HENDERSONVILLE, Tennessee—U.S. hotel occupancy decreased slightly for the second consecutive week, according to the latest data from STR.
23-29 August 2020 (percentage change from comparable week in 2019):
- Occupancy: 48.2% (-27.7%)
- Average daily rate (ADR): US$98.39 (-23.2%)
- Revenue per available room (RevPAR): US$47.38 (-44.5%)
The industry sold 237,000 fewer room nights than the previous week, which represented a demand decrease of 1.3%. Week-over-week demand improvements were a constant since mid-April, but as summer ends and leisure travel fades, hotel performance gains have flattened.
Aggregate data for the Top 25 Markets showed lower occupancy (42.5%), but higher ADR (US$99.22) than all other markets.
Norfolk/Virginia Beach, Virginia, was the only one of those major markets to reach a 60% occupancy level (60.6%).
Three additional markets reached or surpassed 50% occupancy: Los Angeles/Long Beach, California (53.0%); San Diego, California(52.3%); and Houston, Texas (51.0%).
A week-over-week jump in Houston occupancy (38.9% the previous week) is attributable to evacuations and displaced residents due to Hurricane Laura.
Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (26.6%), and Orlando, Florida (27.2%).
Additional Performance Data
STR’s world-leading hotel performance sample comprises 68,000 properties and 9.1 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.
