Stunning new hotel websites feature groundbreaking CRS integration, including live rates, special offers, and content pulled directly from the central reservation system
NEW YORK, May 19, 2016 – Travel Tripper, the industry’s most innovative provider of hotel reservation and e-commerce solutions, today announced the launch of Travel Tripper Web (TT Web). This new website platform for hotels increases direct booking revenue by seamlessly combining beautifully designed multi-channel websites with the company’s industry-leading booking engine and CRS. Unlike other website platforms, TT Web is always up-to-date with real-time CRS data including room details, live rates, availability, number of reservations completed in the last 48 hours, and the latest offers. TT Web also integrates directly with Travel Tripper Rate Match, a metasearch price checking and automated rate matching widget.
The website platform foundation is based on Bluetrain.io, a cloud CMS acquired by Travel Tripper in early 2015. Bluetrain.io founder and CEO Steffan Berelowitz joined Travel Tripper’s team as Vice President of Digital Platforms. “Bluetrain’s cloud platform, now TT Web, uses on open web standards used by millions of developers and is a generation ahead of WordPress and anything else in the hotel sector,” says Berelowitz. “With TT Web, we are able to create a seamless e-commerce experience that drives users to book direct on the website, the hotel’s most profitable channel.”
TT Web enables prospective guests to view real-time rates and availability while browsing the website and before entering the booking engine. TT Web also supports Travel Tripper Rate Match and geo-targeted pricing to increase conversions on the site. Websites built on TT Web are fully responsive, offering guests compelling user experiences across desktop, tablet, and mobile.
Claudio Bono, General Manager at Cupertino Hotel and Grand Hotel in Silicon Valley, was among the first to work with Travel Tripper’s in-house agency to design and develop the first websites on TT Web.
“Being in the heart of America’s tech capital, it is simply unacceptable to have a substandard digital presence,” says Bono. “We are excited to have our Silicon Valley hotels be among the first to capitalize on TT Web’s unique features, especially its mobile-optimized design and real-time rates and offers delivered direct from the CRS. Working with Travel Tripper, we’ve put our hotels on the forefront of e-commerce innovation, with the ultimate goal of driving higher direct revenue from our websites.”
Travel Tripper has also launched new hotel websites with other notable properties, including Aleph Hotel in Rome, The Pierre New York, Taj Boston, and 24 North Hotel in Key West.
For revenue managers, TT Web synchronizes CRS prices, offers, images, descriptions, and availability with the website platform so that information is updated automatically and in real-time on the website. This gives full control to revenue managers to modify pricing strategies and offers, knowing that as soon as they save their changes, those changes are live in the booking engine and the website simultaneously. There’s no delay waiting for the website to reflect offers as they go live or expire.
For marketers and hoteliers, TT Web eliminates the need to make constant updates because rates, availability, offers or specials, photos, room descriptions, amenities, are always in sync with the CRS. Marketers and hoteliers have more time to do what they do best: promoting the hotel. TT Web is also easy to use, anyone can update websites with no knowledge of HTML or any technical skills whatsoever. This enables marketers and their staff or contractors to modify or update the website with ease. Travel Tripper also offers a full service Digital Agency to provide digital marketing, maintenance, and SEO services.
For IT managers, TT Web enables hotels and hotel groups to manage one or more hotel websites with a simple but powerful online dashboard for hosting, security, user management, and reporting.
“With the addition of TT Web, we are now able to offer hotels the most robust booking and distribution solution on the market,” says Gautam Lulla, President of Travel Tripper. “We are especially excited to have Steffan onboard leading the launch of this platform. Steffan brings with him decades of experience in web and mobile development, digital marketing, and software innovation.”
Complete with RezTrip CRS and booking engine, TT Web will transform the way hotels are able to engage and convert potential guests, by providing a seamless e-commerce experience that is designed to drive direct bookings. For more information or to request a demo, visit traveltripper.com.
