Louisville, Kentucky Nearly Doubles Year-Over-Year Event Volume, Hits 94.9 Percent Growth in July
Knowland | August 21, 2024
Sales & Marketing
Tambourine’s Symphony Boosts Clients’ Revenue by $63 Million in First Year
Tambourine | October 29, 2015
New York, NY -- Symphony, a new digital marketing, booking and distribution program from Tambourine, has been proven to maximize direct revenue for independent properties of all sizes. Symphony has been in testing for more than a year at more than 100 independent hotels worldwide, with the properties experiencing an average 8% reduction in OTA commissions and a 12% increase in direct bookings, generating an additional combined $63 million in direct bookings. Tambourine developed Symphony to help hotels increase direct website traffic, create a comprehensive presence across all digital channels and decrease the overall cost of acquiring ...
Tambourine Reveals Annual Halloween List of Hotel Marketing Nightmares
Tambourine | October 26, 2015
It's not creepy goblins, ghosts lurking in the corners, or even unexplainable paranormal activity. It takes more than just spooky happenstance to strike fear in the hearts of hotel revenue managers and marketers. This Halloween, we surveyed hotel marketing professionals across the country, from properties of all sizes… asking them what kept them up at night? This is what they had to say: The End of Rate Parity This summer, France led a long-awaited shift by striking down rate parity. Their belief was that hoteliers could only compete by charging whatever they choose, differentiating their hotel product and undercutting the OTAs. ...
Are OTAs Losing Share in the Mountains?
Ryan Solutions | October 20, 2015
It's hard to avoid the topic of OTAs in today's hotel marketing landscape. But it's also hard to find data on OTA reliance when it comes to mountain destinations where they sometimes play a smaller, but nonetheless important, role. So is their share growing, shrinking, or holding steady? We have the data, so we found an answer. The Goods To find that answer we looked at five years of booking history for more than 25 hotels at mountain destinations across the United States. We then found the average percentage of total bookings that OTAs represented for each of the last five years (including 2015 YTD). After sitting around 10% in 2011, t...
Fontainebleau Turns to Sabre’s Digital Marketing Solutions to Deliver Personalized Guest Experience
Sabre Corporation | October 19, 2015
New website leverages Sabre's award-winning digital marketing capabilities to deliver an interactive mobile experience to guests, driving online reservations and ancillary revenue SOUTHLAKE, Texas – Oct. 19, 2015 – Fontainebleau Miami Beach has selected Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, to deliver state-of-the-art digital marketing solutions for the iconic Miami Beach luxury hotel, including a newly redesigned website (www.fontainebleau.com). By powering Fontainebleau's online channel, Sabre's award-winning brand and user experience solutions are reinventing and ...
Three Ways to Shorten Your B2B Company’s Sales Cycle
JLNPR Inc. | October 19, 2015
By Jennifer Nagy, President of JLNPR Inc. Every company's ultimate goal is financial success (a.k.a. profitability) but many find it difficult to maintain, especially when their business model is based on one-off purchases. Another difficulty in consistently achieving financial profitability is the length of a company's sales cycle. If a company has an average sales cycle that lasts months or even years, it can create long earning gaps in between clients. As such, a company with a shorter sales cycle is more likely to achieve financial success and be able to maintain it consistently over the long-term. So how can a B2B business shorten ...
100+ Preferred Hotels & Resorts Properties Rely on Digital Alchemy to Strengthen Guest Relationships
Preferred Hotels & Resorts | October 15, 2015
Independent Member Properties Use Custom Email Services, eSurveys to Build Guest Loyalty October 15, 2015 – Digital Alchemy, the leading provider of hospitality Customer Relationship Management, guest communications, and email marketing for hotels, announced that more than 100 Preferred Hotels & Resorts properties now use its suite of online guest communication and digital marketing tools. Digital Alchemy drives revenue through dynamic personalized 2-way mobile messaging, guest communication, marketing, and guest feedback and guarantees a 400% ROI on its services. Click here for information on Digital Alchemy. "Digital Alchemy...
By Popular Demand: HeBS Digital Hosts Timely Webinar on How to Budget for 2016
HeBS Digital | October 14, 2015
The industry's leading digital technology, full-service hotel marketing and website design firm will host a webinar covering its 10th annual guide to digital marketing budget planning, providing hoteliers with expert analysis and invaluable insight into the 2016 digital landscape. NEW YORK, NY (October 14, 2015) – Due to popular demand, HeBS Digital will host The Smart Hotelier's Guide to 2016 Digital Marketing Budget Planning Webinar on Thursday, October 22nd at 2 p.m. ET (11 a.m. PT). The webinar will help hoteliers in the final stages of 2016 budget planning by covering the top action items in the digital marketing landscape. I...
Be a Part of the Future of Hotel Marketing & Revenue Management with RevPAR Hacking
Flip.to | October 8, 2015
Hot off the press from Flip.to and industry leaders, RevPAR Hacking is the ultimate guide to the impact of revenue culture. Not only will readers get insight from leading experts in their field, but they'll also learn the tips and tools to put them at the forefront of hotel marketing and revenue management. So what does it mean for a hotel to have a revenue culture? By aligning collective goals, teams work together as they aspire to generate the most revenue—and the entire organization will reap the rewards. In fact, so will the guests, as there will be more resources available to serve their needs. A revenue culture spans everyo...
Lodging Interactive Wins 10 Website Design Awards
Lodging Interactive | October 6, 2015
PARSIPPANY, NJ - October 6, 2015 Lodging Interactive, the digital marketing and social media engagement firm exclusively serving the hospitality industry, today announced it has won multiple Web Marketing Association Awards and Travel Weekly Silver Magellan Awards for outstanding website design and development. The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Lodging Interactive 2015 awards were won for the following websites: Marriott Hotel Boston - Burlington (www.marriottburlington.com) Hilton Hotel Miami Downtown (www.h...
The Hotel and Resort Operator’s Digital Marketing Budget Guide for 2016
October 1, 2015
Vizergy's new eBook provides best practice tips and free Excel budgeting template Jacksonville, Fla. – (September 30, 2015) Vizergy – Digital Travel Marketing, the hospitality industry's leading provider of website design and digital marketing programs, releases its eBook on how hoteliers can plan and budget to achieve the highest return on investment for the upcoming year. Budgeting for digital marketing can be overwhelming due to the rapidly changing opportunities and numerous tools available. This eBook helps hoteliers stay on track by providing thoughtful recommendations from top media analysts along with a free budgetin...
Amway Grand Relies on Digital Alchemy to Strengthen Guest Relationships
Digital Alchemy | September 29, 2015
Full-Service Independent Uses Custom Email Services, eSurveys to Build Guest Loyalty September 29, 2015 – Digital Alchemy, the leading provider of hospitality Customer Relationship Management, guest communications, and email marketing for hotels, enters its sixth year of email marketing partnership with the Amway Grand Plaza. The full service conference destination uses Digital Alchemy's suite of online guest communication and digital marketing tools to facilitate 2-way communications with guests that builds loyalty. Digital Alchemy drives revenue through dynamic personalized 2-way mobile messaging, digital marketing for hotels, g...
Five Tips to Improve Your Hotel’s Marketing ROI
Tambourine | September 21, 2015
By Dave Spector Marketing is one of the most influential ways to improve a property's financial success but unfortunately, too many hoteliers are using ineffective tactics and negating the ROI that they could be earning from their marketing outreach. By implementing the following five tips, hotels can drastically increase the ROI earned on marketing activities, while minimizing the time and effort that it takes to implement them. Know Your Property's Unique Value Proposition (UVP) When establishing your property's UVP, consider which elements of your property (i.e. location, amenities, price/value, etc.) would be most desirable for ...
As Growth Ramps Up, Flip.to Adds Four Key Senior Players
Flip.to | September 17, 2015
Customer success and rapid innovation pave way for expansion ORLANDO, FL — September 17, 2015 — Flip.to, the brand advocacy platform for hotels, added four new additions to its team in its continued expansion. The move was set in motion by the growth of the company's worldwide customer base, having had recent implementations across national and international markets. Geetha Balakrishnan has been appointed Vice President of Customer Success. With vast experience in hospitality technology operations, global delivery of implementations, and team development, Balakrishnan is an accomplished leader in her field. Formerly out of TravelCli...
The Little Box That Is Costing Hotels Millions
Tambourine | September 16, 2015
Think promo codes are a magic bullet? Think again by Dave Spector Modern travelers are savvy, deal-seekers. If a hotel deal exists, they'll find it, use it, then expect it everytime. Such is the case with that prominent 'promo code' field found on practically every hotel's booking engine. Widely used by hotels (check out the example from Hilton above) to close the gap during slow periods, to compete with deal-heavy OTA rates, and to entice travelers to book direct, promo or discount codes also hold dire consequences when it comes to getting travelers to book at all. The Perils of Promo Codes Think promo codes are a magic bullet that wil...
How Digital Signage Benefits Hotels and their Guests
Steve Chang | September 14, 2015
By Steve Chang Digital signage has many benefits for hotels and guests. It enables access to timely and relevant information that enhances the overall guest experience. It also drives engagement, helping guests feel more connected with the hotel while reinforcing key aspects of the brand. There are a variety of ways in which digital signage is transforming the hotel guest experience, including several that are outlined below. Inform guests about offerings and amenities. Digital displays can be used to provide guests with information about check-in and checkout times, restaurant hours and key amenities like fitness centers, gift shops, s...
Tambourine Launches Symphony & Expands Florida Headquarters
Tambourine | September 14, 2015
New Service Manages Hotel eCommerce Across All Digital Channels New York, NY - September 14, 2015 - Tambourine, an innovative hotel marketing and technology company, has announced the public launch of Symphony, combining digital marketing, booking and distribution for maximum direct revenue impact. Symphony has been in testing for more than a year at more than 100 hotels worldwide, with properties experiencing an average 8% reduction in OTA commissions and 12% increase in direct bookings. Recently, Tambourine has also expanded its 8,000 sq ft Florida headquarters to meet the increasing demand for Symphony. Symphony was created to solve...
Flip.to Drives Direct Bookings in Demanding Asia Pacific Market for Compass Hospitality
Flip.to | September 8, 2015
Advocacy platform becomes an integral part of revenue strategy for the Thailand-based hospitality group ORLANDO, FL - September 08, 2015 - The rapidly expanding Compass Hospitality group in Bangkok, Thailand has launched Flip.to, the brand advocacy platform for hotels, to drive direct bookings and reach an entirely new audience of potential future guests. Since going live on the platform, Compass Hospitality group's Bangkok hotels have extended their reach well beyond the scope of their current networks, bringing large audiences of unique visitors and potential future guests back to the hotels' websites to book directly. For Compass Ho...
Savvy Independent Operators Drive Loyalty, Revenue with Personal Online Strategy
Digital Alchemy | September 1, 2015
September 1, 2015 – Smart independent operators know their guests are online – and are reaching them there to increase loyalty and revenue. Here is how. "We know our guests and keep them coming back with Digital Alchemy's personalized, and intelligent, Email Confirmation, Pre-Arrival letters, and Post-Stay eSurveys. 'Personalized' because we reach out to guests when we have something we know they want, and 'Intelligent' because we know who opens our emails so we engage in two-way communication." said Jeff Bay, Area general manager for HayMax Hotels that operates the Hotel Aspen and Molly Gibson Lodge in Aspen, Colorado. Guests respo...
The Importance of Brand Awareness for a B2B Company
Jennifer Nagy & JLNPR Inc. | August 25, 2015
By Jennifer Nagy Small businesses, especially those in the startup phase, spend a lot of time focusing on how they can boost sales. They have sales pitches drafted, teams hired to do the legwork and incentive structures established to incentivize their sales staff to do their best. But one important factor that has a huge impact on the success or failure of a sales pitch is often overlooked: brand awareness. Before I explain why brand awareness is one of – if not the most – important factors affecting the sales cycle, let's go back to the theory. The 5 Stages of the Customer Buying Cycle Customers, no matter whether they are purchas...
HeBS Digital Joined HSMAI Panel Discussing Hospitality Industry Digital Marketing Trends
HeBS Digital | August 24, 2015
New York, NY (August 24, 2015) - HeBS Digital participated in a panel hosted by the Hospitality Sales and Marketing Association International (HSMAI) on August 20, 2015, discussing industry digital marketing insights and trend forecasting into 2016. The "End of Summer Check-Up" discussion focused on gained insights and notable digital marketing trends that made an impact on the hospitality and hotel industry in 2015 to-date, as well as upcoming trends through Q4 and into 2016. HeBS Digital was represented on the panel by Emily Ditman, Manager of Digital Marketing. Ditman presented on year-to-date digital trends, including the impact of ...
Seven Tips to Improve your B2B Marketing – Part Three
Jennifer Nagy & JLNPR Inc. | August 24, 2015
By Jennifer Nagy In the last few months, I wrote Part One and Two of a three-part series that outlines seven tips for B2B companies to increase the ROI on their marketing efforts, shorten the sales cycle and increase conversions. Part One of the series offered tips on how to use public relations, guest author opportunities and content marketing to promote your B2B company and Part Two covered another very important B2B marketing tactic: conferences and industry events. Today, in Part Three, we will be covering the final three tips on how B2B companies can improve their marketing efforts. Whitepapers A whitepaper is a more in-depth marke...
HeBS Digital to Host The Smart Hotelier’s Guide to 2016 Digital Marketing Budget Planning Webinar
HeBS Digital | August 20, 2015
Summary: The industry's leading digital technology, full-service hotel marketing and website design firm will host a webinar covering its 10th annual guide to digital marketing budget planning, providing hoteliers with expert analysis and invaluable insight into the 2016 digital landscape. NEW YORK, NY (August 20, 2015) – HeBS Digital will host The Smart Hotelier's Guide to 2016 Digital Marketing Budget Planning Webinar on Thursday, August 27th at 2 p.m. ET (11 a.m. PT). The webinar will help hoteliers kick off the 2016 budget planning season by covering important and emerging factors of the digital marketing landscape. In 2016, simpl...
Seven Tips to Improve your B2B Marketing – Part Two
Jennifer Nagy & JLNPR Inc. | August 17, 2015
By Jennifer Nagy, President of JLNPR Inc. Last week, I wrote Part One of a three-part series that outlines seven tips for B2B companies to increase the ROI on their marketing efforts, shorten the sales cycle and increase conversions. Part One of the series offered tips on how to use public relations and content marketing to promote your B2B company, and today in Part Two, I will be covering another very important B2B marketing tactic: conferences and industry events. Conferences & Industry Events Industry conferences are a fantastic way to meet potential clients face-to-face, which helps to develop relationships much more quickly th...
Must Attend! Learn Advanced Digital Marketing Strategies at Milestone Conference 2015
Milestone Internet Marketing | August 17, 2015
SANTA CLARA, CA (August 17, 2015) - Milestone Internet Marketing is holding their second customer Digital Marketing Conference on September 14th and 15th at the Hyatt Regency Santa Clara. With the ever-changing digital landscape and constant evolution of technology, attendees will have the opportunity to learn the latest strategies and trends that impact online competitiveness. Digital marketers will join sessions covering topics rarely discussed in public forums, and gain key digital marketing takeaways to implement on property to increase revenue. Milestone is offering a $100 conference discount through August 19th to encourage multip...
