Aspen, CO (Sept. 30, 2024) – W Aspen, the premier hub for year-round adventure renowned for their delectable culinary offerings, is thrilled to announce the appointment of Willis Xu as the new Director of Beverage & Food for the hotel and the Sky Residences at W Aspen. With over a decade of experience in the global luxury hospitality industry, Willis brings a wealth of knowledge and a deep-rooted passion for exceptional service to his new role.
Hailing from Shenyang, China, a major industrial hub, Willis’s natural inclination toward hospitality began at an early age. His career path was heavily influenced by his studies in China, Singapore, and Edinburgh, where he earned an advanced diploma in Hospitality and Tourism from the prestigious Queen Margaret University.
“I am thrilled to bring my passion for creating exceptional guest experiences to the vibrant and dynamic environment at W Aspen,” said Willis Xu, “I look forward to expanding upon the property’s unique blend of playful sophistication and continuing to foster an environment where my team members and colleagues can flourish. Exploring new cultures is a personal joy of mine, and I am eager to make a positive impact through the innovative Beverage & Food partnerships that will be offered in the coming year.”
Willis’s career began at the Mandarin Oriental Singapore, where his dedication to creating unique experiences and his pursuance of excellence quickly led to promotions. His passion for Food & Beverage management flourished during his tenure at W Beijing as Venue Manager and later with Rosewood Hotels & Resorts in Shenyang. He then returned to W Hotels in Shanghai where he advanced to Assistant Director of Food & Beverage before moving to St. Regis Changsha as Director of Food & Beverage. Eventually, Willis decided to take the leap and jump continents to lead the team at W Aspen.
Outside of work, Willis, a devoted father of two, is ready to embrace the adventurous, outdoor Aspen lifestyle and check skiing and snowboarding off his bucket list.
To learn more about W Aspen, visit Marriott.com/aspen or call 970-431-0800. Find W Aspen on Instagram and Facebook.
