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Sales & Marketing
Flyte Systems Introduces Hotel Promotions, Events to LaGuardia Plaza Hotel FlyteBoard
Flyte Systems | March 30, 2016
Guests Respond to Promotions Alongside Real-Time Airline Flight Information CHICAGO, IL – March 30, 2016 – Flyte Systems announced that it upgraded the FlyteBoard at the LaGuardia Plaza Hotel to display property promotions and meeting information. The new functionality enables the LaGuardia Plaza to show event notices, wayfinding, and revenue generating property specials on the same screen with FlyteBoard real-time airline schedules for LaGuardia International. Click here to request information on Flyte Systems' airport travel and guest information services. "Flyte Systems is a truly beneficial addition to the LaGuardia...
Digital Alchemy Attracts Luxury Adventurers to Las Terrazas Resort with Personal Communications
Digital Alchemy | March 29, 2016
Secluded Belize Destination Boosts Its Bottom Line with Personalized Emails March 29, 2016 – The sun, sea adventure and deluxe accommodations draw guests to Las Terrazas Resort in Ambergris Caye, Belize. But the pampering begins long before travelers sink their toes into the resort's white sand beach. As soon as a guest makes a deposit, Digital Alchemy's hotel email marketing system responds with an attractive personalized message. Travelers can immediately begin to peruse on-site amenities and island activities that fulfill the tropical trip of their dreams. Digital Alchemy is the leading provider of hospitality Customer Rela...
With All the “Noise”, are More and More People Opting Out of Hotel Marketing?
Ryan Solutions | March 22, 2016
In email marketing, an unsubscribe represents someone saying "that's enough." But email doesn't exist in a vacuum, it's just one channel in a growing landscape of online messages. In 2006 there was no such thing as a brand Facebook page or advanced ad targeting, so is all this marketing noise in 2016 driving more and more people to opt out of these messages? Here's what we found. The Goods To find our answer we looked at a simple email metric that we've put under the microscope before but never on a year-over-year scale: unsubscribe rate. We took email performance data from 20,000 hotel and resort newsletter campaigns sent to over 1,000...
Tambourine Releases Dynamic Personalization Engine for Hotels
Tambourine | March 22, 2016
Powerful website visitor personalization and intelligent ecommerce New York, NY – March 22, 2015 – Tambourine, a marketing technology company for hotels worldwide, has announced the release of its Dynamic Personalization Engine. The new technology personalizes the experience of hotel website visitors based on their previous booking behavior, their geo-location and the pages they visit on the hotel website. The Personalization Engine has been in testing for more than a year at independent hotels worldwide, enabling the properties to recognize, reward and convert visitors with a history of direct bookings. "99% of hotels use d...
Anaheim Majestic Garden Hotel’s Reach Eclipses 100,000 Future Travelers in Just 6 Months with Flip.to
Flip.to | March 17, 2016
Advocacy platform helps former branded hotel become more independent ORLANDO, FL—March 17, 2016—The Majestic Garden Hotel, a castle-themed resort just steps from Disneyland® Resort in Anaheim, California, reached over 100,000 future travelers in its first six months with Flip.to. The advocacy platform for hotels has bolstered existing marketing efforts, helping this rebranded, family hotel tell a rich story as they transitioned to an independent property. Owned by PHR Management Inc. since 2005, the Anaheim Majestic Garden Hotel transformed to an independent in May 2015 following a complete rebrand and renovation. Since ...
Drive Direct Bookings by Getting to Know Your Guests
Guestfolio | March 17, 2016
We all know why hoteliers use OTAs. They are there to help you out, keep revenue up and room occupancy levels as high as possible. But over time, OTAs have become the hoteliers back brace during quiet times and now, a convenience for guests. Guests are used to an easy booking process with OTAs, limited search time when looking for a destination or hotel and over all of that, the ability to see immediate price comparisons. Instead of mulling over numerous ways to try and fight this, why not capitalize on it? As long as your getting more guests coming through the doors, having a good relationship with an OTA can actually be used to your a...
Amy Mierzwinski Joins John Fareeed Hospitality Consulting as a Principal
John Fareed Hospitality Consulting, LLC | March 15, 2016
ORLANDO March 1, 2016—John Fareed Hospitality Consulting LLC announced that Ms. Amy Mierzwinski, MSc CHDM has joined the firm as Principal. Prior to joining the firm, Mierzwinski held key positions with The Lacek Group, a specialty agency of Ogilvy & Mather based in New York NY, where she managed the Starwood Preferred Guest business; Denihan Hospitality Group also based in New York NY, serving as the property-level brand management and marketing department head for the Affinia Hotel Collection's Fifty NYC and Manhattan NYC hotels; and Anson-Stoner based in Winter Park FL, serving as account manager for the agency's hotel and ...
Valencia Group Expands ‘Boutique and Unique’ Hotel Portfolio with Digital Alchemy Marketing
Digital Alchemy | March 10, 2016
5 Luxury Hotels Team with Digital Alchemy to Personalize and Brand Communications that Strengthen Guest Relationships and Revenue March 10, 2016 – Valencia Group is a truly exceptional hotel company. Each of its five luxury properties is remarkable with its own personality and brand. "All of our hotels are boutique and unique," said Amy Trench, marketing director for the Valencia Group." Each property tells guests a story. Digital Alchemy tells that distinctive story with creative guest communications and through social media marketing for hotels." Valencia Group owns and operates market-leading hotels including Hotel Valencia Sa...
How Can Technology Improve the Guest Experience Before Arrival?
Guestfolio | March 3, 2016
Using technology to own the digital conversation has become the most important aspect of most hoteliers' jobs. It leads to increased direct engagement with the guest, an influx of guest conversion from unknown OTA bookings to real known guests, and ultimately an increase in future direct bookings. From the moment that guest makes a booking it's your time, as hoteliers, to shine! And in this latest blog, we'll look at how easy that is to do right up until they check-in. Google identified that one of the top five most travel-related search terms was 'what to do in [destination location]'. Travellers want to plan, they want book in advance...
Google Drops Right-Side Ads From Desktop Results Pages: What Hoteliers Need to Know
Sabre Hospitality Solutions | February 25, 2016
By Nicholas Hopkins Over the weekend, Google confirmed that they will no longer be showing paid ads on the right side of desktop search results pages worldwide. Previously, a search engine results page featured up to three ads at the top of the page, with a column to the right of up to eight ads. With the new page layout, paid ads will only be shown at the top and/or bottom of the page. Google did confirm that for "highly commercial queries," which should include most hotel searches, four ads will show instead of three. Here are screenshots showing search results and ads both before and after the update. Before Update: After Update: S...
FREE WEBINAR: Learn How to Optimize your Digital Conversion Funnel Along the Hospitality Customer Journey
Milestone | February 25, 2016
Milestone is inviting you to our complimentary webinar where we will examine today's digital customer journey and how to optimize the hospitality conversion funnel. We will discuss key trends impacting search and benchmarks for marketing campaigns. Your hospitality business can create successful targeted marketing campaigns by understanding the stages of the conversion funnel, and the benchmarks for success in each stage. The audience will hear about the rapidly changing digital world and which channels are key to the purchase process when consumers are booking hotel rooms. We walk through the different stages of the purchase cycle ...
Digital Alchemy’s Customized Email Marketing Generates ‘Impressive’ Revenue for Hastings Hotels
Hastings Hotels | February 23, 2016
Northern Ireland Luxury Chain Delivers a Personal Touch to Guests February 23, 2016 – A gracious, personalized stay is the hallmark of Hastings Hotels, the largest independent hotel group in Northern Ireland. The Hastings family founded the chain and now operates six luxurious properties across the province. Guests can choose from deluxe accommodations that include a historic palace and a meticulously maintained seaside Victorian hotel adjacent to one of the top ten golf courses in the world. Personalized eCampaigns uphold tradition of service Hastings takes special care to communicate with each guest, whether it be a sitting US p...
Enseo Receives Marriott’s® GPNS HSIA Certification
Enseo | February 18, 2016
Certification paves way for full range of Enseo GPNS services Richardson, TX, - February 18, 2016 – Enseo, the fastest growing hospitality integrator, announced today it has received Marriott's Global Property Network System (GPNS) High Speed Internet Access (HSIA) certification and is now able to provide GPNS HSIA services to Marriott properties. In addition to providing HDTV and Digital Signage, Enseo is now certified to provide the full range of Marriott GPNS services including guest HSIA, public space Wi-Fi, back office support and conference services. As part of the effort, Enseo created a number of extensions to its comp...
Millennials and Email Marketing: Hospitality-Specific Data Yields Intriguing Results
Ryan Solutions | February 18, 2016
Many marketers have claimed that Millennials don't use email. They're on Snapchat, they're on Facebook, but not in their inboxes. Others say just the opposite. But what do the numbers tell us? Do the campaigns your hotel is sending to 20-somethings end up in long-since-forgotten inboxes? Here's what we found. The Goods To find our answer we looked at 20 different email campaigns sent by 10 different hotels and resorts to a total of 1,600,000 recipients. We can get more granular in a follow up, but we decided to group our initial results by three generations: Millennials (roughly 30 years old and under), Boomers (roughly 50 years old an...
HeBS Digital Takes the Adrian Awards by Storm with 17 Awards Including 2 Platinum for Multichannel Campaigns
HeBS Digital | February 17, 2016
NEW YORK, NY February 17, 2016 – HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, is proud to announce it has earned two Platinum Adrian Awards in addition to its 15 other Gold, Silver and Bronze Awards. The two awards, presented to the firm at the Adrian Awards Gala on February 16, 2016, are amongst the hospitality world's most prestigious honors. HeBS Digital earned the two Platinum Adrian Awards in collaboration with two valued clients: Triumph Hotels and Hotel Pennsylvania. The firm worked hand-in-hand with each of these partners to create a pa...
Vizergy’s Director of IT Awarded Membership to Exclusive Technology Group
February 16, 2016
Jacksonville, Fla. (February 16, 2016) – Vizergy, the leading provider in online hospitality marketing, is pleased to announce its Director of IT, Eric Miller, as one of the more than 100 Nutanix Technology Champions across the globe. As a Nutanix Technology Champion, Miller is a part of a group of IT professionals committed to expanding their knowledge, strengthening their brands and becoming thought leaders in the enterprise cloud. Vizergy continues to invest in the best people, training and technology to ensure clients have the best available website solutions. For over 15 years Vizergy has deployed turnkey online marketing sol...
Regatta Travel Solutions Selected to Power Booking Engine for Vero Beach, Sebastian and Fellsmere, Florida
Regatta Travel Solutions LLC | February 16, 2016
Charlottesville, Virginia (February 16, 2016) – Regatta Travel Solutions announced today that the Indian River County Chamber of Commerce Tourism Division has selected Regatta Travel Solutions to power the booking engine on their new official destination website, VisitIndianRiverCounty.com. Regatta will allow visitors to the destination website to book hotels, attractions and packages on the destination's official website. The Chamber is the official DMO for in Indian River County, Florida, covering Vero Beach, Sebastian and Fellsmere. "As the Destination Marketing Organization (DMO) we are the resource our hotels and attractions ...
7 Content Marketing Hacks For Travel Brands
Alan E. Young | February 10, 2016
By Alan E. Young From startups to Fortune 100, companies of all sizes struggle with keeping their content fresh, exciting, compelling and unique. Bill Gates famously proclaimed that "Content is King" in 1996 and now, almost two decades later, content has certainly become a major player in the world of travel technology marketing. With this in mind, we've compiled some easy to implement hacks that will help you in your efforts to create outstanding content. 1. Write Headlines Last Although headlines are a very effective way to grab a reader's attention, your content must be substantial and interesting to create a memora...
Luxury Chatham Bars Inn and Digital Alchemy: Old World Charm and Sophisticated Guest Communications
Digital Alchemy | February 10, 2016
Leading Hotels of the World Destination Partners with Leading Email Marketing Provider for Loyalty and Revenue February 10, 2016 – Chatham Bars Inn Resort and Spa on Cape Cod is an award-winning Forbes Four-Star New England destination. It is walking distance from the historic village of Chatham and looks across its own private beach onto Aunt Lydia's Cove. The popular family resort has multiple dining outlets and its own OH! Spa for adults. Chatham Bars Inn surrounds its diverse guest mix with old-world charm and keeps them returning with sophisticated hotel email services. "Many of our guests drive here from New England and New...
How Can Hoteliers Maximize Revenue from Google?
HeBS Digital | February 10, 2016
Watch Our One-on-One Discussions at Google's NYC Headquarters Understanding how to maximize revenue from the extensive array of Google's products can be daunting. To help hotel digital marketers navigate the Google landscape, HeBS Digital sat down with Google at their headquarters to discuss their latest advertising formats, case studies from the HeBS Digital portfolio, and how hoteliers can boost customer engagements and revenues from Google. As a result of the discussions, a pair of videos were produced, featuring one-on-one conversations between Google Agency Development Manager Victoria Fabiano and two of HeBS Digital's top online m...
For Valentine’s Day Tambourine Shares Survey Results of Hotel Marketers Revealing What They Love (And Hate) About Their Jobs
Tambourine | February 10, 2016
Ninety percent of the hotel marketers who took our short survey shared that they loved their job and rate their satisfaction with a score of 7 out of 10 or higher. Even on our worst days, we can all wholeheartedly admit: We've got it good. We work in the most pleasant, most exciting, and most alluring industry around. We get to travel. We get to meet people from all around the world. We get to work in historic inns, cosmopolitan skyscrapers, sprawling island resorts. Best of all – we get to help people make memories. Whether with their family, their spouse, their friends or with business colleagues. But, there are always two sides...
40% of Guests Become Ambassadors for San Francisco’s Newly Minted Hotel Zephyr with Flip.to
Flip.to | February 8, 2016
ORLANDO, FL — February 8, 2016 — Flip.to, the advocacy platform for hotels that captivates and inspires new audiences of travelers, has helped Hotel Zephyr amplify its reach to over 200,000 potential new guests in only six months. Hotel Zephyr is Davidson Hotels & Resorts' first property within its new lifestyle & luxury collection, Pivot, and one of San Francisco's newest boutique hotels. The hotel has seen enormous guest engagement since partnering with Flip.to, which coincided with the hotel's opening after a multi-million dollar renovation in the summer of 2015. Over 40% of guests have shared their travel experie...
Content, Brand and Mobile: The Destination Revolution is Now
Bronwyn White | February 8, 2016
The internet is the new Industrial Revolution. Make it work for you with this three-pronged strategy, says Bronwyn White. THE internet is the industrial revolution of our time. And we're still at the beginning of that wondrous upheaval. Because we are at the beginning, unprecedented opportunities for big and small businesses abound. When Google switched over to semantic search (contextual search) a couple of years ago, it started to change everything. It meant that page 1 of Google was different for every search query. Semantic search banished online environments that were easily gamed through key word stuffing and a range of 'black hat...
ADARA’s Impact Helps DMOs Measure the Most Effective Return on Their Marketing Spends
ADARA | February 4, 2016
Idaho Tourism Case Study: 50% of Visitors Book Mid-Tier Hotels, 33% Book Full-Service, Midwesterners Pay the Highest Rates – All of them are Best Reached 5-6 Weeks Before Travel MOUNTAIN VIEW, California, February 4, 2016 – ADARA, the global travel data platform, helped Idaho Tourism connect its marketing campaigns to actual travel activity, through ADARA Impact, an analytics solution that combines the world's largest set of first party travel data across vendors and campaigns to help guide marketing strategies for DMO and tourism board partners, while also optimizing results. For example, ADARA Impact helped Idaho Tourism u...
