Louisville, Kentucky Nearly Doubles Year-Over-Year Event Volume, Hits 94.9 Percent Growth in July
Knowland | August 21, 2024
Sales & Marketing
Flip.to + 3 San Diego Hotels = Love
Flip.to | June 24, 2014
ORLANDO, FL - JUNE 24, 2014 - "The ability to outreach to the friends and colleagues of the guest that is staying at our hotels is brilliant! Flip.to has increased the brand awareness of our unique niche hotels to friends and family who are looking for the same experience. I love the engagement between the guests and the hotels, and it doesn't hurt that we have additional revenue opportunities," says Bob Moore, Sr. VP of Operations of R.A. Rauch & Associates (RAR). RAR implemented Flip.to at three properties in San Diego, each with a very distinct atmosphere. The guest engagement and direct bookings has so exceeded their expectation...
Flip.to Helps Adrift Hotel Spread the Word About Their Hip New Vibe to Tens of Thousands
Flip.to | June 23, 2014
Owners "Amazed" at Impact ORLANDO, FL - JUNE 23, 2014 - Adrift Hotel, a formerly outdated economy beachfront motel, turned to Flip.to for a way to get the word out about its revitalization into a modern, hip oceanfront experience. Since going live in February with Flip.to, the brand advocate platform for hotels, Adrift has amplified their message of a completely new hotel experience to over 83,000 new potential guests with the help of their current guests. Tiffany Turner, co-owner of the Adrift Hotel in Long Beach, Washington said "We took a hotel with an amazing location and turned it into a hip experience with a focus on value and sus...
Flyte Systems Travel Information Service goes Live at Hyatt Place Flushing/LaGuardia Airport Hotel
Flyte Systems | June 19, 2014
At HITEC Visit Flyte Systems in Booth # 1235 June 23 to 26 at the Los Angeles Convention Center Hyatt Place Enhances Guest Service; Gives Guests Flyte Systems' Real-Time Flight Information for Three Airports for Travel Convenience CHICAGO, IL June 19, 2014 - Flyte Systems announced that the Hyatt Place Flushing/LaGuardia Airport Hotel installed the FlyteBoard real-time airport flight information display solution. FlyteBoard at the Hyatt Place shows airline arrivals and departures for the JFK, LaGuardia, and Newark International Airports for greater guest convenience. Flyte Systems is the leading provider of cost effective airport trave...
What Makes Offline, Online Marketing Effective? You.
Softscribe Inc. | June 19, 2014
Softscribe Inc. Tech Trends: Operators, the Traveling Public Use Mobile Online Tools to Improve Their Offline Experience Atlanta - June 19, 2014 - Softscribe Inc., an Atlanta-based technology public relations firm, will be at the 42nd annual HITEC conference, June 24 to 26 in Los Angeles, with a group of its best-in-class technology company clients. Softscribe Inc.'s CEO, Julie Keyser-Squires, offers all tech companies exhibiting at the show these 3 tips to turn prospects in to sales. Prospects Access Your News in the Palm of Their Hand. Make it Actionable. "Are you exhibiting at HITEC?" asks Squires. "As you plan your branding, sales, ...
ZDirect Expands into Spain
ZDirect | June 17, 2014
Sunway Hotels in Barcelona turns to ZMail for hotel marketing automation to enhance its guest-communications process and initiate surveys on the fly to better identify preferences and more quickly deliver on expectations Visit ZDirect at HITEC in Booth 735 June 24 to 26 at the Los Angeles Convention Center [HALLANDALE BEACH, FL- JUNE 17, 2014] - Sunway Hotels & Apartments, an operator of nine facilities in tourist and coastal areas of Spain, has recently partnered with ZDirect to automate the way they communicate with hotel guests. Today, the Hotel Club Sunway Punta Prima, located in Formentera on the beach of Es Pujols, and the ...
HeBS Digital Appointed Web Design, Digital Technology & Marketing Agency for Red Lion Hotels
HeBS Digital | June 17, 2014
New York, NY (June 17, 2014) - HeBS Digital, the industry's leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm today announces it has been selected to provide a range of digital marketing services for Red Lion Hotels Corporation. The HeBS Digital team has been chosen to assist in developing and implementing the next iteration of Red Lion Hotels' digital marketing strategy and to provide innovative technology solutions to grow the brand's direct online revenues. As such, Red Lion Hotels and HeBS Digital have aligned to enhance the dynamic content personalization and reservati...
Cendyn/ONE™ Digital Campaign for Hotel del Coronado Results in $3.3M Revenue Increase in Flat Market
Cendyn/ONE | June 12, 2014
Cendyn/ONE's Cloud-Based Software and Services Platform Delivers Profitable Marketing Outcome, Strong Increases Year-Over-Year Across ALL Key Performance Indicators Boca Raton, Fla. - June 12, 2014 - Continuing to drive significantly higher marketing ROI for hotels and resorts, Cendyn/ONE™ generated $3.3 million in revenue for the Hotel del Coronado in San Diego, California from January through June 2013 with an integrated, data-driven digital marketing campaign. The results were revealed in a recent case study prepared by Cendyn/ONE. Part of the Cendyn® portfolio, Cendyn/ONE provides a cloud-based software and services pl...
Milestone Internet Marketing Seeks Digital Marketing, SEO / SEM e-Strategists in CA & IL
June 12, 2014
Milestone is a leading digital marketing software and services company, providing solutions to the lodging industry. Milestone's portfolio of services include hotel website design, website promotion (organic and SEM), Mobile websites and optimization, social media optimization, and eBuzz Connect™ online reputation monitoring solution. Milestone has won over 50 awards for our products and services which include eBuzz Connect, customer websites and search engine marketing strategies. The awards have been won in online competitions such as Adrian Awards, Summit International Awards, WebAward, IMA, W3, IAC, and Davey Awards. Our key diffe...
Creating One of the Largest Hospitality REIT’s, American Realty to Buy Equity Inns for $1.9B
Flyte Systems | June 2, 2014
NEW YORK--American Realty Capital Hospitality Trust announced today that it has entered into an agreement to acquire the Equity Inns lodging portfolio for an expected purchase price of $1.925 billion from subsidiaries of W2007 Grace I, LLC and WNT Holdings, LLC, each of which are indirectly owned by one or more Whitehall Real Estate Funds, real estate private equity funds sponsored by The Goldman Sachs Group. The Portfolio, which consists of 126 hotels totaling 14,934 rooms across 35 U.S. states, is franchised by leading global hotel brands including Hilton Hotels & Resorts, Marriott International, Hyatt Hotels and InterContinental ...
First New Waterparks for Great Wolf Since 2009; New England Opening, West Coast Construction Starts
Flip.to | May 30, 2014
May 30--Just a couple of miles from Disneyland, in southern California, construction began last week on a Great Wolf Lodge and indoor waterpark -- a project that's been at least four years in the making. Meanwhile, on the other side of the country, a Great Wolf resort is set to open next week in Fitchburg, Massachusetts, about an hour northwest of Boston. They are the first new waterparks for Great Wolf since 2009 and the first since New York private equity firm Apollo Global Management bought the Madison company in 2012 in a $798 million deal. The Great Wolf Lodge Southern California, in Garden Grove, will be a $280 million to $300 mil...
The Shores Resort & Spa Sees Impact of Guest Advocates on Day 1 of Flip.to Launch
Flip.to | May 28, 2014
ORLANDO, FL – MAY 29, 2014 – The Shores Resort & Spa has turned 23% of their guests into brand advocates since going live with Flip.to in March. Along with an immediate surge in website traffic, the hotel earned a new booking on the very first day attributed to Flip.to. David Rijos, General Manager for The Shores, offered this about Flip.to, "As an independent boutique resort, I can't think of a better brand ambassador than our guests. And, as an operator, I can't think of a more effective channel to tap the power of social media than Flip.to. It is innovative and engaging and has clearly moved the needle for this property in bo...
Milestone Garners Top Awards for Creativity and Impact in Hotel Marketing and Communications
Milestone Internet Marketing | May 22, 2014
Honors Include Innovative Website Development, Digital Marketing & Social Media Promotions May 22, 2014 (SANTA CLARA, CA): Milestone Internet Marketing recently won several top distinctions for innovative hotel website design, digital marketing strategies, and social media marketing from Horizon Interactive Awards and Communicator Awards. These prominent industry competitions honor marketing and media companies whose work reflects creativity and impact in marketing and communications. Milestone's responsive web and mobile designs go beyond visual aesthetics and digital assets. They are built with robust architecture, strong SEO ...
Hotel Marketing: Investing In People And Technology
the Authors: | May 14, 2014
By Robert Mandelbaum and Gary McDade The introduction of technology has influenced the duties of on-site hotel sales personnel over the years. The reach of the internet, social media, and sophisticated revenue management programs have provided marketing professionals with an array of new tools. Investment in technology is often justified by increases in productivity and reductions in labor costs. However, at U.S. hotels, investment in technology within the Sales and Marketing Department has led to shifts in marketing strategies, with only slight increases in salaries, wages, and benefits. To gain a better understanding of how U.S. hotel...
Hilton Garden Inn Chicago Downtown/Magnificent Mile Adds Flyte Systems for Guest Travel Convenience
Flyte Systems | May 6, 2014
How can Hotels Give Guests Greater Travel Confidence? By Providing Reliable Airline Departure and Arrival Times, Boarding Pass Printing and Gate Information CHICAGO, IL - May 6, 2014 - The Hilton Garden Inn Chicago Downtown/Magnificent Mile installed the FlyteBoard airline schedule display and FlytePass boarding pass printing solutions from Flyte Systems. The property's FlyteBoard is a flat panel, high resolution screen that displays arrival and departure information for Chicago O'Hare and Midway International airports. Flyte Systems is the leading provider of airport travel information displays and digital signage content for the hospi...
Cendyn® Launches Cendyn/One™ Cloud-Based Software and Services Platform Company
April 22, 2014
Millions of dollars in research and development invested to create the first comprehensive one-to-one digital marketing solution for the hospitality industry Boca Raton, Fla. - April 22, 2014 - Today Cendyn, the leader in data-driven digital marketing solutions for the hospitality industry, announced the launch of its new company, Cendyn/ONE, providing a fully integrated software and services platform that leverages data to drive a significantly higher marketing ROI for hotels and resorts. Providing a single integrated view of guest history, value, behavior, desire, intent and engagement, Cendyn/ONE's cloud-based software and servi...
5 Tips to Growing Your Hotel Database for Increased Revenues and a Better Guest Experience
ZDirect | April 22, 2014
ZDirect says a rich customer database is key to helping hotel marketing strategies succeed, drive revenues and increase guest loyalty [HALLANDALE BEACH, FL- APRIL 22, 2014] - One of the most valuable assets a hotel has is its customer database, according to ZDirect, the hospitality pioneer of Hotel Marketing Automation and the industry's leading Email Service Provider (ESP). Information, such as demographics, purchase behaviors and buying preferences can guide marketers to develop strategies that deliver higher conversions on their campaigns. Guest preferences, survey feedback and purchase behaviors collected can help anticipate a guest...
The Dreaded Wedding Breakfast and How Not to Nickel and Dime a Customer
Steve DiGioia | April 14, 2014
by Steve DiGioia The wonderful world of weddings. You book the event and promise the "perfect wedding". The birds will sing, the flowers will bloom and the rainbow will shine in all its glorious colors. Well at least that's the plan. So the wedding night finally comes and guess what? It does indeed turn out to be the perfect wedding; rave reviews from all the guests and a packed dance floor all night. The staff does a great job; service is attentive and top notch. The kitchen cooks and presents the food so well that it should be on a magazine cover and everyone leaves at midnight as happy as a lark. A great end to the day. All you have ...
Hotel Angeleno Amplifies Social Reach by 75K People in Q1 with Flip.to
Flip.to | April 4, 2014
ORLANDO, FL - APRIL 4, 2013 - Los Angeles-based Hotel Angeleno is using Flip.to, the brand advocate platform for hotels, to amplify their social network strategy. Since going live in January, the hotel has reached more than 75,000 friends, relatives and colleagues of current guests. Flip.to helps turn the hotel's guests into advocates right at the point of booking. Those advocates share with their social networks about their upcoming trip and that they'll be staying at Hotel Angeleno. This generates exposure to a huge pool of people in a trusted, branded way that the hotel could never reach on its own. Flip.to then works to convert that...
What Tech Stories Do Hotel Operators Read?
Softscribe Inc. | April 1, 2014
Brand Names, Solid Solutions for Operator Challenges Are Softscribe Inc.'s Most-Read Stories Atlanta - April 1, 2014 - Softscribe Inc., an Atlanta-based technology public relations firm, compiled a list of its top 70+ most read press releases and stories during the past 4 quarters, based on clicks back to client websites. "I was amazed to see how the power of name recognition, and a clear tech benefit solution to solve operator challenges, delivered results for our clients," said Julie-Keyser Squires, CEO of Softscribe Inc. "Operators want to know what peers are thinking and how to solve their own operational problems." Julie Keyser-Sq...
Milestone Internet Marketing Seeking Senior Manager, Paid Search Campaign (PPC), Chicago, IL
March 18, 2014
Milestone is a leading digital marketing software and services company, providing solutions to the lodging industry. Milestone's portfolio of services include hotel website design, website promotion (organic and SEM), Mobile websites and optimization, social media optimization, and eBuzz Connect™ online reputation monitoring solution. Milestone has won over 50 awards for our products and services which include eBuzz Connect, customer websites and search engine marketing strategies. The awards have been won in online competitions such as Adrian Awards, Summit International Awards, WebAward, IMA, W3, IAC, and Davey Awards. Our key diffe...
Milestone Internet Marketing Seeking Senior Client Services Manager, Chicago, IL
Milestone | March 18, 2014
Responsibilities: Manage, grow, and nurture team of 6+ account managers Ensure each Account Manager is set up with goals, KPI. Monitor and guide performance and benchmarks continuously. Be able to research/implement online strategy for clients and communicate that to internal teams and clients directly Ensure each account is managed efficiently/effectively to continue to deliver high ROI. Lead strategic client meetings and website performance review. Suggest marketing opportunities to increase conversion. Monitor online campaigns regularly and make recommendations to improve performance and revenue Keep current on the latest tre...
Milestone Internet Marketing Seeking Digital Marketing, SEO / SEM e-Strategists in CA & IL
March 18, 2014
Milestone is a leading digital marketing software and services company, providing solutions to the lodging industry. Milestone's portfolio of services include hotel website design, website promotion (organic and SEM), Mobile websites and optimization, social media optimization, and eBuzz Connect™ online reputation monitoring solution. Milestone has won over 50 awards for our products and services which include eBuzz Connect, customer websites and search engine marketing strategies. The awards have been won in online competitions such as Adrian Awards, Summit International Awards, WebAward, IMA, W3, IAC, and Davey Awards. Our key diffe...
The Top 10 Questions Hoteliers Should Be Asking Their SEO Vendor
the Author and HeBS Digital | March 14, 2014
By Erica Garza With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, SEO best practices are always evolving. And with search engines contributing at least 50% of bookings on hotel websites, website SEO must be kept up to par via high-quality, helpful, engaging and relevant website content. Choosing the correct SEO vendor is a crucial factor in creating and implementing an efficient digital marketing strategy. Consider the following questions when deciding on the right vendor: 1. Do you have experience in Hospitality SEO? Inherently different from the common retail site, a hotel website ...
The Evolution of Digital Marketing and the Significance of Earned Content – Part II
The Authors | March 11, 2014
by Erin Bagley & Leora Lanz This article is Part II of a two-part series analyzing the landscape of digital marketing for hotels and motels in 2014. Part I reviewed the fundamentals of digital marketing and why it is vital hotels understand current trends. Part II investigates the future of "earned content," or user-generated content, marketing. Part I of this series identified digital marketing as a major component of hotel's marketing strategies and an important mechanism for future growth within the industry. As potential guests and loyal customers identified the internet as trustworthy, efficient, and safe, the opportunity for m...
