2016 digital marketing budget planning
Paramount Lodging Advisors Successfully Closes a Five-Hotel Portfolio Sale in Texas
Paramount Lodging Advisors | August 16, 2021
Paramount Lodging Advisors (PLA) has successfully executed the sale of a TownePlace Suites and four Fairfield Inn & Suites(s) located throughout the Houston MSA and Victoria, TX. The PLA team representing the seller included Texas-based Managing Director Kami Burnette and Associate Mason McDavid, as well as Senior Managing Directors Bennett Webster and Brent Clemens. The five assets totaled ~360 rooms and were sold to individual buyers. “In spite of the continuing COVID-related impairments, market fundamentals are improving and the midscale buyer segment is aggressively pursuing acquisitions with the assistance of SBA financing ...
Notes from HeBS Digital’s Webinar: Smart Hotelier’s Guide to 2016 Digital Marketing Budget Planning
the Author and HeBS Digital | September 10, 2015
By Jennifer Alberts HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm hosted a webinar reviewing the 10th annual 'Smart Hotelier's Guide to 2016 Digital Marketing Budget Planning' whitepaper, bringing the article to life. The webinar focused on key influences shaping digital marketing strategies for 2016. From important factors affecting the hospitality industry as a whole, to how much to spend on digital marketing and each core initiative, to case studies and information about budgeting recommendations, the webinar gave hoteliers the insights and tools ne...
