DAYTONA BEACH SHORES, Fla. (Sept. 21, 2015) – The Shores Resort & Spa, the only AAA Four-Diamond oceanfront resort in Central Florida, announces the appointment of Chris Pranis as the new Director of Sales. In his new role at The Shores, Pranis will direct the hotel’s sales and catering teams to increase meeting business in the corporate, association and SMERF (social, military, educational, religious and fraternal) market segments.
Pranis has spent the past seven years in Florida’s hotel industry, most recently as senior sales manager at the luxurious Casa Monica Hotel in the heart of St. Augustine’s historic district. Before that, he was the corporate sales manager of the award-winning Hammock Beach Resort in Palm Coast. Prior to heading to Florida, Pranis spent eight years in New York, overseeing sales and marketing efforts for the Mill Pond Golf Course and Great Rock Golf Club. He also served as director of golf at Arnold Palmer Management/Century Golf.
