Hotel reaches over 400,000 future travelers with the advocacy platform, while building strong brand affinity
ORLANDO, FL — January 04, 2016 — Tides Hotel, an oceanfront property in the bohemian town of Folly Beach, SC, with the helps of their guests, have engaged a new audience of travelers—and the best demographic for their property—with Flip.to, the advocacy platform for hotels. Advocacy has grown to be an impactful part of the hotel’s marketing and revenue strategy, whose vibrant and stylish setting offers a beachside getaway that their guests are excited to share.
“Our guests have become a small army of marketers who’ve helped us reach the right traveler for our unique hotel, at a much larger scale than many ad programs could do,” said Brian Ross, Revenue Manager at Tides Hotel. “Plus, we’ve seen firsthand the enthusiasm a new visitor has when they’ve been introduced to us through a friend or family member. The incentive for them to book directly is an added bonus for the guest, and our hotel.”
The platform was easy to implement, and advocacy has blended seamlessly into the hotel’s daily operations. “We’ve even seen a number of compliments from our guests,” Ross went on to add.
Since Tides Hotel launched with Flip.to in the fall of last year, they’ve reached over 400,000 connections through advocacy. Even more importantly, these potential guests fall into a pool of like-minded travelers with similar interests and purchasing habits as the advocates for the hotel. This reveals an opportunity to inspire and motivate these new travelers through the perspectives and experiences of their guests—a more powerful message than traditional means of advertising.
This model has been hugely successful for the property. Unlike rate or discount driven selling methods, the hotel instead focuses on touting the hip and edgy guest experience of Tides Hotel at Folly Beach throughout their site and marketing—a strategy that maintains the integrity of the brand, as well as affinity of their guests.
“Flip.to drives quality traffic back to the hotel website thanks to their guests. The impact is huge.” said Raul Vega, Senior Director of Sales at Flip.to. “Tides Hotel sees new audiences of unique visitors every month interested in the hotel, and advocacy has been key in reaching this perfect demographic.”
In fact, the traffic driven through Flip.to has resulted in over 1,200 sign-ups for an offer on a future stay at the beachside property—warm leads who’ve shown real interest in the hotel. This is an opportunity to build a relationship with these new visitors, and take them down the path to becoming future guests.
Only nine miles from historic, downtown Charleston, guests of the Tides Hotel enjoy a lively atmosphere, oceanfront dining and Southern hospitality on the barrier island of Folly Beach. To reserve a stay, visit www.TidesFollyBeach.com, or contact their on-site Reservations Specialist at res@tidesfollybeach.com or call 843-588-6464.
To get started with Flip.to, the advocacy platform for hotels that drives direct bookings and earns more guests, schedule a demo at http://flip.to, or contact Jeff Weibel at jweibel@flip.to.
