Louisville, Kentucky Nearly Doubles Year-Over-Year Event Volume, Hits 94.9 Percent Growth in July
Knowland | August 21, 2024
Sales & Marketing
Regatta Travel Solutions Expands Partnership with Visit Tucson and is Selected as the Official Booking Engine for the Destination
Regatta Travel Solutions LLC | February 2, 2016
Charlottesville, Virginia (February 2, 2016) – Regatta Travel Solutions announced today that Visit Tucson is expanding its successful partnership with the company by selecting Regatta to be the booking engine that powers the destination's official website, VisitTucson.org. Since 2013, Visit Tucson has utilized Regatta's multi-lingual online reservations system on VamosaTucson.com, its website dedicated to serving the Mexico market. "Expanding the partnership with Regatta is a strong move," says Allison Cooper, Visit Tucson's Vice President of Sales & Marketing. "Because Regatta is both collaborative and innovative, we've been ...
Regatta Travel Solutions Booking Engine Selected by Visit Pensacola
Regatta Travel Solutions LLC | January 26, 2016
Charlottesville, Virginia (January 26, 2016) – Regatta Travel Solutions announced today that Visit Pensacola has selected Regatta Travel Solutions to power the booking engine on their new official destination website, VisitPensacola.com. Regatta's engine will empower visitors to the destination website to book hotels, attractions and packages on the destination's official website. "We looked at all of the options out there and really did our homework," said Shawn Brown, Interactive Marketing Manager for Visit Pensacola. "We were impressed by Regatta's hands-on approach and their focus on performance, accountability, and the u...
Digital Alchemy Doubles Office Space, Expands Staff to Support Growth
Digital Alchemy | January 14, 2016
Company Passion "Making Hospitality Personal" with New Revenue Generating Solutions Supercharge Client Growth January 14, 2016 – Digital Alchemy started 2016 with a move to new offices with double the space to accommodate its expanded staff and growing client list. Digital Alchemy is the leading provider of hospitality Customer Relationship Management, guest communications and email marketing for hotels. The company's new Dallas Metroplex office is home to Digital Alchemy's support, development, sales and executive teams. Passion drives company and client growth "Passion is the driving force behind Digital Alchemy's growth," said ...
TravelClick Partners with Sojern to Expand Digital Media Network
TravelClick | January 14, 2016
Data-driven solution and access to premium inventory channels will drive bookings and ROI for hoteliers globally NEW YORK – January 14, 2015 – TravelClick, a global provider of innovative cloud-based solutions that enable hotels to grow revenue, today announced that it has partnered with Sojern, one of the world's leading performance marketing engines for travel brands. The partnership will enable TravelClick's digital media customers to drive more bookings by leveraging Sojern's data-driven marketing optimization engine and its access to premium inventory. TravelClick works with thousands of hotels around the world, ran...
nSight Scores New San Francisco Hotel Clients by Helping Win Guests from the OTAs
nSight | January 13, 2016
A dozen hoteliers turn predictive consumer data into game-changing revenue strategy NASHVILLE, TN (January 13, 2016) nSight, the leader in online consumer shopping intelligence for hotels and destinations, has added twelve new hotel clients from the San Francisco/Napa Valley region. A combination of branded and independent properties, these hoteliers are focused on winning back guest relationships from the OTAs by using forward-looking shopping data to make smarter digital marketing and revenue management decisions in one of today's hottest global leisure markets. Transient consumer demand for hotel stays in San Francisco over the next ...
_email_edit.png)
Keeping Up with The Joneses: The Digital Marketing Strategy Hotels Need in 2016
Spring Engage | January 7, 2016
Innovations to the hospitality industry over 2015 are making a substantial impact on the outlook for hotel marketing in 2016. One of the largest and most obvious shifts in the industry stems from the creation and success of the sharing economy. Forbes estimates the revenue flowing through the share economy directly into people's wallets will surpass $3.5 billion this year, with growth exceeding 25% (Forbes.com). Independent companies, such as Airbnb, are making it easier for travelers to find and rent out rooms online at a lower cost. At 2.1 million registered users, Airbnb is leading the way and sparking competition with brand name hot...
If I Open a Hotel Marketing Email Twice, am I Twice as Likely to Buy?
Ryan Solutions | January 5, 2016
You've seen it a hundred times. Within each email campaign is a group of people who don't just open your email, they open it again and again and again. But what happens after those opens? Are repeat openers more likely to transact than those who do so just once? Here's what we found. The Goods To find our answer we analyzed 10 major email campaigns delivered to more than 1,500,000 recipients by a half-dozen hotels and resorts. We separated out the group that received but never opened or clicked, those who opened but didn't click, and those who clicked. And then subdivided the groups by repeat actions and found the percentage that transa...
The Smart Hotelier’s 2016 Top Ten Digital Marketing Resolutions
the Authors and HeBS Digital | January 5, 2016
By Max Starkov and Mariana Safer On paper, 2015 was a great year for the hospitality industry. We saw general increases in all key growth metrics, and we expect continued growth in 2016. Next year, occupancy is expected to increase .1% to 65.8%, ADR by 6.1% to US $128.04, and RevPAR by 6.1% to US $84.19. Demand is expected to grow 2.3%, and supply by 2.2% (PWC May 2015). Yet this was also a year of conflicting results. If the industry saw this type of growth, why did hoteliers lose so much market share to the OTAs? How did we let the OTAs dominate hotel bookings in 2015? For major hotel brands, pre-recession (2007), 85% of all online bo...
Tides Hotel at Folly Beach Turns Guests Into an Army of Marketers with Flip.to
Flip.to | January 4, 2016
Hotel reaches over 400,000 future travelers with the advocacy platform, while building strong brand affinity ORLANDO, FL — January 04, 2016 — Tides Hotel, an oceanfront property in the bohemian town of Folly Beach, SC, with the helps of their guests, have engaged a new audience of travelers—and the best demographic for their property—with Flip.to, the advocacy platform for hotels. Advocacy has grown to be an impactful part of the hotel's marketing and revenue strategy, whose vibrant and stylish setting offers a beachside getaway that their guests are excited to share. "Our guests have become a small army of marke...
Tambourine Releases Hotel Marketing Holiday Wish List for 2015
Tambourine | December 23, 2015
It's the most wonderful time of the year...Time for our annual hotel marketing holiday wish list! Each year we ask hotel marketers to give us the list of things they're wishing for in the new year… And no surprise… Hotel marketers want things that make their guests happy, their jobs easier and their hotels prosper. So, here it is… Do the answers surprise you? 1. A Farewell to Rate Parity Lawmakers and hoteliers in France became every American hotelier's heroes when they worked to strike down rate parity. By cutting down this contractual bondage that US hotels are all too familiar with, hoteliers in France basica...
Travel Companies Can Improve Revenues by Engaging Travelers on the Right Channels
Lisa Israelovitch | December 22, 2015
By Lisa Israelovitch Marketing, as we know it, has been rapidly evolving over the past number of years, and 2015 has been a year of significant change. The role of marketing has transitioned from an expense to an accountable revenue driver that is no longer just a data point on a report or a vehicle to fill the sales pipeline. What has been the catalyst for this change? The dramatic growth of engagement marketing, which has become an expected norm from both the consumer and brand perspective. The message of engaging customers on the right channels has been emphasized over the past year as a foundation for generating incremental revenue....
TravelClick Wins More than 40 Awards for Website Design in 2015
TravelClick, Inc. | December 17, 2015
TravelClick Connects Hotels to Travelers through Superior Web Design NEW YORK – December 17, 2015 – TravelClick, a global provider of innovative cloud-based solutions that enable hotels to grow revenue, was recently recognized for its excellence in website design with 47 awards. The Company received one "Gold" and 22 "Silver" W3 Awards; five "Silver" Davey Awards and four "Gold," seven "Silver" and four "Bronze" Adrian Awards. Additionally, the Company took home four Mobile WebAwards, garnering the highest honor of "Best Hotel and Lodging Mobile Website" and three "Outstanding Mobile Website" awards. "We congratulate our cli...
How Hotel Technology Providers Can Increase Referrals from Social Media
Softscribe Inc. | December 16, 2015
#1 Action: Immediately Post Press Releases to Your Website for Instant Linking Bentonville, AR – December 16, 2015 – Softscribe Inc., an award winning technology public relations firm based in Bentonville, AR, shares 3-steps hotel technology providers can take to increase sales and qualified referrals from social media channels. "The digital nature of marketing today means small changes deliver big results for our best-in-class technology clients," said Julie Keyser-Squires, CEO of Softscribe Inc. "Fine-tuning the technical aspects and marketing processes behind a company's social media presence is essential. To increase sa...
2016 Checklist to Maximize Revenues from Online Media and Display Ads
the Author and HeBS Digital | December 10, 2015
By Patrick Merryman With the digital landscape constantly growing and the hospitality industry transforming to make room for new technology, running successful, revenue focused digital campaigns is becoming even more of a key to success in hotel marketing. Traditionally hoteliers have considered online media a branding initiative – one that could only be supported with major budgets. Today, online media can be used as a direct response initiative to generate bookings by utilizing Dynamic Rate Marketing and tying campaigns to concrete packages and promotions. Online media is a major revenue driver for HeBS Digital clients, with mor...
Caribe Royale Captures More Than Just Pictures with its Most Successful Photo Contest to Date
Flip.to | December 2, 2015
Advocacy becomes a foundation of Caribe Royale's marketing strategy ORLANDO, FL — December 2, 2015 — Caribe Royale, a Flip.to customer since 2013, has captured authentic guest stories, warm introductions to their hotel, and more guests with their latest and most successful photo competition to date using Flip.to's advocacy platform for hotels. Running from June through September, the Beat the Summer Heat photo contest was designed to reveal new brand stories and compelling images from guests to complement Caribe Royale's existing marketing campaigns. In a short three-month span, Caribe Royale received 143 finalists in the co...
NAVIS is the Preferred Partner for Hotels Transitioning from Major Chain to Independently Branded
NAVIS | December 1, 2015
Leading independent hotels and resorts rely on NAVIS to support deflagging process, drive bookings, build guest insights and track marketing ROI in real-time BEND, OR – Dec 1, 2015 – There are many reasons why NAVIS is the leading reservation sales and marketing system provider for resorts, hotels, and vacation rental companies. Among them is NAVIS' unrivaled ability to support the unique needs of independents, including helping major chain franchisees transition smoothly to independent operators. Being an independent has many benefits, but the conversion process is not without some challenges. When a property drops its flag...
Digital Alchemy Manages Guest Relationships for 20-Property Pomeroy Lodging
Pomeroy Lodging | December 1, 2015
Growing Operator Leverages Online Communication to Win in Its Markets and Strengthen Guest Satisfaction Scores December 1, 2015 – Pomeroy Lodging operates 20 properties that carry IHG, Marriott, Ramada and Motel6 flags as well as its proprietary Pomeroy Family of brands. One thing its properties have in common is a portfolio-wide email guest communication platform from Digital Alchemy that builds loyalty and generates a personalized guest relationship. Digital Alchemy is the leading provider of hospitality Customer Relationship Management, guest communications, and email marketing for hotels. Digital Alchemy drives revenue with gu...
HeBS Digital Wins Record-Breaking 17 HSMAI Adrian Awards
HeBS Digital | November 30, 2015
Summary: HeBS Digital solidifies its status as the industry's leading digital technology, full-service hotel marketing and website design firm by winning 17 HSMAI Adrian Awards in 2015 for initiatives such as multi-channel marketing campaigns, website design, email retargeting, and more. New York (November 30, 2015) – HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, is proud to announce the receipt of 17 HSMAI Adrian Awards for 2015. The awards recognized the firm's excellence in digital marketing across a variety of platforms and initiatives durin...
Tambourine Releases Hotel Marketers’ Thanksgiving Top Ten List
Tambourine | November 23, 2015
'Tis the season to look back and reflect on what made 2015 a remarkable year for hotel marketers and look ahead to next year. This Thanksgiving, let's gather around for a bout of gratitude and appreciation for everything that has made our jobs easier, more exciting, and massively rewarding. 1. A Stable and Strong Economy Studies show that we're sitting on the edge of the best economic years that the country has seen in a decade. This means travelers feel better where they stand economically and are looking at their future with optimism. About eight years of economic doldrums have left the hotel industry with pent-up demand as travelers...
Lodging Interactive Wins Prestigious HSMAI Adrian Award for Web Design & Digital Marketing
Lodging Interactive | November 23, 2015
PARSIPPANY, NJ - November 23, 2015 Lodging Interactive, a leading digital marketing and social media engagement firm exclusively serving the hospitality industry, today announced it has won a 2015 Hospitality Sales & Marketing Association International (HSMAI) Adrian Award for innovative website design and cutting edge marketing practices for its work on the www.NewportBeachsideResort.com website. "The HSMAI Adrian Awards has become the world's most renowned and prestigious web marketing competition dedicated to the travel industry," said DJ Vallauri, Lodging Interactive's Founder & CEO. "We are honored to have our work acknowle...
How Much Should Your 2016 Hotel Marketing Budget Be?
Tambourine | November 17, 2015
Tambourine provides the right (and wrong) answers…. One of the most vexing questions posed to executives in any industry is: "how much should our budget be? Whether you are being asked to submit next year's budget or a funding request for your next campaign, knowing how to answer your management or ownership's budgetary questions is vital to your success (and job security)! Hotel sales and marketing leaders face this question at least once a year. As an external vendor, we get asked this question all the time. After 30 years in the hotel marketing profession, here's our thoughts on the right and wrong ways to answer the property ...
Gene Juarez Salons & Spas Partners with Digital Alchemy to Connect with Clients Across 10 Locations
Gene Juarez Salons & Spas | November 10, 2015
Largest Salon in the Pacific Northwest Uses Personalized Email Confirmations and eSurveys to Coordinate Thousands of Yearly Spa Visits November 10, 2015 – Gene Juarez Salons & Spas operates 10 locations in the Seattle area. The company's services and staff have earned multiple awards including InStyle magazine's "Top Spas in the United States" and "Salon of the Year" by Modern Salon magazine. One of the secrets that keep Gene Juarez on top is the quality of its personalized service. And this starts with the way it communicates with clients. Digital Alchemy communication is an important part of Gene Juarez Salons & Spas' bu...
Flip.to Boosts Revenue and Direct Bookings for Platinum Hotel with Revenue and Marketing Strategy
Flip.to | November 9, 2015
Advocacy platform sparks results; hotel and guests both win ORLANDO, FL — November 09, 2015 — Flip.to, the advocacy platform for hotels, has increased direct bookings and captured added revenue for Platinum Hotel, an all-suite property located in Las Vegas, Nevada. Flip.to tapped into the right demographic for the hotel and spa—a non-smoking, non-gaming retreat, just a few blocks off of the main strip. Designed to earn new guests by way of the warm introductions of their existing guests, Flip.to's advocacy platform extends the hotel's reach to a massive and highly targeted audience of potential future guests in an auth...
Marketing Technology Provider, Spring Metrics, Announces Rebrand as Spring Engage
Spring Engage | October 30, 2015
October 30, 2015- Spring Engage, formerly known as Spring Metrics, is excited to launch their new brand with continued growth in the hospitality market. The marketing technology company, located in downtown Raleigh, NC, announced the new look at a recent anniversary celebration. Spring Engage will continue to be a leading provider of solutions that enable hotels to increase engagement and build relationships online with a targeted and intentional approach. The change was fueled by the company's expansion within the hotel market, and represents both the value provided with their current solutions as well as future product releases. The c...
