ORANGE BEACH, Ala., June 1, 2017 — The Lynmark Group announced the opening of Hotel Indigo Orange Beach, the first upscale beachside boutique hotel on the Alabama Gulf Coast. Located at 22843 Perdido Beach Boulevard, the hotel is nestled between the white sandy beaches of the Gulf of Mexico and the natural beauty of the Gulf State Park. The hotel's distinctive nautical design and amenities express the history and culture of the Alabama Gulf Coast. Hotel Indigo Orange Beach is Alabama's second Hotel Indigo property, a brand which is part of InterContinental Hotels Group (IHG), one of the world's leading hotel companies.

"We are excited to introduce Hotel Indigo to Gulf Shores and Orange Beach, and look forward to providing the outstanding and personalized guest services we have become known for," said Joshua Goldstein, president of The Lynmark Group. "As former owners of the Holiday Inn White Sands Resort in Gulf Shores, we are thrilled to reconnect with our friends and family on the Alabama Gulf Coast."

Each Hotel Indigo property is uniquely designed to reflect the culture, character and history of the surrounding neighborhood. When guests first arrive, the lobby provides a welcoming space of contemporary design mixed with beach elements to make the guests instantly feel relaxed. The 62 spacious guest rooms feature modern furnishings with twists of bold color to reflect the blues of the adjacent Gulf of Mexico.

Debuting Hunter's Bend, a restaurant and bar with nautical design, guests can enjoy a craft cocktail menu, local distillery options and Southern favorites with a flare. Serving breakfast and dinner, Hunter's Bend has partnered with a seasonally changing cast of local vendors such as Sweet Home Farm, Bon Secour Fisheries, Gulf Coast Produce, among others, to offer a fresh, locally sourced menu. Specialty menu items include Gulf Shrimp Tacos, Fresh Gulf Catch, Peel and Eat Shrimp and more, all found within a 90-mile radius to our neighborhood.

The hotel is located adjacent to the ever-popular Ron Jon's Surf Shop and Big Wave Dave's restaurant, an exciting new casual dining venue offering a fusion of Gulf Coast seafood and traditional American fare. Within the hotel is the second location of The Southern Grind Coffee House, a full-service boutique coffee shop that provides guests with a delightful dining atmosphere and unique shopping experience, offering a wide array of one-of-a-kind and hand-made gifts, home decor and art.

The hotel's guests will have access to a 24-hour fitness center, executive meeting space, business center and an indoor/outdoor pool with a bar serving specialty beach drinks. The property also features the brand's Neighborhood Guide, an innovative touchscreen display that connects guests to each other, the local neighborhood and to Hotel Indigo locations and guests around the world. Hotel team members, many of whom are locals themselves, will share their favorite hidden gems with guests looking to explore and discover Alabama's Gulf Coast.

For more information on Hotel Indigo Orange Beach, visit www.hotelindigo.com/orangebeach or call (251) 981-1737. Follow Hotel Indigo Orange Beach on Facebook and Instagram for special offers and hotel happenings.

Hotel Indigo properties participate in IHG's guest loyalty program, IHG® Rewards Club, the industry's first and largest guest loyalty program with nearly 90 million members globally. IHG Rewards Club membership is free and guests can enroll by logging on at http://www.ihg.com/rewardsclub, by calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG's more than 5,000 hotels worldwide.