DALLAS, Texas (March 14, 2015) – The Highland Dallas, the inaugural property within Hilton’s new Curio Collection, has named Jennifer Wasserman director of sales and marketing. In this role, Wasserman is responsible for leading the sales and marketing efforts as well as increasing market share and overall group, transient and catering sales revenue for the hotel. She will also focus heavily on hotel re-branding as the property recently re-launched as The Highland Dallas; formerly it was the Hotel Palomar.
Wasserman brings a wealth of hospitality and travel industry experience to The Highland Dallas, with significant time spent concentrating on opening, converting and re-positioning hotels. She joins The Highalnd Dallas from her previous position as area sales leader for Marriott managing five hotels within the downtown Dallas market. Prior to this position, Wasserman worked as director of sales and marketing for several notable hotel properties including Houston Marriott at the Texas Medical Center, Hilton Dallas in Rockwall, Texas and the W Silicon Valley. Before transitioning into hotel sales, she served as a corporate travel agent focusing on large groups within the intermediary Dallas market for 10 years in addition to working as an incentive event planner.
“Jennifer’s creative spark for hospitality, sales and marketing in luxury and lifestyle properties was exactly what we needed for The Highland Dallas,” said General Manager of The Highland Dallas David Lemmond. “Her extensive knowledge of the Dallas market is a major plus as we redefine the hotel in name and brand.”
In August 2014 Wasserman was awarded the Spirit Award for her activity in the Leadership Committee within the Meeting Professionals International (MPI) Dallas Fort Worth Chapter and is an incoming board member for the organization. A former mentor for the Professional Leadership Program at the University of North Texas, Wasserman’s career philosophy has been to help guide young professionals to reach their career goals, while also giving back to the community. Wasserman has traveled much of the world and has strong relationships with contacts across the country as well as the Dallas local business community.
