2016 hotel digital marketing budget planning
2016 Checklist to Maximize Engagement and Revenues from Social Media
the Authors and HeBS Digital | November 24, 2015
By Victoria Hsia Social media and travel go hand-in-hand. Sixty-five percent of adults now use social networking sites (Pew Research Center) and a growing portion of these users are utilizing social media before, during, and after traveling. As traffic and activity on these platforms continue to grow, hoteliers have even more opportunities to reach their customer segments and generate revenue. The possibilities for hoteliers in the social media space are more exciting and accessible than ever before. From emerging social media platforms to robust ad targeting capabilities, the options are constantly expanding and evolving. Are you prepa...
2016 Checklist to Maximize Revenues from Content Marketing + SEO
the Authors and HeBS Digital | November 2, 2015
By Asher Fusco & Megan Harr Change is the only certainty in the world of search engine optimization. To succeed in the ever-evolving SEO landscape, hoteliers should adopt a proactive approach to content creation, marketing and optimization. SEO continues to play a critical role in hotel digital marketing success, with at least 30% to 35% of hotel website revenue generated as a direct result of organic search engine referrals to the hotel website. Every year, Google's algorithm changes more than 500 times. This past year was no different, with Google throwing a major curveball to mobile sites with the Mobile-Friendly Algorithm Update...
