High-production video increases web traffic, conversions and revenue, turning prospective customers into guests
NEW YORK – October 13, 2015 – Online video has increasingly become a must-have marketing and distribution tool for hotels to increase search rankings, market to prospective travelers and differentiate from the competition. To meet these important industry needs, TravelClick today launched its revolutionary Video Solutions product to enable hotels to influence customer buying habits through the creation of high-value, unique video content. TravelClick is the only company in the hotel sector to provide a one-stop-shop for a hotel’s total video needs, enabling hoteliers to create a variety of high-level video, in-budget, and then leverage that video content to drive qualified traffic and increase conversion.
As video plays a vital role in aiding customer purchasing decisions, it is now more important than ever for hoteliers to integrate it into their digital / mobile marketing and reservations strategies to increase search engine optimization and website traffic – ultimately achieving more direct bookings. TravelClick Video Solutions is a result of the Company’s acquisition of TVtrip, the leading provider of video creation and distribution services for hotels around the world, earlier this year.
TravelClick’s Video Solutions enables hotels to produce and disseminate effective branded content in the format that travelers prefer – particularly as they increasingly turn to mobile devices to research and book stays. With its one-stop-shop that makes video not only more accessible but also more affordable for hoteliers, TravelClick offers a variety of powerful, breakthrough video formats that are designed to achieve a brand or property’s specific goal, whether it’s to drive more website traffic or increase conversion rates / average daily rates.
“As video is a ubiquitous part of our everyday lives, this product meets a key need for hoteliers in today’s digital culture,” said Marc Ruff, General Manager of Video Solutions, TravelClick. “TravelClick now has in-house expertise to create and manage dynamic, memorable video content, which is proven to increase bookings. Our experienced team has created more than 6,000 hotel videos in 800 locations, leveraging a network of over 1,000 certified cameramen and a centralized post production studio. TravelClick is the leader in providing video marketing for hoteliers, integrating high-quality product and proven best practices into our one-stop-shop solution.”
TravelClick Video Solutions’ cutting-edge platform also provides seamless delivery and encoding in multiple formats, making content available for every customer, on every device, through a multitude of channels, including social media, Google Video Search, GDS platforms and more. The solution will be available to hoteliers through several TravelClick product suites, including its web, marketing and reservation solutions.
“Our innovative online marketing modules will allow hoteliers to not only drive qualified traffic but also increase their overall revenue,” added Ruff. “In a growing digital and visual age, hotels can continue to rely on TravelClick to make sure that they are always a step ahead of the curve when it comes to video, new media and technology in general.”
