Louisville, Kentucky Nearly Doubles Year-Over-Year Event Volume, Hits 94.9 Percent Growth in July
Knowland | August 21, 2024
Sales & Marketing
Sojern and GauVendi Partner to Support Accommodation Operators Drive Direct Bookings and Revenue
Sojern | November 8, 2022
Partnership enables a new way of inventory management, attribute-based selling, to drive direct and instant sales while better meeting guest wants and needs LONDON - 20 October 2022 – Sojern, the leading digital marketing platform built for travel, and GauVendi, a sales and revenue system for hospitality, today announced a new collaboration to help accommodation operators stand out from the competition. “In our fifteenth year supporting travel our commitment to generating more direct relationships while driving online bookings is stronger than ever,” said Josh Beckwith, Managing Director, Global Strategic Accounts, Sojern. “Our...
Quick Wins for Conversions This Holiday Season
Luke Markesky | November 1, 2022
By Luke Markesky Quick wins to increase holiday bookings on your hotel website While Black Friday and Cyber Monday sales have surged in popularity over the past decade, most hotels still need to set up separate campaigns for selling rooms, event tickets, and other ancillary spend throughout the holiday season. Of course, from discounted rates to special inclusions, there are many ways that hoteliers can tempt potential guests and encourage them to book a stay. That said, there are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes. Keep reading to learn about ou...
To Achieve Lofty Hotel Sales Goals for 2023, Let’s Embrace New Sales
Doug Kennedy | November 1, 2022
By Doug Kennedy Based on the conversations I’m having with KTN sales training clients, it seems that demand for groups and events is coming back quicker than expected, so sales revenue targets for 2023 have been raised accordingly. With all the continued uncertainty in the economy and with Covid 19 still refusing to go away, it’s going to take more than a reactive sales culture to achieve those goals. Therefore, this is a wonderful time to establish new sales habits. As my frequent readers know, I have often written about what I call “sales slippage,” whereby too many salespeople have grown content to live off inbound demand. To...
To Achieve Lofty Hotel Sales Goals for 2023, Let’s Embrace New Sales
November 1, 2022
By Doug Kennedy...
Cloudbeds Amplify, The New Digital Marketing Solution, Launches Worldwide to Help Lodging Businesses Win More Bookings
Cloudbeds | October 27, 2022
Cloudbeds releases globally available and fully-managed digital marketing solution with key metasearch partners including Google Hotel Ads, Tripadvisor and Trivago, to help lodging businesses boost their online presence and maximize revenue. (SAN DIEGO) — Oct. 27, 2022 — Cloudbeds, the hospitality management platform powering more reservations and happier guests for lodging businesses around the globe, announced today the global launch of Cloudbeds Amplify. The new fully-managed digital marketing solution is designed to equip independent lodging businesses with the visibility and resources they need to compete effectively online to win...
Posadas’ Hospitality Brands Launch New Website Experiences Powered by Amadeus
Grupo Posadas | October 27, 2022
When researching a hotel online, travelers are looking for websites that immerse them in a destination and inspire them to book. With this in mind and building on their successful launch of La Colección Resorts by Fiesta Americana website, Posadas has once again partnered with Amadeus to create new custom websites across its 185 hotels and 9 brands. Posadas is leveraging Amadeus’ industry-leading technology and expertise to deliver new branded websites for their portfolio—including Live Aqua, Grand Fiesta Americana, Curamoria Collection, Fiesta Americana, The Explorean, IOH, Fiesta Inn, Gamma, and one. The goal of this partnership is ...
Dubai’s Department of Economy and Tourism and Amadeus Extend Partnership to Deliver Data-Driven Media Campaigns
Amadeus | October 20, 2022
Travel demand is increasing rapidly after two years of limited opportunities due to the pandemic. Today, people are dreaming big and want to build experiential journeys that inspire lifelong memories. Before the world knew of COVID-19, destination management organizations (DMOs) such as Dubai’s Department of Economy and Tourism (DET) were seeking opportunities to create awareness for its city and capture the attention of travelers. With this in mind, DET has renewed its digital media partnership with Amadeus to continue to leverage the power of Amadeus’ business intelligence solutions and media services on its travel advertising platfo...
Is TikTok the Best Kept Secret for Hospitality and Travel Marketing?
Alan E. Young | October 20, 2022
By Alan Young TikTok has become a worldwide phenomenon spanning across age groups and a marketing tool for both B2C and B2B brands If you think TikTok is a corner of social media reserved solely for digitally-savvy teens with a penchant for dancing or lip-syncing in front of the camera – think again. While the platform initially made waves due to its virality amongst a younger demographic (here’s to you, Generation Z), TikTok has since evolved to not only become a worldwide phenomenon spanning across age groups but a critical marketing tool for both B2C and B2B brands. In fact, it’s one of the fastest-growing social media ap...
LTD Hospitality Celebrates a Seamless and Successful Multi-Property Transition to STS Cloud
SalesAndCatering.com | October 19, 2022
The premier hotel development and management company describes SalesAndCatering.com’s STS Cloud platform as a ‘perfect fit’ for its impressive portfolio of hotels Charleston, SC – (October 19, 2022) – LTD Hospitality Group, the premier hotel development, and management company in the Mid-Atlantic region, recently partnered with SalesAndCatering.com to transition its portfolio of hotels to STS Cloud. While vetting prospective sales and catering platforms, LTD Hospitality identified STS Cloud as the most intuitive, user-friendly, and customizable system on the market. “We recently made the transition to STS Cloud, and we ...
Knowland Partners With UpMail to Improve Group Sales Productivity With Personalization of Account-Based Sales Outreach
Knowland | October 19, 2022
Account-based sales provides direct benefits for above and on-property group sales teams ARLINGTON, Va. — Oct. 19, 2022— Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, and UpMail, a sales acceleration tool for the hospitality industry, announced today a solution partnership to enable group sales teams to grow revenue faster and improve the sales execution process. Sales teams today are faced with ongoing challenges, not the least of which is doing more with less staff. The collaboration of these two platforms will enable sellers to work smarter and faster while making ...
How Travel-Intent Audiences Generated Incremental Revenue for a Northwest Regional Hotel Brand
GCommerce | October 17, 2022
Like all hotels and other key players in the hospitality industry, one of our clients, a mid-size northwest hotel brand, spent much of 2020 and 2021 pivoting their marketing campaigns and brainstorming how to navigate the “new normal” when it came to travel. And while the industry was able to take advantage of the pent-up demand in 2021, there was still a significant increase in cost of media driving increased budgets just to ensure an adequate share of voice. GCommerce saw this shift in market dynamics coming and knew we needed to lower the cost per acquisition in order to be successful in our marketing efforts. Download our case stud...
Lodging Interactive Launches Google Business Profile Content Marketing and Optimization Services for Hotels
Lodging Interactive | October 12, 2022
Lodging Interactive, award-winning digital marketing, reputation management, and social media marketing agency exclusively serving the hospitality industry since 2001, announced the launch of its Google Business Profile content marketing and optimization services for the hospitality industry. With this new service, hotels can maximize their Google organic SEO reach and support potential guests in the booking consideration process. “Google recently opened up the ability for hotels to post updates on their Google Business Profile. This feature had long been available to other business verticals and now presents a huge competitive advanta...
Brand Building and The Guest Journey – An Unbreakable Bond
Róisín O'Keeffe | October 12, 2022
By Róisín O'Keeffe How hotels can turbocharge their reputation with a seamless and personalized digital experience Hotel organizations have always invested heavily in their brands. For that reason, both hotel groups and independent properties are highly protective of their brand identities, which is understandable since the brand embodies their reputation in the market. As Warren Buffet said, “It takes 20 years to build a reputation and five minutes to ruin it.” Thankfully, following the disruption of the hotel and travel industry over the past few years, it’s clear that the value of the world’s top hotel brands is on the ...
Creating Conscious Inclusion in Travel Marketing
Jenn McCarthy | October 10, 2022
By Jenn McCarthy Inclusion is the practice of allowing diversity and local cultures and communities to thrive while ensuring equitable access to travel for everyone. It’s also understanding intersectional identities and embracing people as complex individuals with unique experiences of discrimination and oppression. As consumers increasingly value inclusion and the industry continues to serve a more diverse customer base, inclusion is critical for travel marketers. Our recent Inclusive Travel Insights Report research shows that seven in 10 consumers would choose a destination, lodging or transportation option that is more inclusiv...
Hotel Marketing Plan & Strategies for 2022 & 2023
Patrick Landman | October 10, 2022
By Patrick Landman Today’s traveler’s journey is more fragmented than ever. With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Maintaining a holistic, cross-channel approach is essential and always is highly-recommended by our hotel management company. The primary goal of a robust hotel marketing plan, in fact, is to increase your brand visibility (and to do so transversally...
How to Win Guests and Influence Booking Behavior
Brett Thoreson | October 4, 2022
By Brett Thoreson Hotels can unlock 15-25% more revenue on each booking when they identify better strategies for communicating with and connecting with their guests Since its initial release in 1936, Dale Carnegie’s timeless book, How to Win Friends and Influence People has sold more than 15 million copies. The book has become something of a bible for individuals looking to excel in their personal and professional lives, built around the sentiment that dealing with people is no easy task to master. Often, it’s the biggest problem we face. Throughout its chapters, Carnegie outlines six ways to make people like you, the twelve ways to...
Milan Hotel Group Names STS Cloud as Sales and Catering System for Its Growing Portfolio of Hotels
SalesAndCatering.com | October 4, 2022
STS Cloud makes the perfect addition to Milan Hotel Group’s technological ecosystem as it looks to accelerate and scale the success of its properties Charleston, SC – (October 4, 2022) – Milan Hotel Group, the privately owned and fully integrated hotel ownership, development and operating company based out of Asheville, NC, recently selected SalesAndCatering.com’s STS Cloud as its preferred sales solution. With a reputation for service excellence, Milan Hotel Group provides a turnkey solution for the investment, development and management of exceptional hotel properties that are now empowered with a best-in-class sales solution des...
Everything You Need to Know About GA4 / GCommerce Solutions
GCommerce | September 29, 2022
By now, many of you have heard us talk about Google Analytics 4 (GA4). This new analytics update is part of a series of steps that will bridge the divide between database driven analytics and privacy concerns. The GCommerce team has been implementing GA4 for our clients over the past year and now Google has officially announced that the existing Google Universal technology will no longer receive new data as of July 2023, the clock is truly ticking. Download our free ebook that will tell you everything you need to know about GA4 - what it is, what to expect and why it’s important to your business....
Sojern Celebrates 15 Years Supporting Travel, Expands Platform Capabilities to Better Serve Travel Marketers
Sojern | September 21, 2022
SAN FRANCISCO – SEPTEMBER 21, 2022 – Sojern, the leading digital marketing platform built for travel, celebrates 15 years this month. Founded in 2007, Sojern has maintained an unwavering focus on travel from day one. It began by targeting travelers with advertisements on printed airline boarding passes, and evolved to encompass the rise of big data, digital marketing and programmatic advertising across new channels, mobile devices and social media—all the while prioritizing agility and an exclusive focus on travel. Sojern has learned—and persevered—through every challenge, industry shift and innovation. For example, the late 2000...
Lodging Interactive Launches Complete Digital Presence and Marketing Solution for Hospitality
Lodging Interactive | September 21, 2022
Lodging Interactive, award-winning digital marketing, reputation management, and social media marketing agency exclusively serving the hospitality industry since 2001, announced the launch of its LodgingPLUS program, the complete digital presence and marketing solution for hotels, restaurants, and spas. LodgingPLUS includes: Website Design, Development, and Hosting Secure SSL and Daily Website Backups Organic Search Engine Optimization (SEO) Pay Per Click (PPC) Marketing Guest Review Response Services and Reputation Management Social Media Marketing and Direct Message Engagement On-Site Social Media Photography ...
Where Did All the Cookies Go?
Vizergy | September 19, 2022
By Daisy Tackett Google has been teasing the end of third-party cookies since 2020, but it seems as if they’ve finally decided on a concrete plan. In 2020, Google promised to remove cookies from Chrome by 2022, but was met with complaints and concerns across the board. Now, it seems as if third-party cookies will be absolutely gone from Google Chrome by the second half of 2024. Google Chrome is one of the most popular browsers in the world, capturing more than 60% of the total market with over 2.5 billion users. Over half of all desktops run on Chrome, so this shift means big changes for you. Here’s how this is going to impact the hosp...
Dellisart Selects STS Cloud as Preferred Sales and Catering System for 24 Properties
SalesAndCatering.com | September 14, 2022
STS Cloud supports Dellisart’s success in reinforcing the bottom line of exceptional hotel properties across the United States Charleston, SC – (September 14, 2022) – Hotel ownership, management, and development company Dellisart, based in Wrightsville Beach, NC, recently announced an exciting technology partnership with SalesAndCatering.com. Dellisart, which specializes in hotel ownership, third-party hotel management, hotel sales services, and revenue management services, now offers STS Cloud as its preferred hotel sales and catering solution. Dellisart was launched in March of 2001 by Douglas E. Artusio, a lodging industry vete...
Knowland Launches Portfolio Capture, the Industry’s First Meetings and Events Solution Designed for Management Companies and Ownership Groups
Knowland | September 14, 2022
Robust benchmarking solution provides a unified view of meetings and events performance across all hotels in a portfolio ARLINGTON, Va. — Sept. 14, 2022 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today introduced Portfolio Capture, to provide a comprehensive, unified view of group business performance across an entire portfolio. This complement to the Knowland platform makes it easy for asset managers and ownership groups to benchmark properties in their portfolios against each other, view competitive performance, and identify top sales opportunities. These feat...
Trinity Resort Services Taps GBG & Associates as MarComm Agency
GBG & Associates | August 30, 2022
RANCHO MIRAGE, CA. (August 30, 2022) – Southern California-based GBG and Associates, Inc. with a client portfolio in industries that include vacation ownership, resorts, cannabis, professional services, health care, and tourism, has been selected by Las Vegas-based Trinity Resort Services to serve as its MarComm Agency. Trinity Resort Services provides a comprehensive range of world-class services to the vacation ownership industry, including financial, reservations, and contact center services. Its platform includes enhanced modules for service, a website for members, pre-arrival services, payment integration, and customer managem...
