decreases are at unprecedented levels—worse than those seen during 9/11 and the financial crisis,” said Jan Freitag, STR’s senior VP of lodging insights. “Seven of 10 rooms were empty around the country. That average is staggering on its own, but it’s tougher to process when you consider that occupancy will likely fall further. With most events cancelled around the nation, group occupancy was down to one percent with a year-over-year RevPAR decline of 96.6%. The industry is no doubt facing a situation that will take a concerted effort by brands, owners and the government to overcome.”
Aggregate data for the Top 25 Markets showed steeper declines across the metrics: occupancy (-66.3% to 26.2%), ADR (-35.2% to US$105.40) and RevPAR (-78.2% to US$27.59).
San Francisco/San Mateo, California, recorded the worst declines in each of the three key performance metrics: occupancy (-80.7% to 16.6%), ADR (-44.7% to US$151.25) and RevPAR (-89.3% to US$25.08).
New York, New York’s drop in RevPAR (-86.5% to US$26.98) was due primarily to the second-steepest decrease in occupancy (-80.5% to 16.8%).
New Orleans, Louisiana, matched for the second-largest decline in RevPAR (-86.5% to US$20.02), mostly because of the third-largest decrease in occupancy (-76.0% to 20.2%).
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