SAN FRANCISCO, Jan. 13, 2016 — Viceroy Hotel Group announces the launch of Hotel Zeppelin San Francisco, a progressive hideaway that reflects the heart and soul of the City by the Bay. Set in an historic building, two blocks from Union Square, Hotel Zeppelin rebelliously celebrates San Francisco's tradition of counter culture with a mischievous approach to design. An unorthodox regeneration is underway, with Hotel Zeppelin's opening scheduled for Spring 2016.
Acquired as the former Prescott Hotel in early 2015 by Pebblebrook Hotel Trust (NYSE: PEB), the property is managed by Viceroy Hotel Group, now their second San Francisco establishment in just three years, following Hotel Zetta's widely acknowledged success. Hotel Zeppelin will deliver a provocative style that fosters innovation, collaboration and an inspired experience unlike anything offered in San Francisco.
Dawson Design Associates, the same award winning firm that brought Hotel Zetta to life, has forged a bold new vision for Hotel Zeppelin. They have constructed a seductive experience inspired by the SF artists, writers, poets, and musicians who broke the rules and changed the world. While the hotel is socially vivid, luxury guestrooms and suites offer a contemporary respite.
"Hotel Zeppelin reflects the creative, rebellious and sometimes subversive spirit that is the vanguard of our guests," said Antonio Flores, General Manager of Hotel Zeppelin. "It will become a destination that attracts industry leaders, standout cultural tastemakers, and the disrupters who are defining the future."
Syncing with the bustling heartbeat of San Francisco, Hotel Zeppelin will be incorporating a cafe curated by Bulldog Coffee for guests and locals alike. Zeppelin Cafe will serve Bay Area favorites including Sightglass Coffee, Dynamo Donuts, and provisions from Jane.
