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Sales & Marketing
Milestone Internet Marketing Makes the Inc. 5000 List of the Fastest-Growing Private Companies in US
Milestone Internet Marketing, Inc. | September 10, 2014
Santa Clara, CA - Milestone Internet Marketing, a pioneer and leading provider of digital marketing software and services for hotels and businesses worldwide, qualified in the Inc. Magazine's top 5000 companies in America, ranking #4155 on the list. Previously, Milestone was ranked amongst the fastest growing private companies in Silicon Valley. This prestigious list of the nation's most successful companies is the hallmark of the entrepreneurial spirit and a celebration of innovation. Milestone's innovative technology software and digital marketing services power thousands of web and mobile sites, social media engagement, a...
HeBS Digital Announces a Digital Marketing Budget Planning Webinar for Hoteliers
HeBS Digital | September 4, 2014
HeBS Digital will host The Smart Hotelier's Guide to 2015 Digital Marketing Budget Planning to guide hoteliers in structuring their 2015 digital marketing budget so they can shift more bookings to the direct online channel, and better utilize their marketing dollars to generate the highest returns possible from the property website and digital marketing initiatives. New York, NY (September 4, 2014) - HeBS Digital will host The Smart Hotelier's Guide to 2015 Digital Marketing Budget Planning Webinar on September 17th from 2 - 3 EST (11 - 12PST). Designed to guide hoteliers in structuring 2015 digital marketing budgets, the webinar will a...
Luxury Hollywood Hotel Reaches Upscale Clientele with Flip.to
Flip.to | September 4, 2014
ORLANDO, FL - SEPTEMBER 2014 - How do you reach thousands of potential guests who want a dramatic, luxurious West Hollywood experience when they stay in LA? That was the question for the Chamberlain West Hollywood, which wanted to extend their marketing reach beyond their strong social media presence. The answer was Flip.to. Since implementing the brand advocacy platform six months ago, Chamberlain guests have shared about their stay with 143,000 friends and family around the world - people who likely share their upscale demographic, and who desire a luxury hotel when they visit LA. "Flip.to has been able to drive bookings and awareness...
Back to School Means Back to Basics for Hotel Marketers
Tambourine | September 2, 2014
Remember when all you needed was a cool lunchbox and a No. 2 pencil to be ready for the new school year? Those were the days! Now you're responsible for hotel marketing and your list of needs seems endless. As we head into the Fall season, which for many means businesses conferences, wedding bookings for spring and holiday party planning, you're bound to be busier than ever. However, when you look at your marketing activities, you might notice that it resembles your old school schedule: English 101: Tell a Compelling and Succinct Story Back in English class, you learned to grab readers early and engage them. Your marketing messages have...
Experts at Social Media, South Beach Group, Have Expectations Blown Away by Flip.to
Flip.to | August 26, 2014
ORLANDO, FL - AUGUST 2014 - The South Beach Group absolutely rocks social media. In fact, they have some of the most effective social marketing in the industry. Their drive to reach more potential guests in new and interesting ways led them to Flip.to, and the immediate results blew them away. "The platform allowed us to reach over 90,000 new connections within the first four months, totally exceeding expectations," said Lauren Swerdloff Koston, Director of Online Image & E-Commerce for South Beach Group. "Flip.to has given us the opportunity to leverage word-of-mouth marketing on a much larger scale in order to drive direct booking...
The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning
the Authors and HeBS Digital | August 22, 2014
By Max Starkov and Mariana Mechoso Safer Summary For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier's Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season. This article outlines how to structure your budget so that you can shift more bookings to the direct online channel, better utilize your marketing dollars by increasing campaign effectiveness, and generate the highest returns possible from your property website and digital marketing initiatives. We recommend that hoteliers frame their digital marketing plan within two main categories: Direct Response D...
New Chicago Hotel Becomes Competitive Quickly with Flip.to
Flip.to | August 21, 2014
ORLANDO, FL - August 2014 - As a two-year old hotel in Chicago on the Magnificent Mile, the 63-room Ivy Boutique Hotel was searching for an innovative way to extend their marketing reach and distinguish themselves from other, more established Chicago hotels. They were very excited to discover Flip.to, the brand advocate platform that turns guests into an extension of their marketing department. Within one month of launching Flip.to, they knew they had made the right choice. "Flip.to has provided the kind of outreach we had been hoping for. By engaging our guests and allowing them to share their experiences with their connections, it has...
Incite Response Announces New Gaming Client, Comanche Nation Casinos
Incite Response | August 21, 2014
GREENWOOD VILLAGE, COLORADO, August 21, 2014. Incite Response, a full-service boutique digital marketing agency, officially announced today that they will be serving the marketing needs of Comanche Nation Casinos. Incite Response is revamping the Nation's casino websites for a more pleasing user experience both on desktop and mobile devices. They are also actively managing all the Comanche Nation Casinos' social media and online reputation platforms for the casinos and restaurants, and engaging in hands-on PPC and SEO for the websites. Incite Response considers Comanche Nation Casinos to be a perfect fit for the company as the two entit...
6 Sales and Marketing Metrics Every Hotel Owner Cares About
Tambourine | August 20, 2014
Hotel owners and asset managers are frustrated. They no longer want to hear about "branding initiatives" or fuzzy math from their management teams... they expect their sales and marketing leaders to contribute to revenue in a measurable way, communicate in number-speak and be accountable for tangible results. So it's important to have complete fluency in the KPIs that affect the bottom line. Imagine opening a bank account without knowing what your rate of interest will be. Or sending your kids to private school and never seeing a report card... Nobody does that. And yet some people in the hospitality business have no way to measure the...
3 Things Hoteliers Must Budget for in 2015
Lodging Interactive | August 19, 2014
What every hotelier should consider and budget for in 2015 PARSIPPANY, N.J. - AUGUST 19, 2014 - Given recent trends, digital marketing is set to become a majority piece of the budget pie by 2019. In a world of increased mobile use and expectations of rapid online responses from properties and brands, hoteliers need to stay on trend with digital spending when planning their 2015 budget, ensuring three areas of web-based marketing are well addressed next year. 3 Things Hoteliers Must Budget for in 2015 Complete Online Reputation Management Managing your online reputation isn't as simple as monitoring what guests are saying on review sites...
SEO a Journey, Not a Destination: How to Implement Ongoing SEO Strategy & Maximize Website Revenue
the Authors and HeBS Digital | August 18, 2014
By: Max Starkov and Erica Garza For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with boasts of "the next big thing" to save hotel distribution - from social media to the mobile channel and wearable devices. Why are we even talking about SEO in this day and age? HeBS Digital's own experience categorically shows that more than half of website booking revenue across our client portfolio comes as direct referral from the search engines, including organic and paid search. At the same time, there is a di...
Flip.to Helps Palisades Resort Rise Above the Noise of the Crowded Orlando Market
Flip.to | August 13, 2014
ORLANDO, FL - AUGUST 2014 - The Palisades Resort Hotel is a Walt Disney World Good Neighbor® Hotel, with 75 suites for vacationing families. Located in the hotel-saturated Orlando area, they turned to Flip.to to help build brand awareness. "In the past three months 26% of our guests told their friends and families about our hotel via Flip.to, so we have great exposure through word of mouth," said Debbie Norris, Director of Sales for Palisades Resort. Flip.to turns guests into brand advocates for the hotel, who let their connections know in a natural and friendly way that they have chosen the Palisades Resort for their vacation to Orlan...
Shore Hotel Reaches Millennial Travelers with Flip.to’s Innovative Approach
Flip.to | August 7, 2014
ORLANDO, FL - AUGUST 2014 - Since launching Flip.to in April 2014, Shore Hotel in Santa Monica has reached nearly 150,000 of their guests' social connections - a demographic with a large percentage of tech-savvy Millennial travelers. "We were immediately intrigued by the concept and the platform. Flip.to provided us with an innovative way to engage our existing guests and increase direct bookings through our website," said Lori Harrison, Director of Sales and Marketing for Shore Hotel. "The market is saturated with Millennial travel buyers who eagerly reach out to their networks, so we are now able to reach this demographic through tech...
ZDirect Offering Sure-Fire Ways to Generate Revenues Through Email Marketing
Shallana Edwards | August 7, 2014
A rich customer database is key to helping hotel marketing strategies succeed, driving revenues and increasing guest loyalty By Shallana Edwards Email is not dead! Contrary to what's being written in the "Twittersphere," "blogosphere" and "whereversphere," email is here to stay. ZDirect, an Email Service Provider that is pioneering Hotel Marketing Automation for the hospitality industry, is working with hoteliers to implement four successful strategies that, when applied to their email marketing efforts, will generate significant revenues at their hotels: 1. Send Relevant and Personalized Emails If you are sending bulk email broadcasts ...
The Top Ten Questions to Ask Your Online Media Agency
the Author and HeBS Digital | August 4, 2014
by Sara O'Brien In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Today's hotel marketer must have a forward-thinking and hospitality-focused online media partner who can guide them in bringing the most ROIs from this growing and complex channel. Influenced by unprecedented advancements in technology, display advertising is growing at a staggering 21 percent and is expected to surpass paid search in 2015. Social Media and Online video advertising are also commixing with the display category, and a...
Five Guests Refer 25,000 Friends and Family Members to OPUS Vancouver with Flip.to
Flip.to | July 30, 2014
ORLANDO, FL - JULY 2014 - The OPUS Vancouver isn't just any hotel: it's a Forbes 4-star hotel, on the Conde Nast Traveler Gold List and recipient of their Reader's Choice Award, and was awarded the TripAdvisor Certificate of Excellence. But like any hotel in a popular destination city, they needed to create a strong differentiation in their marketing presence. That's when they turned to Flip.to. "Flip.to allowed us to reach over 25,000 social connections in one week, from just five guests," said Jeff Froehlich, Director of Sales & Marketing for OPUS Vancouver. "There are many hotels in Vancouver, and 25,000 potential future guests j...
Four Uniquely Different Hotels Reach 48,000 Connections in Two Months with Flip.to
Flip.to | July 23, 2014
ORLANDO, FL - JULY 2014 - Menin Hospitality owns the Bentley South Beach on the famed Ocean Drive; Gale South Beach, a luxury boutique 87-room Art Deco hotel; the Zen-like Sanctuary South Beach; and the Raffaello Chicago, centrally located on the famed Miracle Mile. Searching for a way to effectively leverage the marketing power of their guests across the four unique hotels led Menin Hospitality directly to Flip.to. Within two months of implementing Flip.to, they had connected with nearly 48,000 friends and family of guests. 26% of Menin Hospitality's guests across all four properties shared a branded message with their personal network...
ZDirect Solutions Stirring Excitement
ZDirect | July 22, 2014
Customers, prospects and business partners attending HITEC rave about ZDirect's extensive product launch and its ongoing proactive customer service [HALLANDALE BEACH, FL- JULY 22, 2014] - Crowds gathered at the ZDirect booth last month during HITEC (Hospitality Industry Technology Exposition & Conference) as hospitality's Email Service Provider showcased its latest Hotel Marketing Automation arsenal. The attraction was four fold, as ZDirect announced its: 1) Automated Responsive Designer that gives hoteliers a way to reach their customers through an advanced email editor that automatically resizes an email to fit every mobile device...
Flip.to Helps Generate More Guests for Paradise Point with Added Benefit – Greater on Property Spend
Flip.to | July 16, 2014
ORLANDO, FL - JULY 2014 - "Flip.to has helped Paradise Point not just get guests into rooms, but also into our spa, retail, and dining venues once they're on property," said Dana Flower, Assistant Director of Marketing for Paradise Point, Destination Hotels & Resorts' 462-room spa resort on its own island in Mission Bay, San Diego. "Not only are we able to use Flip.to to drive ancillary revenue, which has a higher profit margin than rooms, but we can also use it to strategically funnel guests to the outlets that need the most support." she continues. "For example, the guests who redeemed their certificate at the spa spent an average...
The Top Ten Questions to Ask Your Digital Marketing Partner
HeBS Digital | July 15, 2014
By Max Starkov & Mariana Mechoso Safer Any hotel that has a high revenue-generating website and a strong digital marketing strategy that drives direct online bookings needs a great hotel digital marketing agency behind it. It's challenging to find a good digital marketing partner these days. As more and more companies join the market as 'experts in hotel website design and digital marketing,' hoteliers are faced with a difficult decision. With serious revenues at stake, here are some questions to consider when deciding on who to partner with, or whether or not to stay with your current agency: 1. Do you consider yourself my property...
Flip.to Garners 38,000 New Social Connections for International Palms Cocoa Beach in Just Two Months
Flip.to | July 9, 2014
ORLANDO, FL - JULY 9, 2014 - The International Palms Resort Cocoa Beach has been recommended by guests to over 38,000 friends and family since implementing Flip.to in mid-May 2014. "We were thrilled to see immediate results," commented Tim Michaud, General Manager of the International Palms Resort Cocoa Beach. "In under two months we gained 18 direct bookings, over 1000 prospective new guests and over 38,000 social connections as a result of Flip.to. It has created a simple and immediate way to empower our guests to become brand advocates and deliver personal endorsements in a very engaging way." Flip.to turns guests into a huge extensi...
HeBS Digital to Lead HSMAI Event: The Traveler’s Mindset: Capture Your Share of the Market this Fall
HeBS Digital | July 7, 2014
New York, NY (July 7, 2013) - In coordination with Google and HSMAI's NYC Chapter, HeBS Digital is proud to announce its second annual industry panel of hospitality marketing experts titled "The Traveler's Mindset: Capturing Your Share of the Market for Fall 2014" from 11:15 AM- 2PM on July 16, at Google's offices in New York City. This exciting program is open to members and non-members of HSMAI NYC. This informative session will cover how to capture more business from the new global and always connected traveler, as well as prepare hoteliers for the expected heavy travel season this fall and winter 2014. The panel of experts speaking ...
Milestone Launches GalexiTM CMS 6.0
Milestone, Inc. | June 26, 2014
Next Generation SAAS-based Website Content Management System Optimized for Conversion, Search, Mobile, and Social Media. Santa Clara, CA - June 26, 2014 - Milestone, is excited to announce the release of GalexiTM CMS 6.0 - the next generation SAAS (software-as-a-service) content management system designed for the hospitality and travel markets. The platform provides several enhanced features and is optimized for conversion, usability and design. The technically sophisticated software platform is also search friendly and includes schemas for latest search algorithms. In addition, CMS6.0 enables clients to develop Adaptive Responsive Mob...
Flip.to Announces Richard Dunbar as Teams New Director of Business Development
Flip.to | June 24, 2014
New York - June 24, 2014 - Flip.to is excited to announce that Richard Dunbar has joined the team as Director of Business Development. Richard will be responsible for growing and tending to the Flip.to partner ecosystem - the top hospitality technology and marketing organizations on the leading edge of the industry - to further the mission of helping hotels earn new guests. Richard brings a rich background in hospitality to the Flip.to team, having spent over six years in revenue and e-commerce with Starwood Vacation Ownership; several years with EZYield.com overseeing third-party integrations between channel management software, OTAs, ...
