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Knowland | August 21, 2024
Sales & Marketing
HeBS Digital To Host Webinar: The Smart Hotelier’s Action Plan to Digital Content Marketing
HeBS Digital | May 5, 2015
NEW YORK, NY May 5, 2015 -HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, today announces it will host a webinar on Digital Content Marketing in hospitality. Attendees will learn the key elements that should make up a property's content marketing strategy, essential in bringing the hotel's story to life and ultimately resulting in a higher level of engagement and direct revenues. HeBS Digital's Miriam Gross, ReviewPro's Josiah Mackenzie and Portola Hotel & Spa's Jackie Olsen will discuss how hoteliers can create a deeper level of engagement and ulti...
Hotels Need To Think Like A Media Company
Lodging Interactive | April 28, 2015
A hotel's strategy for producing content should be inspired by media companies and influenced by their ideal customer and what is unique about their property. April 28, 2015 - Parsippany, NJ: Hotels are not simply hospitality and travel companies, they and every business in the world today are media companies. Hoteliers must view their brand, property and business this way and produce content accordingly, because, after all, content is king. It always has been and always will be. The difference now, in 2015 and beyond, is what is defined as content. This is of particular interest to hoteliers as they allocate valuable time and resource...
The Smart Hotelier’s Action Plan to Digital Content Marketing
the Authors and HeBS Digital | April 21, 2015
By Max Starkov and Mariana Mechoso Safer Background: Digital Content Marketing involves the distribution of engaging information across digital marketing channels - from blogs and social media to the property website and email marketing. The sole objective of this type of marketing is to lure travel consumers to engage with the hotel property and brand, providing enough value in the form of useful content to ultimately result in a hotel booking. The big question is, if Digital Content Marketing has been around since the mid-1990s, why is there so much attention on this marketing format lately? A big reason is the emergence of this multi...
Flip.to and Availpro Partner to Help Hotels Earn More Guests and Grow Direct Booking Revenue
Flip.to | April 17, 2015
ORLANDO, FL - April 2015 - Flip.to today announced its strategic partnership with Availpro, the leading booking engine and reputation management provider in France. The partnership was finalized with the successful integration of the Flip.to Advocacy Platform and Availpro's multifaceted Smart Booking Engine®. Hotels using using Availpro's booking engine with Flip.to will now be able to tap into an entirely new channel that is truly social--guests sharing their travels with friends & family. Turning guests into a trusted marketing force with massive reach, paired with a unique personal experience for every social connection, leads t...
Vizergy® Cloud CMS Secure While Millions of Open Source Websites Remain Vulnerable
April 13, 2015
Online Marketing Firm Provides Securely Monitored Website Platform for Hospitality Clients Jacksonville, Fla. - (April 13, 2015) Vizergy - Digital Travel Marketing, the hospitality industry's leading provider in hotel Internet marketing, reaffirms its commitment to deep security protection and rigorous monitoring processes in the wake of the latest industry news, ensuring that its cloud-based marketing platform provides clients with unmatched security and robust disaster recovery in the event of emergencies. Recent reports, as cited in Search Engine Journal, have uncovered an incredibly dangerous breach in online website security. A pub...
Hospitality Digital Technology & Marketing Strategy Q2 2015 Whitepaper Now Available for Download
HeBS Digital | April 10, 2015
Now available for download, the HeBStrategy Q2 2015 Edition covers newsworthy hospitality digital technology and marketing moments in Q1, trends to pay attention to in Q2, and the latest digital marketing best practices supported with real-world data examples across our portfolio. The whitepaper also offers ideas to meet your property's upcoming business needs with multi-channel campaigns as well as easy-to- implement creative ideas designed to bring forth maximum direct online revenues and ROIs. The HeBStrategy Q2 2015 Edition Includes: The Q1 Shortlist & What's next in Q2: Is your strategy on-point so far this year? Are you read...
Unique Travel Startups and Services That Can Help Optimize Revenue and e-Commerce Strategies
Amanda Bryant of TNJ Management | April 9, 2015
by Amanda Bryant It's no secret that third party services and new intermediaries are popping up faster than we can keep track of, however as revenue and e-commerce managers we should constantly be evaluating new services as opportunities to not only improve RGI, but optimize channel mix by improving ADR and reducing guest acquisition and distribution costs. Let's admit the fact that intermediaries have scale, which individual hotels and small portfolios will never achieve, especially when we try to affordably compete in SEO and SEM. While we wish the marketing fees paid to our franchisors are the only investment we need to make in filli...
Flip.to Continues To Raise Its Game By Adding A Trifecta Of Heavy Hitters
Flip.to | April 9, 2015
April 9, 2015 - Flip.to has gained massive momentum in helping hotels reach millions of new travelers each month. To keep up the pace and continue delighting customers, Flip.to has expanded its world-class team to include three new key hires. Eric Peters joins the team from The Walt Disney Company where he led multiple software development teams focused on Walt Disney Parks' online experiences. He joins the Flip.to team as the Director of Engineering, His background also includes startup experience for MyList as Senior Software Engineer in charge of mobile web applications for iOS, Android and other mobile devices. Before that, Eric...
Vizergy® Clients Experience Higher Performance Through Software Upgrade
April 8, 2015
Properties Have Access to Powerful Cloud-Based Website Marketing Platform - Obtain Higher Results Jacksonville, Fla. - (April 08, 2015) Vizergy - Digital Travel Marketing, the hospitality industry's leading provider in hotel Internet marketing, celebrates cutting-edge advancements to its first-in-class, cloud-based marketing platform, providing clients with increased direct sales in the online marketplace. Vizergy currently touts the foremost website marketing and management system in the hospitality industry and is proud to recognize ongoing improvements and upgrades that utilize dynamic content personalization, simplify search engine...
Where Have The Real Hotel Marketers Gone?
Larry Mogelonsky | April 8, 2015
By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) In my role as hotel industry consultant, marketer and blogger, I am often asked to provide advice to hoteliers and suppliers. One such call came in a couple of weeks ago. The call's nature provides a keen insight into the current state of hospitality marketing. The call was from an advertising agency who was tasked with the requirement of building a traditional media plan for this hotel chain. The amount was in the multi-millions of dollars, not small change given the meager amounts spent these days. I was asked - pro bono I might add - to see if I could give any recommendations. My first q...
An April Fools Guide to Hotel Marketing
Tambourine | March 31, 2015
By Dave Spector Every year, on April 1st right around 10 am, my wife will call to tell me we won the lottery! Or that she is pregnant. Or that the neighbors have opened a drug rehab facility next door. After nine years, I'm ready for her April Fools' Day antics! April 1st can be fun, but it can also serve as a serious reminder that we can't afford to be foolish in our jobs as hotel marketers. We're bombarded all year with squishy data, fancy technology and bold promises... it's important we're able to separate fact from fiction and focus on things that drive real revenue. So, in honor of April Fools' Day, here are some tried and true wa...
How Many Facebook Fans Did Resorts and Hotels Lose in Last Week’s Account Purge?
Ryan Solutions | March 23, 2015
Facebook has been trying to make likes more meaningful by removing memorialized and voluntarily deactivated accounts from brands' fan counts. After more than a week of watching these stats steadily decline, fan totals are once again growing at their normal pace. But how many fans did resorts and hotels lose along the way? Here's the lowdown. The Goods Based on overall averages, the purge appeared to begin around March 12 and end on or before March 21. To account for a ramp up/down of Facebook efforts, we analyzed changes in the fan counts of 9,000 resort and hotel pages between March 10-23. We adjusted for each page's average growth lea...
Flip.to Turns 33% of Guests Into Trusted Advocates for Sedona Rouge Hotel & Spa
Flip.to | March 18, 2015
Results in a massive increase in bookings Orlando - March 18, 2015 - With a world-class spa and red rock views, the Sedona Rouge Hotel in Arizona has felt a significant impact from turning their guests into a powerful extension of their marketing team. Flip.to has turned a full third of Sedona Rouge's guests into advocates. In just the first 3 months of switching Flip.to live, the 33% of guests who have spread the word about their upcoming trip have introduced the Sedona Rouge to over 54,000 of their friends, relatives & colleagues, which has led to 84 direct bookings. 'We have always known that our guests love our unique e...
Every Booming Village Needs One and Flip.to Has A Weibel
Flip.to | March 5, 2015
ORLANDO, FL - March 2015 - Flip.to announces the addition of industry veteran, Jeff Weibel as its Chief Marketing Officer. Weibel was one of the original employees at Preview Travel, which was acquired by Travelocity. At Travelocity, Weibel was in charge of building out the merchant hotel and attractions business. He started out as the only Travelocity employee in Orlando and quickly grew his team, with bookings to over $200 million per year. After 18 years of working in travel, Weibel thought he escaped the industry to manage a Real Estate portfolio but was lured back in by Ed St.Onge. "I was working for myself for the last two years b...
Want Better TripAdvisor Rankings? Do These 3 Things
Tambourine | March 3, 2015
To date, there While we believe 3 primary factors contribute to your search ranking: Consistency, volume and frequency. your placement, you'll need to address these three criteria in your hotel internet marketing strategy. Here's how to make it happen: 1. Be Consistently Awesome The most surefire way to hit the TripAdvisor trifecta - achieving volume, frequency and consistency - is to wow your hotel guests and meeting attendees during their stay, not after check-out. Your staff should be adamantly delivering remarkable service and authentic hospitality, day in and day out. The bulk of your reviews will come from one of two guests: Those...
Hilton Kansas City Airport Caps $12M Renovation with Flyte Systems Real-Time Airport Information
Flyte Systems | February 26, 2015
Guests Confirm Travel Plans at Busy Airport Hotel with Latest Amenity to Make Travel Easier; FlyteBoard Provides Airline, Gate and Departure Information with Live Doppler Radar CHICAGO, IL - February 26, 2015 - The newly renovated Hilton Kansas City Airport hotel included the latest in travel amenities from Flyte Systems in its recent $12M renovation. The busy business hotel will install a FlyteBoard real-time airline information display in its lobby to help guests plan their travel more confidently. Flyte Systems is the leading provider of cost effective airport travel information displays and digital signage content for the hospitali...
The B2B Digital Landscape: No Longer Business as Usual [Infographic]
February 9, 2015
How do B2B suppliers stay on their A-game in B2B marketing today? Well, its much more complex than ever as new digital methods and media have completely changed B2B buying behavior. Now cold calls get the cold shoulder as more and more of the B2B industry is warmly embracing online options to research and purchase products. Since theres no escape from this digital landscape, B2B suppliers need to evolve and must seek out new opportunities to engage their high-tech targets. For a look at the digital patterns and preferences of todays business buyers, MDG Advertising analyzed a 2014 B2B procurement study by Acquity Group and compiled its ...
Ayres Hotels Launches New, Redesigned Brand Website
Ayres Hotels | February 9, 2015
COSTA MESA, CA . February 9th, 2015 - Today, the Ayres Hotels is pleased to announce the launch of a newly designed brand website www.ayreshotels.com. The beautifully refreshed website is intended to allow guests a thoroughly enjoyable and easy booking process. Showcasing a more visually rich and accessible user interface, the site was designed with the guest's desire to be swept away by the travel experience in mind. Striking images abound but each page also features informative hotel information regarding the 22 boutique-style hotels in the collection such as amenities, services, local attractions, and past guest reviews. Wedding, m...
Cendyn/ONE™ Earns Six Awards in HSMAI’s Annual Adrian Awards Competition
Cendyn/ONE | January 30, 2015
HSMAI to present Cendyn/ONE with three Silver and three Bronze Awards for excellence in digital marketing and interactive design in New York Boca Raton, Fla. - January 30, 2015 - Cendyn/ONE™, the leader in cloud-based CRM, data-driven digital marketing and interactive design for the hospitality and travel industry, has earned six awards in the 2014 Adrian Awards competition. Presented by the Hospitality Sales & Marketing Association International (HSMAI), recognizing outstanding work in digital marketing for the hotel and lodging industry, the Adrian Award competition is the largest and most prestigious annual travel marketin...
Hertz Rental Car Fuels the Growing Appetite of Chinese Outbound Travelers for Self Driving
Dragon Trail Interactive | January 30, 2015
Hertz leads the pack in educating Chinese consumers about how to rent a car in a foreign country. Beijing, China. - Jan. 30, 2015 - Self driving is still an emerging niche market among outbound Chinese tourists, but its rate of growth has been accelerating. In a move to capitalize on the huge opportunities ahead, Hertz Rental Car has partnered with Beijing headquartered digital marketing agency Dragon Trail Interactive to launch a WeChat based interactive program to educate Chinese consumers about renting a car in a foreign destination. The program is powered by China Travel Academy, a mobile and WeChat based travel education and certif...
Guest Photos Go Viral for The Shores Resort with Flip.to Photo Advocacy
Flip.to | January 29, 2015
ORLANDO, FL - JANUARY 2015 - The Shores Resort and Spa has recently switched on an entirely new marketing channel as guests compete to fill the resort's amazing library of authentic photos. After The Shores Resort launched Photo Advocacy, guests have shared photos of their favorite vacation moments with hundreds of thousands of friends and family. Flip.to Photo Advocacy encourages hotel guests to enter into photo contests that The Shores uses to turn memorable moments into amazing brand connections around the world. Guests share their photos of The Shores Resort to their social networks as they compete for votes in the contest. Cont...
Storm Hits NYC Hotels; Radisson JFK Guests Watch FlyteBoard with Doppler Radar for Updates
Flyte Systems | January 27, 2015
Airport Hotels Become Havens for Stranded Travelers; FlyteBoard with Doppler Radar Keeps Guests Informed on Flight Availability and Changing Weather Patterns CHICAGO, IL - January 27, 2015 - Airlines across the Northeast pre-emptively canceled 5,200 flights on Monday morning. Statewide travel bans were put in place in Connecticut, Massachusetts and Rhode Island as hotels became shelters for travelers. The Radisson Hotel JFK Airport was ready as cities across the Northeast announced the suspension or reduction of public transit. The hotel provided guests with FlyteBoard real-time airline flight information and a recently upgraded display...
RoomKeyPMS Adds Automated Marketing Platform Clairvoyix to Library of Interfaces
RoomKeyPMS | January 20, 2015
January 20, 2015, Vancouver, BC: RoomKeyPMS, the leading cloud-based property management software for the global hospitality industry has once again expanded their product interface library to include Clairvoyix, a SaaS guest marketing system. Clairvoyix is a leading provider of hospitality specific database marketing systems and digital agency services. Their Saas solution is preferred by both internationally recognized branded chains as well as independent hotels. Their hospitality solution includes support for highly targeted e-mail, social media, and mobile campaigns, with ROI based on actual spend. "RoomKeyPMS is continuously searc...
Smart Hotelier’s Action Plan 2015 – How to Monetize Your Digital Marketing Resolutions
the Author and HeBS Digital | January 20, 2015
By Sara O'Brien In early January, in this year's Top 10 Digital Marketing Resolutions, presented by HeBS Digital for the 15th consecutive year, we provided an action plan to follow during 2015. Created to help alleviate the complexity of our industry's most recent innovations, this action plan was designed to help you concentrate on what's most important: engaging your key customer segments and increasing direct online conversions and revenues! We went a step further and last week we presented an interactive webinar "Action Plan 2015: The Smart Hotelier's Top 10 Digital Marketing Resolutions", attended by hundreds of hoteliers. We recei...
