El Paso, Texas — February 2, 2020 — The newly opened Plaza Hotel Pioneer Park, managed by Hersha Hospitality Management (HHM), announced that Sabrina Guerrero has been named Director of Sales and Marketing of the iconic El Paso hotel.
Opened in June 2020, The Plaza Hotel Pioneer Park is a 130-room architectural landmark newly restored in the heart of the border city’s Las Plazas Arts District. In her new role, Ms. Guerrero will be an integral leader to the sales and marketing team, focusing on driving revenue and profitability through strategic resource implementation, as well as strengthening trusted guest relationships.
“Sabrina brings passion and renewed energy to The Plaza Hotel Pioneer Park with a vast experience in the hospitality industry,” said general manager Wolfgang Jonas. “It’s a pleasure to have her leadership as part of our dynamic team as we continue to draw travelers to El Paso and the historic hotel.”
With over 20 years of experience in the hospitality industry, Ms. Guerrero’s extensive strategic marketing experience, business plan development and sales implementation are positioned to further set apart The Plaza Hotel Pioneer Park with its unique history, luxury rooms and stand-out food & beverage programs. She began her career in the hospitality industry in 2000 at Hyatt Regency Los Angeles and has developed through operational and managerial positions at Hyatt Hotels and Resorts in the California and Arizona areas. Prior to joining The Plaza Hotel Pioneer Park, she served as director of sales, marketing, and events for Royal Palms Resort and Spa in Phoenix, Arizona.
