Miami, FL (December 13, 2022) — Virgin Hotels, the luxury-lifestyle hotel brand by Sir Richard Branson, is pleased to welcome Martin Sinclair as Corporate Director of Operations, North America. Based in Miami, Sinclair will be responsible for ensuring an enhanced guest experience that provides elevated hospitality services across the entire Virgin Hotels portfolio. He will craft innovative strategies to excel the performance of the Virgin Hotels brand.
Prior to Virgin Hotels, Martin led high-performing teams at ten Four Seasons hotels and resorts in seven countries: Canada, USA, Australia, New Zealand, Indonesia, Singapore, and St. Kitts-Nevis. Most recently, Sinclair was the General Manager of the Hualalai Resort Club, Kona, Hawaii, a property managed by Four Seasons Hotels and Resorts. During his time as General Manager at the Four Seasons Hotel Vancouver, the property received Forbes Travel Guide’s Five Star Award for the years of 2015, 2016, 2017, and 2018. Additionally, The Four Seasons Hotel Vancouver achieved the Isadore Sharp Award of Excellence for outstanding performance. An award in which only one hotel from The Four Seasons Portfolio is chosen from every two years. As General Manager at The Regent Singapore, a Four Seasons Hotel, Sinclair repositioned the hotel as a formidable food and beverage destination after launching highly successful restaurants and a bar, the Manhattan Bar becoming one of the most awarded bars in Asia. During Sinclair’s tenure as General Manager at Four Seasons Resort Nevis the resort was recognized by leading travel magazines Conde Nast Traveler and Travel and Leisure as the number one resort in the Caribbean.
“Martin is a pivotal addition to the Virgin Hotels team,” says James Bermingham, CEO of Virgin Hotels. “His extensive experience, prowess, and genuine passion as a hotelier and business leader makes Martin an incredible asset to the growing assemblage of Virgin Hotels leadership.
To learn more about Virgin Hotels, visit www.virginhotels.com. To learn more about future developments, please visit https://development.virginhotels.com/.
