HOUSTON, TX. – Tilman Fertitta today announced Pilar Florez as the Director of Marketing, Communications and Leisure Sales at The Post Oak Hotel at Uptown Houston. In this role, she will oversee and implement a strategic marketing, communications and public relations business plan for the International and Domestic Leisure and Business Travel segments. Pilar will also develop a comprehensive social media and digital campaign aligned to The Post Oaks goals and strategies.
“Pilar Florez brings a wealth of knowledge to The Post Oak’s elite management team, said Tilman Fertitta, owner of The Post Oak. “Her understanding of the Houston market is unmatched and a valuable asset to the first-class property.”
Prior to her time at The Post Oak Hotel at Uptown Houston, Florez served as the Director of Tourism at Visit Houston, where she successfully launched sales, marketing and awareness strategies across top international markets, which resulted in increased brand awareness, destination knowledge and visitor growth.
Florez honed her skills during her decade of service with Starwood/Marriott International. She began as the Business Travel Sales Manager for The Westin Galleria & Westin Oaks in Houston before moving to Bogota, Colombia where she served as the Director of Sales and Marketing for W Bogota.
Pilar earned a Bachelor in Economics from Universidad de Los Andes in Bogota, Colombia and holds a certificate in Marketing & Public Relations from Universidad de La Sabana in Bogota, Colombia.
