Indianapolis, IN/Grand Rapids, MI – 9/2/15
y!kes, a pioneer in proximity mobile access solution, releases its web-based mobile key management platform at two CityFlatsHotel properties in Holland and Grand Rapids, Michigan. “This is a logical step in the deployment of our technology” says y!kes CEO Ben Robertson, while y!kes team trains the front desk personnel at the Grand Rapids property. “CityFlats is a modern, hip hotel targeting Millennials and tech enthusiast travelers.” y!kes’ web portal offers easy room and mobile key assignment, system monitoring, built-in reports, and data management.
y!kes’ mobile key solution allows guests to use their mobile phones as a secured and convenient key to access their rooms. It gives these travelers what they’re looking for: seamless hotel navigation through keyless access.
It is all about choice, convenience and control.
Guests now have the power to be in control of their hotel stay. They may use their phones to access hotel amenities such as the pool, fitness center, or business center, and will soon have the option to share a mobile key with others. In return, hoteliers will be able to personalize marketing offers based on the guests’ preferences.
Hotels are attempting to eliminate the cumbersome hotel procedures and are focusing on building brand loyalty with mobile integration. “Knowing consumer behaviors and preferences are key to building brand loyalty, and offering personalized and contextual experiences. Data collection and proximity awareness technology enable hoteliers to streamline processes, automate operations and reduce costs,” conveys Robertson.
y!kes’ solution also allows an easy integration with the major Property Management Systems, through an API-based system. The technology company plans to launch in the coming months its y!kes engine, allowing its system to be part of major hotel chains’ mobile experiences. The engine will offer a single platform to manage guest communications and access.
If hotels prefer guests to stop by the front desk to check in, y!kes’ proximity-aware solution allows the hotel staff to reduce the transaction time and engage with their guests on a more personal and productive level. “The front desk staff acts more as a concierge thanks to our solution,” says Robertson.
