Outdoor Hotel in Southern Utah’s Grand Staircase-Escalante National Monument, Yonder Escalante, Announces a Refreshed Brand Meaning “Of the Land”

Escalante, Utah (January 22, 2024) – Yonder Escalante, a 20-acre boutique hotel located amidst Southern Utah’s Grand Staircase-Escalante National Monument, is pleased to announce a significant rebrand to Ofland Escalante. The name change, which will take effect when it reopens for the 2024 season on March 13, reflects the hotel’s commitment to provide the same authentic outdoor-oriented hospitality experience guests have come to love, while also embracing a new identity that resonates with its unique, nature-based ethos. The hospitality group, whose first property in Escalante has been named among Travel + Leisure’s World’s Best Awards, the Sunset Travel Awards, and more, will launch future properties under the name of Ofland Hotels.

“Ofland represents a pivotal moment in the evolution of our hotels. Guests can expect the same warm service, well-appointed accommodations, access to breathtaking nature, and endless adventures that have made Yonder Escalante a cherished destination,” said Charles Tate, Chairman and Co-Owner of Ofland Hotels. “This rebrand will allow us to continue offering the same exceptional outdoor-oriented hospitality experience while bringing our values and commitment to the land to the forefront as we continue to expand to new locations and build momentum for Ofland in Escalante.”

Rebrand to Ofland Escalante

Ofland Escalante, which takes its name from the words “of the land,” is located in the heart of Southern Utah with proximity to Bryce Canyon and Capitol Reef National Parks.  This outdoor-oriented hotel has become a haven for adventurers, nature enthusiasts, and those seeking solace in the beauty of the land, particularly for those wanting to avoid crowds.

Ofland Escalante – originally opened as Yonder Escalante in 2021 – brings modern lodging, genuine hospitality, thoughtful amenities, and authentic experiences to one of the most stunning destinations in the American West. This past season, the hotel launched its new deluxe cabins, offering guests a more spacious, and family-friendly lodging option with private ensuite bathrooms and outdoor showers, plus personal fire pits and private parking.  In 2024, Ofland Escalante is launching 10 additional deluxe cabins, bringing the property’s total accommodation offerings to 52 rooms, including 20 deluxe cabins, 22 custom-designed cabins, and 10 vintage renovated Airstreams – all of which include private fire pits and access to the property’s common areas and distinctive amenities.

All-Access Resort Amenities, Curated Provisions, and Authentic Experiences

The management team, committed staff, amenities, and overall guest experience will remain the same as the brand transitions to Ofland Escalante. Guests can continue to enjoy the onsite amenities and food and beverage program they have come to know and love, including the outdoor lodge, general store, pool and hot tub, outdoor movie theater and food truck. Built on the grounds of the former Escalante drive-in movie theater, the property pays homage to its past with the drive-in featuring movies seven nights a week and equipped with a concession stand and nine stationary restored classic cars. The Lodge is an open-air gathering place featuring comfortable seating, communal firepits, and complementary daily breakfast snacks and drinks, where guests can guests can relax, connect, or enjoy a meal overlooking the stunning desert backdrop. Nearby, the 40-by-30-foot lounge pool and 30-by-10-foot jetted hot tub offer the ultimate place for relaxation after a day exploring.

Ofland Escalante’s General Store will continue to offer sweet and savory snacks, grab-and-go picnic items, pre-packaged meal kits, custom cocktail kits, and a curated selection of local wine and beer. The meal kits are the perfect culinary accompaniment to a day in the desert and include a selection of pre-seasoned protein, vegetable sides, s’mores for dessert, and cooking and dining utensils to be easily prepared at guests’ private fire pits. The on-site Food Truck serves up a variety of delicious and convenient options, including daily breakfast from 7:00am – 11:00am and heartier dinner options served daily from 5:00pm – 9:00pm.

Unique Ofland Escalante programming, events, and activities are planned and announced seasonally, while guests have access to multiple experiences nearby in the Grand Staircase for varying interests and adventure levels. Highlights include hiking the mysterious slot canyons or Upper Calf Creek, four-wheeling along Hole-in-the-Rock Road, driving the scenic route to Boulder, Utah, horseback riding along the alpine forests and red rock hoodoos of Bryce Canyon, and water activities like boating, canoeing and fishing at Wide Hollow Reservoir within the Escalante Petrified Forest. Ofland Escalante’s backyard is the perfect hiking and exploration spot, featuring sprawling wilderness with views of the surrounding cliffs and magical hoodoos, and abundant petrified wood, septarian nodules, Native American history, and nearly every color of sandstone.

Ofland Escalante is located at 2020 West UT-12, Escalante, Utah 84726. UT-12 itself is one of only 32 All-American Roads in the United States.  Reservations are now available for the full 2024 season online at ofland.com.