STR | September 10, 2021

HENDERSONVILLE, Tennessee — September 10, 2021 — Lifted by Labor Day weekend, Hurricane Ida evacuations and the return of college football, U.S. hotel performance increased slightly from the previous week, according to STR‘s latest data through 4 September.

29 August through 4 September 2021 (percentage change from comparable week in 2019*):

  • Occupancy: 61.3% (+0.7%)
  • Average daily rate (ADR): US$132.94 (+9.4%)
  • Revenue per available room (RevPAR): US$81.54 (+10.1%)

 

Comparisons with 2019 were higher due to a lower performing week that year.

In terms of Hurricane Ida-related demand, the largest jumps were seen in markets in Mississippi, Alabama, and Northern Louisiana. STR will release a full Hurricane Ida analysis later today.

 

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Among the Top 25 Markets, Houston recorded the highest occupancy (+50.5% to 76.6%) and RevPAR (+77.1% to US$77.82) increases over 2019.  

Oahu Island experienced the steepest decline in occupancy when compared with 2019 (-36.0% to 53.4%).

Miami reported the largest ADR increase over 2019 (+42.4% to US$179.36).

The largest RevPAR deficits were in San Francisco/San Mateo (-51.9% to US$86.93) and Oahu Island (-38.3% to US$117.88).

*Due to the steep, pandemic-driven performance declines of 2020, STR is measuring recovery against comparable time periods from 2019.