HENDERSONVILLE, Tennessee—U.S. weekly hotel occupancy was the lowest for any week since late June, according to the latest data from STR through 31 October.
25-31 October 2020 (percentage change from comparable week in 2019):
- Occupancy: 44.4% (-29.0%)
- Average daily rate (ADR): US$91.56 (-27.4%)
- Revenue per available room (RevPAR): US$40.70 (-48.4%)
With rising COVID-19 case numbers and less leisure travel, the U.S. saw a second consecutive week with fewer hotel guests. During October 25-31, room demand fell 1.3 million from the prior week, leading to the country’s lowest occupancy level (44.4%) since the week of June 14-20.
Aggregate data for the Top 25 Markets showed lower occupancy (41.0%) but higher ADR (US$96.91) than all other markets.
Only two of those major markets reached or surpassed 50% occupancy: Atlanta, Georgia (53.0%), and New Orleans, Louisiana (52.9%).
Norfolk/Virginia Beach, Virginia, dropped below the 50% occupancy level for the first week since 31 May through 6 June 2020.
Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (23.8%), and Minneapolis/St. Paul, Minnesota-Wisconsin (30.7%).
Additional Performance Data
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