Louisville, Kentucky Nearly Doubles Year-Over-Year Event Volume, Hits 94.9 Percent Growth in July
Knowland | August 21, 2024
Sales & Marketing
Knowland Expands Further in the Middle East, Opens Riyadh Market
KNOWLAND | December 20, 2023
Rapid growth and competition in the Middle East hospitality sector require robust data tools to increase productivity and better understand buyer behavior ARLINGTON, Va. — Dec. 20, 2023 — Today, Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced its expansion in the Middle East with data collection in Riyadh, Saudi Arabia, to accommodate the growing demand and fierce competition facing new hoteliers in the market. Regional meetings and events growth continues in the triple digits, with a 167 percent increase over the same period last year. Not new to the market, K...
Knowland Showcases Business Milestones and Latest Innovations for Enabling Revenue Growth in Hospitality
KNOWLAND | December 13, 2023
Thousands of customers use the Knowland Platform to conduct more than 2.3 million account-based selling interactions per year ARLINGTON, Va. — Dec. 13, 2023 —Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, showcased its dedication to helping customers increase revenue, expand market share, and adapt to shifting dynamics through innovative enhancements in services and data optimization in 2023. As the company heads into its 20th year, Knowland’s holistic account-based selling platform helps customers go beyond meetings and events sales. Using data intelligence to sell ac...
Decoding the Modern Guest Journey: Here’s How Hoteliers Can Stay Competitive
Joe Vargas | December 12, 2023
By Joe Vargas When booking hotels, guest journeys look very different now than they did just a few years ago. Mobile-centric consumers and ever-evolving expectations for more options transform linear touchpoints into more dynamic experiences. Guest values and social influence also play a greater role, with social media outpacing agents, publications, and entertainment as the main source of travel inspiration. Hotels still relying on outdated solutions and infrastructure designed for linear journeys of the past don’t just risk losing satisfaction and loyalty. They also miss out on accessing key guest insights—information that will he...
Crafting a Distinctive Identity: The Role of Branding Within the Travel and Hospitality Technology Industry
Alan Young | December 12, 2023
By Alan Young Branding plays a crucial role in niche verticals by helping businesses establish a strong and distinct identity within their specific market segment. According to a study conducted by Forbes, 82% of consumers are more likely to trust a brand that is tailored to their specific needs and interests. This highlights the importance of creating a brand that resonates with the target audience, as it can significantly impact consumer trust and loyalty. In addition to building trust, targeted branding also has a direct impact on the bottom line. Research by McKinsey & Company reveals that companies with strong and relevant br...
Chicago Sees the Highest Group Volume in November, Knowland Reports
KNOWLAND | December 6, 2023
National Associations lead in meetings and events in four of the five top markets ARLINGTON, Va. — Dec. 6, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reports Chicago experienced the highest volume for meetings and events, together with 8.6 year-over-year percent growth. Washington, D.C., and Phoenix were also top performers, with double-digit growth at 13.5 and 10.7 percent, respectively. Overall, the volume of U.S. meetings and events increased by a modest 5.6 percent, as expected, due to the Thanksgiving holiday. This data is sourced from Knowland’s sales i...
Market Trend: Refining SEM Strategies for Full-Funnel Marketing
Carly Ferranolo | December 5, 2023
By Carly Ferranolo The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. As a result, the average booking conversion rate (CVR) on SEM jumped from 0.90% in 2021 to 1.40% in 2022, an increase of 56% YoY. That’s almost 3x the average during the height of the pandemic in 2020. Where did this increase in demand come from? The simple answer is the middle funnel. The marketing funnel refers to the journey a customer takes from ideation to execution of a purchas...
Jim Rowe to Lead Sales and Marketing for Property Systems Across Jonas Hospitality Brands
Jonas Hospitality | December 5, 2023
Jonas Hospitality is excited to announce the promotion of Jim Rowe to SVP Sales & Marketing, Property Systems in a move that will bring all brands closer together under the Jonas Hospitality Brand. Jim Rowe will oversee the sales and marketing departments across brands, including Springer-Miller Systems (SMS), a leader in luxury hospitality solutions, and SpaSoft, a leading provider of spa management software in addition to Jonas Chorum, [leader in property management solutions], where he’s served as VP of Sales & Marketing for 7 years. In total, Jim has been a valued leader in the Jonas Hospitality organization for nine years. ...
Conquering New Horizons: How to Effectively Introduce Your Hotel and Travel Technology Platform to the Americas
Alan Young | November 30, 2023
By Alan Young In today's dynamic and complex environment, the task of extending your travel or hospitality services into new markets is fraught with distinct challenges. The hotel and travel industry, characterized by its close-knit community and exclusive dynamics, often poses significant barriers to new entrants. When you introduce your platform into these markets, it's not just about offering a new solution; it's about understanding and integrating into an established ecosystem. This industry's intricate network of relationships, legacy practices, and entrenched preferences can make it difficult for newcomers to gain a foothold. Succ...
Clairvoyix Announces a Room Block Email Confirmation System and Room Block Customer Service Tool for OPERA Cloud
Clairvoyix | November 29, 2023
The latest OPERA Cloud enabled solution from Clairvoyix allows properties who book rooms and events without meeting space the ability to offer comprehensive email confirmations without the need for a sales and catering system. LAS VEGAS, NV (November 29, 2023) – Continuing their strategic objective of leveraging the Oracle Hospitality Integration Platform (OHIP), Clairvoyix has addressed a significant problem for OPERA Cloud properties that do not have traditional meeting space, yet they book room “blocks” and associated events, dining, entertainment, and other activities. Presenting this aggregated block information on a reservatio...
Knowland Announces Certification Program to Advance Sales Proficiency and Increase Hotel ROI
Knowland | November 29, 2023
Certification demonstrates achievement in Knowland’s standard of excellence for delivering results through data-driven pipeline generation best practices ARLINGTON, Va. — Nov. 29, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced today the Knowland Certification Program. The program includes three certification credentials to help hotel sales professionals level up their skill sets, elevate their professional profile, and demonstrate proficiency with management. Knowland users can enroll in the certification course at https://academy.knowland.com. As ...
Deck the Halls and Spread the Cheer: Hoteliers, Your Christmas Tree Could Win $1,500 for Charity
Lodging Interactive | November 27, 2023
The holiday season is a time for giving, and this year, the Lodging Interactive and CoMMingle team is making it even more rewarding for hoteliers. They're hosting their 2nd Annual Hotel Christmas Tree Contest, where your hotel can win $1,500 for local charities! The holiday season is a time for giving, and this year, the Lodging Interactive and CoMMingle team is making it even more rewarding for hoteliers. They're hosting their 2nd Annual Hotel Christmas Tree Contest, where your hotel can win $1,500 for local charities! Show Us Your Festive Flair Follow the steps below and unveil your hotel's Christmas tree – the more creative, the bette...
Sojern Reveals First of Its Kind ‘State of Destination Marketing 2024 Report’
Sojern | November 20, 2023
SAN FRANCISCO – 20 November, 2023 – Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the “State of Destination Marketing” report for destination marketing organizations (DMOs). This first-of-its-kind report, produced through a partnership between Sojern and Digital Tourism Think Tank (DTTT), and supported by Brand USA, Destination Canada and the European Travel Commission, sheds light on the latest industry trends and challenges. Based on insights from nearly 300 DMOs, government departments and affiliated tourism entities worldwide, it explores effective marketing strategies for...
2024 Hotel Group, Events, and Meetings Trends & Stats That Every Hotelier Should Know
Mike Pavicich | November 15, 2023
By Mike Pavicich | Director, Global Sales | SalesAndCatering.com As the calendar pages turn, we bid farewell to 2023, a year that saw our steady stride back to normalcy within the hospitality sector. But as we look to 2024, we're not just walking; we're poised to leap into an era marked by the potential for unparalleled growth. The once turbulent waters of the hospitality industry have calmed, and now it's time for hotel brands to chart a course for uncharted territories of opportunity. The spotlight shines on the group sales and meetings sector, which is anticipated to accelerate in the coming year. In the world of hospitality, group...
How To Get Your Digital Guest Directory Fit for the Festive Season
Zhandra Gomez | November 8, 2023
By Zhandra Gomez A hotel’s guest directory is often regarded by guests as a valuable reference tool. Containing all the information they might need during the course of their stay – from hotel facilities and local attractions, through to F&B menus, local transport links, special promotions and links to booking systems, to name just a few. For hoteliers however, it is a valuable avenue towards those all-important, revenue driving, upsell opportunities. Upsell opportunities which can be maximised by showcasing the extent of the services and amenities available whilst at the same time enhancing the guest experience. Increasingly ho...
Nashville Hits 31.5 Percent Meeting and Event Growth in October, According to Knowland
Knowland | November 8, 2023
October event volume increased 12.8 percent compared with last year ARLINGTON, Va. — Nov. 8, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reports Nashville experienced strong growth for meetings and events since last year at 31.5 percent. Las Vegas came in second with 20.3 percent year-over-year growth. Overall, U.S. industry growth of meetings and events increased by 12.8 percent. This data is sourced from Knowland’s sales intelligence platform designed to help hoteliers build and protect a hotel’s revenue base. Nashville was the hot spot for conventio...
Doug Kennedy Announces Next Topic in His Webcast Training Series: Reservations and Group/Event Sales – Use Storytelling Selling
Doug Kennedy | November 6, 2023
Complimentary Registration Sponsored By Travel Outlook, Better Talent, and Track Hospitality Software Kennedy Training Network Inc. (KTN) announced today the topic for Doug Kennedy’s next training webcast: Use Storytelling Selling – Narrate The Pictures They Already Viewed Online scheduled for Monday, November 13, from Noon – 12:40pm EDT. REGISTER HERE “Years ago, all that guests had to research options were a few pictures displayed on a fuzzy, low-resolution monitor. Now, prior to calling or emailing about booking an event or important stay, those who inquire have already seen extensive photo galleries and probably a...
Onyx CenterSource Announces GroupPay Product Integration and Partnership With Cvent, To Launch in Late 2023
Onyx CenterSource | November 2, 2023
DALLAS (Nov. 2, 2023) — Onyx CenterSource, a leading global provider of B2B payments and business intelligence to the hospitality industry, has announced a new integration between its GroupPay payment platform and Cvent, an industry-leading meetings, events and hospitality technology provider. In addition, Onyx announced a Cvent partnership, which will create added value for mutual customers by delivering automation, visibility and standardization of meeting and event commission management through GroupPay. "This integration with GroupPay will provide Cvent customers with a seamless, single pathway, from a request for proposal to receivi...
Quick Wins to Increase Holiday Bookings on Your Hotel Website
Luke Markesky | November 1, 2023
By Luke Markesky While holiday sales have surged in popularity over the past decade, most hotels still need to set up separate campaigns for selling rooms, event tickets, and other ancillary spend throughout the holiday season. Of course, from discounted rates to special inclusions, there are many ways that hoteliers can tempt potential guests and encourage them to book a stay. That said, there are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes. Keep reading to learn about our most effective quick wins to make the most of your holiday campaigns. 1. Generate buzz Th...
Knowland’s Market Segmentation Analysis Feature Now Available for Property-Level Hotel Sales Teams
KNOWLAND | October 25, 2023
Add-on feature helps sales teams better understand specific market segment performance, plan account strategies, and gain insight into competitive activities ARLINGTON, Va. — Oct. 25, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced an add-on feature explicitly designed to help on-property sales teams better understand and target the right group segments booking in their market. Sales teams are often challenged to understand what groups have met in their competitive set. Knowland’s Market Segmentation feature delivers detailed insight into group busi...
Understanding Google’s Guidelines Regarding Spammy and Misleading Practices
Lodging Interactive | October 23, 2023
Google Announces Completion of October 2023 Spam Update Google confirmed the completion of its Spam Update rollout on October 20, following the initial announcement made on October 4. On October 20, Google successfully concluded the rollout of its October 2023 Spam Update, aimed at combating thin and deceptive content on the web. The October 2023 Spam Update specifically targets thin, duplicated, misleading, or overly promotional content. It's a call to action for publishers to revisit their websites and ensure they align with Google's updated spam prevention measures to continue ranking well in search results. Google Announces Comple...
Hospitality Group and Business Performance Index by Knowland and Amadeus Shows Tampa, Las Vegas, and San Diego Leading U.S. Group Revenue Recovery in
Knowland | October 18, 2023
Group business maintains its upward trajectory, with the Q3 Group Performance Index now at 103 percent, demonstrating a sustained recovery compared to the same period in 2019 ARLINGTON, Va. — Oct. 18, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, and Amadeus, a global leader in hospitality technology, today present the metrics from the companies’ Hospitality Group and Business Performance Index. The third quarter of this year shows the top 25 U.S. markets have recovered 99.1 percent for group business compared to the same time in 2019. Group bookings are calcu...
Cendyn Takes Home Two Top Awards at the World Travel Tech Awards 2023
Cendyn | October 16, 2023
Cendyn named the World’s Best Data Driven Marketing Agency & World’s Best Hotel CRM Solutions Provider for 2023 16 October 2023 – London, United Kingdom – Cendyn, continuing its position as a catalyst for digital transformation in the hospitality industry, has been awarded two top prizes at the 3rd Annual World Travel Tech Awards 2023: World’s Best Data Driven Marketing Agency and World’s Best Hotel CRM Solutions Provider. The awards were officially presented at the World Travel Tech Awards Gala Ceremony 2023, which took place on October 15, 2023 at Atlantis The Royal, Dubai. “We are honored to be recognized again by the ...
Lodging Interactive Launches Affordable Data-Driven Hotel Websites: Empowering Every Hotelier
Lodging Interactive | October 16, 2023
A new, modern, and fully responsive hotel website starts at just $2,500 for website development and a monthly fee of just $399. PARSIPPANY, NJ - Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, is excited to announce the launch of its affordable subscription-based website design and marketing services platform. “Today, hotel websites continue to be dynamic and have become interactive platforms shaping guests' first impressions and driving bookings,” said DJ Vallauri, Founder & CEO of Lodging Interactive. ...
GCommerce Welcomes 8th Forbes 5-Star Property to Its Portfolio
GCommerce | October 11, 2023
Park City, UT, October 11th, 2023 - GCommerce Solutions, a leading hospitality marketing agency, has added its 8th Forbes 5-star property to its portfolio. GCommerce specializes in luxury hotels and resorts. With a focus on driving direct bookings and revenue growth, GCommerce offers customized digital marketing solutions that elevate a property’s story to the right audience, nurture that audience to capture the booking, and cultivate the long-term relationship between the guest and the property. The company’s newest Forbes 5-star client is located on a luxurious private island in French Polynesia. The property is a world-renow...
