Louisville, Kentucky Nearly Doubles Year-Over-Year Event Volume, Hits 94.9 Percent Growth in July
Knowland | August 21, 2024
Sales & Marketing
How Hotel Salespeople at Parks Hospitality Group Use Video Email to Close More Deals and Build Stronger Connections
Doug Kennedy | April 11, 2023
By Doug Kennedy As frequent readers of my monthly training articles know, I have been a huge advocate of using a “tech for touch” approach for many years. In training articles, webcasts, and in my on-site hotel sales training workshops, I have provided suggestions for using video email apps to put the “people parts” back into hotel sales. Whereas most sales conversations these days happen in email and in-app message exchanges, personalized video emails allow salespeople to stand out. Sadly, although everyone gets excited about when I first share this concept, too many fail to incorporate it as a regular sales habit. Fortunately,...
CoMMingle360 Transforms Customer Engagement and Drives New Business for Hotels
Lodging Interactive | April 10, 2023
Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, announced the launch of CoMMingle360. CoMMingle360 is a fully managed omnichannel lead generation marketing service that leverages social media platforms, text messaging, email marketing, and instant content delivery resulting in new business opportunities for hotel sales teams. “The post-pandemic era has brought about significant changes in consumer behavior, especially when it comes to shopping for travel experiences and communicating with travel suppliers. Mobi...
Knowland Reports Washington D.C. as Top Market for Events in March With National Associations as the Leading Group Segment
Knowland | April 5, 2023
Data reveals nearly 80 percent year-over-year growth in U.S. meetings and events ARLINGTON, Va. — April 5, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced today that the Washington, DC-MD-VA market led the U.S. meetings and events industry by volume for March. Second place again went to Chicago, with Los Angeles-Long Beach in third. The leading industry driver for meetings was National Associations across four of the top five markets. This data is a subset of Knowland’s sales pipeline generation platform designed to help hoteliers build and protect ...
Maestro PMS Adds Tripleseat to Its Roster of 800+ Partner Integrations, Gives Clients New Option to Seamlessly Manage Group Bookings & Events
Maestro | April 4, 2023
Hotels, resorts, and conference centers can now push/pull room availability, rates, and pick-up revenue from the popular Tripleseat sales-and-catering platform into the leading Maestro property-management system, ensuring clean data in real time and better guest room control MARKHAM, ONTARIO, April 4, 2023 — The meetings and events industry is experiencing an unprecedented recovery, and all signs point to a busy 2023, according to the American Express 2023 Global Meetings and Events Forecast. To ensure frictionless execution of group bookings from reservations to checkout, Maestro PMS has formed an integration partnership with web-based ...
Miraggio Thermal Resort Selects Cendyn’s New Integrated Sales and Marketing Platform
Cendyn | April 4, 2023
The Greece-based luxury resort, has selected Cendyn’s powerful eInsight™ CRM and the new eInsight™ Sales solution to generate demand, build pipeline, enhance guest satisfaction and drive loyalty April 4th, 2023 – London, UK – Cendyn, a catalyst for digital transformation in the hospitality industry, is excited to announce that Miraggio Thermal Resort has selected Cendyn to power their B2C and B2B CRM with the company’s award-winning eInsight™ CRM and the new eInsight™ Sales – the only fully integrated and automated B2B & B2C solution in hospitality. With Cendyn’s complete CRM platform, Miraggio Thermal Resort ...
National Survey Reveals 60% of U.S. TikTok Users Have Become Interested in Visiting a New Travel Destination After Seeing it on TikTok
MGH | April 3, 2023
BALTIMORE, April 3, 2023 -- MGH, a full-service marketing communications agency that specializes in tourism marketing and more, today released the results of a recent national survey of U.S. TikTok users that explores how the social media platform drives tourism discovery and action. The survey shows that TikTok — with its recently announced 150 million users in the U.S. — has a major impact on the travel and tourism industry, as 60% of surveyed TikTok users have become interested in visiting a new destination (city, beach, park, etc.) after seeing a TikTok video about it. The survey demonstrates that TikTok isn't just driving...
How to Attract Remote Workers to Your Hotel
Expedia Group Media Solutions | March 30, 2023
The way we work has drastically changed in the wake of the pandemic, which isn’t unlike the changes we’ve seen in travel. Despite some companies rolling out return-to-office initiatives, remote and hybrid work arrangements continue to play a large role in travel. In our research, we found that over one-third of business travelers are entirely remote, and approximately 85% of business travelers work partially remote as part of a hybrid work model. During the pandemic, remote work meant holding conference calls in our kitchens and blurring our home backgrounds to create a sense of separation between work and home. Now, with travel ba...
Clairvoyix and For-Sight: Partnering to Provide Best-in-Class Cloud-Based Hospitality Marketing Solutions
Clairvoyix | March 29, 2023
Expanding Geographic Coverage and Driving Revenue for Hospitality Businesses, Offering Enhanced Capabilities and Global Reach for the Hospitality Industry LAS VEGAS, NEVADA and EDINBURGH, SCOTLAND (March 29, 2023) – Clairvoyix and For-Sight have announced a strategic partnership to provide their expanding customer base with cloud-based hospitality specific sales and marketing automation solutions, including customer support in all major markets worldwide. The partnership will bring together the strengths of both companies to offer a wider range of innovative solutions and support services to the hospitality industry. The partnership w...
Hottest Meeting Trends for 2023 From Hotel Sales and Catering Leaders
Aimbridge Hospitality | March 29, 2023
In anticipation of Global Meetings Industry Day, Aimbridge Hospitality and Knowland survey U.S. sales and catering teams to identify how meetings are heating up the customer experience and changing hospitality operations PLANO, Texas and ARLINGTON, Va. — March 29, 2023 — Aimbridge Hospitality, a leading global hospitality company, and Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today announced a collaboration resulting in a report that reveals unique insights into the significant changes and influences taking place in sales and catering. A survey of Aimbridge U.S. sale...
Film Tourism As an Effective Destination Marketing Tool
Mandeep S. Lamba | March 28, 2023
By Mandeep S. Lamba, Dipti Mohan, Dhwani Gupta How wonderful it is when a film shows a city in all its glory! Sometimes when you see a place in a movie, you start wishing you were there exploring it. They have always been a great source of travel inspiration and have often helped increase tourism demand for the location, which benefits the hotels in the region. The global film tourism industry is expected to grow at a CAGR of 6.8% during 2022-32. A study found that the impact of films on tourism can be massive, increasing it by an average of 31%. It can go as high as 300% in some locations! For instance, all filming locations of th...
Clairvoyix and Visual Matrix Partner to Bring World Class CRM to Visual Matrix’ PMS Clients
Clairvoyix | March 28, 2023
Leading hotel marketing automation system provider integrates with advanced hospitality technology provider to drive incremental revenue to their joint client properties. LAS VEGAS, NV (March 28, 2023) – Clairvoyix was grappling with pent-up demand for their sales and marketing automation solutions from numerous properties that were benefiting from the Visual Matrix cloud-based PMS Software. Clairvoyix and Visual Matrix knew that a fully integrated solution would be the most secure and effective method to bring valuable guest data into the Clairvoyix marketing database. After a successful pilot at a group of Visual Matrix Branson, MO...
Review-Gating Will Get Your Hotel Banned From Google
Lodging Interactive | March 27, 2023
While it may be a tempting tactic to gain more positive reviews to help drive new reservations, review-gating is increasingly becoming a risky proposition for hotel operators. If you’re not familiar with what “review-gating” is, let’s start with a clear definition anyone can understand. Hotel guest review gating is when a hotel tries to control the reviews they receive by first asking guests about their experience and then only encouraging those with positive feedback to post their reviews online. This way, the hotel can improve its online reputation by showcasing more positive reviews and limiting negative ones, making it seem lik...
HRI Hospitality Leverages Knowland’s Portfolio Capture to Gain a Unified View of Meetings and Events Performance Across Its Portfolio
Knowland | March 23, 2023
Industry’s first meetings and events solution for management companies and ownership groups ARLINGTON, Va. — March 23, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today announced that HRI Hospitality (HRIH), a fully integrated owner, operator, and developer of premium branded hotels in top national markets, has adopted Knowland’s Portfolio Capture, following a successful testing period. The product is a complement to the Knowland platform and was designed to provide a comprehensive, unified view of meetings and events business performance across an entir...
Cendyn Adds New CRM Analytics Reporting Feature to Award-Winning eInsight™ CRM
Cendyn | March 21, 2023
The new game-changing visual reporting for eInsight CRM is powered by Microsoft Power BI March 21st, 2023 – Boca Raton, FL – Cendyn, a catalyst for digital transformation in the hospitality industry, is thrilled to announce the launch of CRM Analytics, a new reporting feature for Cendyn’s eInsight CRM. This innovative enhancement is designed to drive effective and impactful decision making for hoteliers at scale. With the addition of CRM Analytics, eInsight CRM has simplified the process of transforming hotel organizations’ marketing data into actionable insights to help drive revenue, engagement, and direc...
Wyndham Teams with Groups360 for Instant Multi-Room Booking Solution
Groups360 | March 16, 2023
Tool will give group and event planners, as well as those managing infrastructure, logistics and corporate accounts, access to real-time rates, availability, and instant online bookings—a first for the economy segment PARSIPPANY, N.J., March 16, 2023 -- Wyndham Hotels & Resorts, the world's largest hotel franchisor with approximately 9,100 hotels spanning more than 95 countries, today announced a new agreement with Groups360 to bring instant online multi-room bookings to Wyndham hotels in 2023. Powered by GroupSync™, the hospitality industry's leading direct booking solution, Wyndham hotels will have the oppor...
Here Are the 5 Big Things That Keep Hotel Sales Managers Up at Night
Daniel Melnyk | March 15, 2023
By Daniel Melnyk Being part of a hotel sales team is a challenging job. Quite frankly, being a hospitality professional – regardless of your scope – is no easy job. The hospitality industry is an ever-shifting, ever-demanding industry that twists and bends according to the whim of travelers, which, as you might have guessed, can be hard to satisfy. But as challenging as it may be, the hospitality landscape offers countless opportunities for personal and professional reward; there is something to be said about working within a landscape so firmly rooted in great service, tradition, and human connection and exploration. I have spent m...
A Time for Hotel Growth: Interview With Ryan Hamilton, CEO/Co-Founder of SalesAndCatering.com
SalesAndCatering.com | March 8, 2023
By Alan Young There is no denying that 2021 and 2022 were challenging years for the hospitality industry. While hotels remained shuttered and planes remained uncharacteristically desolate amid the COVID-19 pandemic, hoteliers and hospitality technology vendors contemplated the same question – what would the post-pandemic landscape look like, and when would it (finally) come into view? The long-awaited period of industry revival is now undeniably upon us, and hospitality brands have surged back to life as travelers worldwide look to make up for lost time. In many ways, though, the pandemic served as an opportunity for recalibration acr...
Cendyn Launches eInsight Sales, the First Fully Integrated Sales & Marketing CRM Platform for Hospitality
Cendyn | March 7, 2023
Together, Cendyn’s eInsight™ Sales and eInsight™ CRM create a single and revolutionary platform for sales and marketing teams that intertwines generating demand, building pipeline, enhancing guest satisfaction, and driving loyalty. March 7th, 2023 – Boca Raton, FL – Cendyn, a catalyst for digital transformation in the hospitality industry, is excited to announce the launch of eInsight Sales, a new B2B sales automation solution available as a hospitality-centric add-on to Cendyn’s industry-leading eInsight CRM platform. Driven by the same PMS data that powers eInsight CRM, eInsight Sales enables hoteliers ...
Sojern Recognized for Excellence in Digital Marketing by Hotel Tech Report
Sojern | March 2, 2023
We’re excited to announce that Sojern has ranked amongst the top Digital Marketing Agencies globally in the 2023 HotelTechAwards. The HotelTechAwards are produced by Hotel Tech Report, the leading authority on hotel software and digital transformation in the hotel industry. The HotelTechAwards rank the world’s best hotel software companies and products based on authentic, timely reviews from real users. With over 2,412 software companies on Hotel Tech Report, Sojern is honored to be recognized in the competitive Digital Marketing Agencies category for 2023. “This recognition from Hotel Tech Report validates the work we’re doing ...
What Hotels Should Know About Apple Business Connect
Cendyn | March 2, 2023
Picture this, you’re looking for a restaurant close to where you are. You pull out your iPhone and start looking at Apple Maps to find a spot that has what you’re looking for. You see a restaurant that has a great description, pictures of mouth-watering food, and it’s only a few blocks away. You click on a tile to call the restaurant to make sure there’s availability, you book a table, and head on over. Now, imagine potential guests having this same capability for your hotel. Apple recently launched Apple Business Connect which gives businesses, and in this case hotels, the opportunity to make both their hotel and hotel ame...
Knowland Expands Presence in the Middle East
Knowland | February 28, 2023
Rapid regional growth and demand from major global chains spur expansion of leading business intelligence provider into Doha, Qatar ARLINGTON, Va. — Feb. 28, 2023 — Today, Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced its expansion in the Middle East to include Doha, the capital of Qatar. Knowland’s extension into the Middle East will continue throughout 2023 to accommodate the demand and competition facing new hoteliers. The Middle East is one of the fastest-growing hospitality markets in the world. This has created several challenges including steep compe...
Quarterly Traveler Insights Report: New Year, New Outlook
Jennifer Andre | February 24, 2023
By Jennifer Andre Each quarter, we share traveler insights based on Expedia Group first-party data and research to better understand traveler behavior to help our marketing partners reach and convert travelers. In the last report covering Q3 2022, we saw reassuring signs of enduring enthusiasm for travel despite growing economic headwinds, pointing to the resiliency of the travel industry. As we begin 2023, we’re taking a closer look at how insights from the last quarter of 2022 may inform traveler behaviors in the year ahead. In Q4 2022, we saw an increase in search volume globally, signaling strong demand and sustained interest fro...
HSMAI Adrian Awards Celebrates the Next Great Chapter
HSMAI | February 24, 2023
The Hospitality Sales & Marketing Association International (HSMAI) celebrated the best in hospitality advertising, digital, PR/communications, and integrated campaigns at the Adrian Awards Celebration on Thursday, February 23, at The JW Marriott L.A. LIVE in Los Angeles, California. Taking place on the West Coast for the very first time, the Adrian Awards celebrated the most creative and successful campaigns in travel marketing and the people behind the work with more than 400 industry and agency executives on hand. “Tonight we recognize the best of the best of our industry’s creative and innovative digital, advertising, and publi...
Hotels That Go Above and Beyond Will Keep Guests Talking, Spending and Loyal
Ryan Hamilton | February 21, 2023
By Ryan Hamilton Transforming ordinary transactions into extraordinary experiences gives guests memorable stories worth sharing and keeps them coming back for more In the best-selling book ‘Unreasonable Hospitality: The Remarkable Power of Giving People More than they Expect, author Will Guidara proposes a simple but impactful sentiment – the magic of great service can (and should) be brought to life in any transaction. A restaurateur himself Guidara took the helm of Eleven Madison Park at the age of 26. Under his guidance, EMP skyrocketed up the ranks from a struggling two-star brasserie to the #1 spot on the famed World’s 50 Bes...
