Louisville, Kentucky Nearly Doubles Year-Over-Year Event Volume, Hits 94.9 Percent Growth in July
Knowland | August 21, 2024
Sales & Marketing
Hilton New York JFK Airport Upgrades Travel Services; Adds Doppler Radar to FlyteBoard
Flyte Systems | January 15, 2015
Guests, Airline Crews Review Live National Radar Picture as They Verify Airline Flight Status, Gate Information to Confirm Flight Plans CHICAGO, IL - January 15, 2015 - Hilton New York JFK Airport enhanced guest travel services with the addition of live Doppler radar to its airline information FlyteBoard by Flyte Systems. Guests can instantly see national weather patterns that may impact their trip as they verify their airline's flight schedule and departure gate before boarding their airport shuttle. Flyte Systems is the leading provider of cost effective airport travel information displays and digital signage content for the hospital...
Complimentary Webinar, “Action Plan 2015: The Smart Hotelier’s Top 10 Digital Marketing Resolutions”
HeBS Digital | January 9, 2015
NEW YORK, NY January 9, 2015 - HeBS Digital, the hospitality industry's leading full-service digital technology and marketing firm, will present a concrete 2015 Action Plan and bring the 'Smart Hotelier's 2015 Top 10 Digital Marketing Resolutions' to life in a complimentary webinar on Wednesday, January 14th at 11am - 12pm PST / 2-3pm EST. Speakers will include Senior Vice President of Marketing, Mariana Mechoso Safer, and Senior Marketing Manager, Sara O'Brien. While hoteliers have a world of opportunities and next-generation technologies available to increase direct online bookings, there is a sense of confusion on where to begin. In ...
Content Marketing Slush Piles
Larry Mogelonsky | January 7, 2015
By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) With so much emphasis on the sharing and distribution of content, we tend to neglect the content itself. The most important aspect of content marketing is not the sharing, but the raw content itself - every idea, concept, sticky fun fact or quirky nugget of value that you give your fans in return for their continued appreciation. It comes down to the value you give, and providing this every week is a daunting task. Introducing the Slush Pile Approach The best I can do is share with you the method I use to keep the content marketing pipeline flowing. It's called The Slush Pile Approach. Gene...
10 Things Hotel Marketers Want For Christmas
Tambourine | December 22, 2014
30 years of holiday decorating. 30 Christmas trees in the Tambourine offices. 30 years of clinking eggnog-filled glasses. After all these years, We've developed our own Christmas tradition. We like to gather 'round and check the Christmas lists of our fellow hotel marketers. While the items have changed immensely since 1984 (nobody wants a dot matix printer or box of floppies this year) the sentiment behind the list stays the same... Hotel marketers want things that make their guests happy, their jobs easier and their hotels prosper. This year is no different. We asked around to see what's on this year's hotel marketing Christmas list a...
SHR Announces Partnership with Flip.to, Helps Hotels Increase Marketing Reach & Generate New Guests
SHR | December 19, 2014
HOUSTON, TX, December 19, 2014- Sceptre Hospitality Resources (SHR), an innovative provider of advanced distribution technology and services for the hospitality industry, today announced its partnership with Flip.to, the brand advocate platform for hotels that turns hotel guests into a trusted extension of the hotel's marketing force, boosting brand awareness and earning new guests around the world. With the integration, users of SHR's WindsurferCRS who have deployed TopSail™ or the HTML booking engine can take advantage of Flip.to services. When the integration is activated by a property, existing guests now become influential brand ...
Rankings of top 10 Global Hotel Companies in the Social Media
Epsilon Technologies | December 17, 2014
Who is leading the social media race among the globally top 10 Hotel Companies? We at Epsilon Technologies are very proud to present you the rankings of Global Hotel Companies in the Social Media for the period September-November 2014. We used our propriety tool ICARUS to collect the big data generated on social media. In this infographic, we provide three rankings each for Facebook and Twitter platforms. Each of these rankings are based on number of fans/followers, interactions, and recommendations. We also included content on social media that garnered huge success. Marriott International managed its social media very efficiently. Of ...
Flip.to Partners with PAR Springer-Miller’s ATRIO® PMS
Flip.to | December 17, 2014
Makes the Revenue Boost from Guest Advocacy a Cinch for Hotels ORLANDO, FL - DECEMBER 2014 - Flip.to has forged its first strategic partnership with a Property Management System (PMS) provider, by integrating Flip.to with PAR Springer-Miller Systems's award winning cloud-based ATRIO PMS. Flip.to, the brand advocate platform, turns hotel guests into a huge, trusted extension of a hotel's marketing force, boosting brand awareness and earning new guests around the world by encouraging guests to spread the word about their stay with friends, relatives & colleagues. Each social connection then receives a unique, personal experience on th...
Bluestone National Park Resort Enhancing Guest Communications & Boosting Revenues via ZDirect
ZDirect | December 17, 2014
In partnership with hospitality's leading provider of above property marketing solutions for two years, the Wales resort reaps a remarkable return on its investment and a 38.66% revenue increase from new guest reservations [HALLANDALE BEACH, FL- DECEMBER 17, 2014] - What sets the Bluestone National Park Resort apart from other short break accommodations in the southwest of Wales is not just its luxury lodging, its all-year / all-weather activities, its great restaurants, exclusive spa or amazing Blue Lagoon Water Park and Adventure Center. In addition, the popular destination, which enjoys a 94% year-round occupancy from its mix of near...
Mandarin Oriental, Boston Gives Guests Real-Time Holiday Travel Information from Flyte Systems
Flyte Systems | December 16, 2014
Guests Confirm Travel Plans on Their Guestroom Television before Leaving for Logan International Airport; FlyteChannel Keeps Guests Comfortable during Delays CHICAGO, IL - December 16, 2014 - Mandarin Oriental, Boston gives guests the gift of more comfortable - and confident - travel this holiday season by implementing FlyteChannel onto all of their guestrooms televisions. FlyteChannel, developed by Flyte Systems, provides real-time airline flight information for Boston's Logan International Airport. Flyte Systems is the leading provider of cost effective airport travel information displays and digital signage content for the hospitali...
3 Updates to Facebook that Make It A More Effective Channel for Hotels
Pipeline | December 15, 2014
By: Trey Sheneman December 15, 2014 Atlanta, GA: The hotel industry, being as legacy driven as it is, rarely adapts to trends during said trends' "sweet spot." Historically, hotels come running to the table much later in the shift, just as other, more agile industries--like retail and ecommerce--have already dined and dashed. The rise of social media has been one of those trends. Hotels rushed to the plate toting other industries' knowledge about what does and does not work on social. Marketers have claimed that social is lost in the shuffle, it's never a direct channel, and, if it has any effect at all, it may only be a factor in how r...
Hotel Marketing Tips For Better Managing 800 Numbers
Doug Kennedy | December 12, 2014
By Doug Kennedy December 12, 2014 While much of the focus of hotel marketing these days is on managing electronic channels, there is still a significant amount of business coming in via voice channels. What's more, with the interplay of voice and electronic channels many who search online call to book, while others who call end up booking online. Even those who search and then book exclusively online often call just to reconfirm that the reservation came through. Therefore it is important for hotel marketers to effectively manage their 800 numbers. Here are some tips. * Move beyond having just one "legacy" 800 number. Many hotels stil...
TravelClick Wins 13 Awards for Website Design and Digital Marketing
TravelClick, Inc. | December 11, 2014
Awards Recognition is a Testament to TravelClick's Deep Understanding of the Hotel Industry NEW YORK - December 11, 2014 - TravelClick, a global provider of innovative cloud-based solutions that enable hotels to grow revenue, has received nine Adrian Awards for digital marketing, including website design and search marketing, and four Davey Awards for excellence in website design. "We want to congratulate all of our clients who were recognized by the Adrian and Davey Awards. With more annual award wins than any other website developer for the hospitality industry, TravelClick continues to maintain its leadership position in the sector,"...
Stein Eriksen Lodge Prepares for Ski Season with nSight Travel Intelligence
Stein Eriksen Lodge | December 10, 2014
World's Best Ski Hotel Retools Demand Forecasting with Consumer Shopping Data NASHVILLE, TN - December 10, 2014 - nSight, the leader in online consumer shopping intelligence for the travel industry, today announced that Stein Eriksen Lodge, Utah's only Forbes Five Star, AAA Five Diamond resort, will use nSight's forward-looking consumer data to target active online travel shoppers and increase future bookings for the resort. Newly named the World's Best Ski Hotel by the World Ski Award's 2014 Ski Oscars, Stein Eriksen Lodge is an award-winning European resort offering Olympic-class skiing in the heart of Park City, Utah's pristine ski ...
Flip.to Turns More Business Travelers Into Guests For Beverly Hills Plaza Hotel & Spa
Flip.to | December 9, 2014
ORLANDO, FL - DECEMBER 2014 - As part of a new, impactful marketing strategy, The Beverly Hills Plaza Hotel & Spa implemented the brand advocate platform, Flip.to, and the impact was felt almost immediately. "The Beverly Hills Plaza Hotel & Spa especially appeals to business as well as leisure travelers, so with Flip.to our business-focused incentive means more website visits for us, and almost 100 booked room nights in the past year. As a smaller hotel, that really makes a difference!" said Sai Yang, Director of Sales at Beverly Hills Plaza Hotel & Spa. Flip.to taps into the massive reach of the current guests of the value-...
Flip.to is “Secret Sauce” for The Oliver Hotel’s Off the Charts Guest Engagement & Room Sales Boost
Flip.to | December 3, 2014
ORLANDO, FL - DECEMBER 2014 - The Oliver Hotel, a historic, boutique hotel in downtown Knoxville, Tennessee, underwent renovation and renaming in 2011. The hotel joined forces in 2012 with Flip.to, the brand advocate platform, to help spread the word about its updated Southern charm, sophistication and amenities. The partnership has been so successful that the 28-room hotel booked an astounding 430 room nights through Flip.to's guest advocacy in the past year. "Flip.to is The Oliver Hotel's secret sauce. We hate to give away the recipe but Flip.to is the future of hotel social media," said Mike Riley, GM of The Oliver Hotel. "Our engage...
Top 10 Things Great DOSM’s Do Every Day: #5 is a Must!
Tambourine | November 20, 2014
by Dave Spector 1. Determine the Day's Top Priorities and STICK to Them As tempting as it may be, don't flip open your computer and dive right into emailing clients, sales numbers, checking in on your team, etc. While well-intentioned, tackling your day without a plan leaves room for wandering thoughts, for conversations and projects to take longer than they should, and for frivolous activities to take over precious hours that should be dedicated to more pressing matters that impact your hotel's revenue. 2. Evaluate Your Hotel Product Dedicate five minutes to monitor your hotel's review sentiment. Read through your most recent hotel gue...
Flip.to & Vizergy Partner to Help Hotels Turn Guest Referrals Into a Powerful New Business Channel
Flip.to | November 19, 2014
Mutual Customers See Immediate Results ORLANDO, FL - NOVEMBER 2014 - Flip.to is proud to announce its most recent strategic partnership with Vizergy, the hospitality industry's leading partner in hotel internet marketing. Flip.to, the brand advocate platform, turns hotel guests into a huge, trusted extension of a hotel's marketing force, boosting brand awareness and earning new guests around the world. Vizergy has partnered with Flip.to on multiple fronts, ranging from a new product offering within Vizergy's best-in-class suite of marketing services, to a seamless integration with Secure-Res, their globally respected booking platform. T...
Bellstar Hotels & Resorts Credits Flip.to for Stellar Summer Season
Flip.to | November 12, 2014
ORLANDO, FL - NOVEMBER 12, 2014 - In the extremely competitive Western Canadian destination travel market, Bellstar Hotels & Resorts is a recognized and respected leader. "Flip.to certainly helped us leverage this position and broadcast it to a wider audience, contributing to an above average high season," said Eric Gooden, Marketing Manager for Bellstar. "All of our Bellstar Hotels & Resorts properties are set in destination locations - a mountain retreat, a desert vineyard escape, and a seaside resort on Vancouver Island. That Flip.to provides stellar results in each of these three distinct properties proves its power as a mar...
VisitEngland Engages nSight Travel Intelligence to Understand Online Travel Consumers
nSight | November 7, 2014
NASHVILLE, TN - November 7, 2014 - nSight, the leader in online consumer shopping intelligence for the travel industry, today announced that VisitEngland, the national tourist board for England, has contracted to use the nSight Business Intelligence (BI) Dashboard and nCompass Reporting solutions to gain insight into how travellers shop and book. England is a unique destination and a real powerhouse in global tourism. It represents 84 percent of the total UK visitor economy worth £106 billion, and supports 2.6 million jobs. "We're excited to be working with VisitEngland," said Richard Maradik, Founder of nSight For Travel. "As the domi...
Hilton Garden Inn Atlanta Airport North Installs Event Module with FlyteBoard for Guest Information
Flyte Systems | November 5, 2014
Flyte Systems Event Module Integrated with FlyteBoard Provides Cost-Effective, Easy to Use One-Stop Property Information Station that Increases Revenue and Convenience CHICAGO, IL - November 5, 2014 - The Hilton Garden Inn Atlanta Airport North is adjacent to ATL, the busiest airport in the world. To make guests' travel experience as graceful as possible, the property tapped Flyte Systems to add its Event Module to the hotel's FlyteBoard real-time airline schedule display for cost-effective property announcements and travel information on one display. Flyte Systems is the leading provider of cost effective airport travel information di...
Flip.to + 2 Celebrity Guests = 56,000 Connections for Atlantic Hotel & Spa
Flip.to | November 5, 2014
ORLANDO, FL - NOVEMBER 2014 - Two TV broadcasters spread the word to their massive social networks about their upcoming stay at the Atlantic Hotel & Spa in Fort Lauderdale with the help of the brand advocate platform, Flip.to. "We were extremely fortunate to reach 56,000 people from just two guests - that is priceless publicity for our hotel. Flip.to is truly engaging. An amazing amount of our guests and their friends use the incentives earned for future travel," said Scott Frothingham, Hospitality Revenue Consultant for the Atlantic Hotel & Spa. "Flip.to has been great on reaching a completely different area of social media ver...
Tambourine announces two new accounts: Hemingway Hotels & Resorts and the Nihiwatu Resort
Tambourine | November 4, 2014
New York, NY – Tambourine, a marketing technology company for hotels and tourism destinations, has announced two new accounts: Hemingway Hotels and Resorts and the Nihiwatu Resort. As experts in hotel internet marketing, the firm will implement integrated ecommerce, web, mobile , social media management, and digital media programs for both clients. Hemingway Hotels and Resorts develops luxury hotels and resorts based on Ernest Hemingway's life and adventure travel to exciting locations worldwide. Nihiwatu is an intimate, luxury island retreat located on Sumba, Indonesia, offering world-class surfing, the best sport-fishing in Indonesi...
Lodging Interactive Wins Davey Awards for Hotel Website Design
Lodging Interactive | November 4, 2014
The NJ-based digital marketing firm adds to its 2014 accolades with two Davey Awards, a major award honoring the best in web, design and advertising from firms throughout the world. PARSIPPANY, N.J. - NOVEMBER 4, 2014 - Lodging Interactive, an award-winning digital marketing and social media engagement firm exclusively serving the hospitality industry, recently received two International Davey Awards. The firm earned a Gold Davey Award, their highest honor, for the design of The Manhattan Club website and a Silver Davey Award for the Fitzpatrick Hotel Group website. These awards are the latest industry accolades earned by Lodging Intera...
Just in Time for Halloween: Tambourine Releases Top 10 Hotel Marketing Horror Stories
Tambourine | October 29, 2014
Tambourine, a hotel and tourism marketing firm, has released Halloween Horror Stories, an annual list of the scariest mistakes in hotel marketing. The Report is free and available for download here: Tambourine.com/Halloween "Zombies, cavemen, aliens, vampires, jokers and witches... after 25 years of working with hotels and resorts around the world, we've seen it all and thought Halloween would be a good time to share," according to Dave Spector, Partner at Tambourine. "We want to help hotel marketers avoid some of the scariest mistakes." ...
