HUNTSVILLE, Ala. – August 10, 2021 – 106 Jefferson, a Curio Collection by Hilton™ hotel and Valor Hospitality Partners property, announced today the opening of the 115-room boutique lifestyle hotel in downtown Huntsville, Alabama. Built on the historic site of the former Huntsville Hotel, an iconic hot spot during the Victorian era, the property features a chef-driven restaurant, a rooftop lounge and is walkable to the city’s bustling downtown. In addition to its spacious guestrooms and suites, the property pays homage to the city’s rich history through purposeful design and a charitable mission of raising up the Huntsville community.
Known as the “Rocket City,” Huntsville’s origins dating back to the space race are woven throughout the custom artwork and offerings at 106 Jefferson. Firmly planted at the center of science and technology, yet rooted in Southern hospitality, guests are immersed in Huntsville’s charm the moment they step through the door. The property showcases local, customized artwork that reflects the spirit of the community. Guests dining at Revivalist, the property’s onsite restaurant, can enjoy firsthand the creation of the mural artist Robert Bean will curate on the restaurant’s terrace through August 11. Additional nods to Huntsville are found in on-property gift shop offerings, in-room partnerships and charitable components.
The new lifestyle property will commemorate its launch by honoring its mission to enrich Huntsville by celebrating its history and giving back to the community. Beginning opening day through the end of August, the hotel will donate 10% of all food sales to local charitable organizations, including HEALS, Inc., a non-profit that provides underprivileged children with free dental, medical and optometry care at school-based clinics in the Huntsville area, and Madison County 310 Board, an organization that supports Madison County residents with intellectual and/or developmental disabilities.
Additionally, 106 Jefferson has partnered with the local St. Jude Affiliate Clinic at Huntsville Hospital for Women and Children to welcome a spunky four-year-old from Decatur battling leukemia. St. Jude’s patient Darcy Speegle and her family who have only traveled outside the home for chemotherapy treatments in the last 18 months, will receive the accolade of the property’s first guest. In conjunction with the Huntsville community, she will also enjoy all that Huntsville has to offer at a Rocket City Trash Panda’s game, Huntsville’s Minor League Baseball team.
“We are so excited to bring Huntsville its first lifestyle hotel,” said Mary Beth Lewis, director of sales and marketing, 106 Jefferson. “We are shining a bright light on this community by ensuring our guests feel the spirit of the city’s culture within these walls. From the location accessible to many attractions to the unique offerings, and to our commitment to giving back to the community, our guests are sure to enjoy an authentic, one-of-a-kind experience.”
106 Jefferson offers a window into Huntsville’s past through the property’s chef-driven restaurant, Revivalist, reminiscent of an old-time parlor with a modern twist, helmed by Chef Matthew Mohler. The innovative menu reflects European classics and American regionalism utilizing locally sourced ingredients from area farms and the property’s organic herb garden. The rooftop lounge, Baker & Able features whimsical and earthy crafted cocktails paired with shareable appetizers and delectable desserts. The open-air lounge pays homage to the two primates, named Baker and Able, who were the first to survive spaceflight in a Huntsville-built Jupiter rocket.
“We’re thrilled to welcome 106 Jefferson to the Curio Collection portfolio, and celebrate the addition of this remarkable hotel to Huntsville’s one-of-a-kind community,” said Jenna Hackett, global brand head, Curio Collection by Hilton. “With over 100 hotels around the world, Curio Collection properties are each handpicked to offer guests an authentic experience by integrating the community into the hotel, and 106 Jefferson is a perfect example. From localized artwork to uniquely curated food and beverage offerings, travelers experience the essence of Huntsville that they cannot find anywhere else.”
The 115 guest rooms and suites are elegantly appointed to provide all the comforts and amenities for a relaxing getaway. Each guest room features an Enhanced Sleep Experience, which includes a custom Serta Suite Dreams mattress, down pillows, luxurious linens and a down duvet cover. In-room amenities include a 55-inch high-definition television, a spa-inspired bathroom with Gilchrist & Soames bath amenities, a marble vanity and glass-enclosed walk-in shower, a Keurig coffee maker, lush bathrobes, mini-fridge and a steamer/iron with an ironing board. Additionally, the property offers a 24-hour fitness center with an outdoor terrace and a 24-hour business center.
106 Jefferson is ideal for intimate weddings, corporate events and social gatherings. It features 2,110 square feet of flexible event space, including the 1,600 square foot Century Ballroom located off the main lobby with the ability to be divided into two spaces. With the same attention to detail and purposeful design found throughout the property, the Century Ballroom features unique illuminated clouds on the ceiling with high tech sound, lighting and state-of-the-art audiovisual capabilities.
106 Jefferson is also part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 18 world-class brands. Members who book directly through the preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Hilton Honors Points and money to book a stay, free standard WiFi and an exclusive member discount that can’t be found anywhere else. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app where Hilton Honors members can check-in, choose their room and access their room using a Digital Key.
106 Jefferson is located at 106 Jefferson Street South, Huntsville, Alabama, just 13 miles away from Huntsville International airport, minutes away from Oakwood, Alabama A&M and UAH Universities and easy access to Interstate 565.
For more information about 106 Jefferson, visit www.106jefferson.com or follow on Instagram or Facebook for updates.
