HeBS Digital & Google Discuss How Hoteliers Can Use Smart Data Marketing to Drive Direct Bookings and Lower Distribution Costs

HeBS Digital | October 26, 2016

Last week, hoteliers arrived at Google's NYC headquarters for "The 2016 Travelers Mindset Conference: Using Smart Data Marketing to Drive Direct Bookings and Lower Distribution Costs." Speakers from HeBS Digital & Google discussed the various ways hoteliers can use data to build a digital marketing plan that reaches the right people, at the right time, on the right device to win the booking. Integrating Smart Data Marketing into the hoteliers' strategy is so important because it helps close the 360-degree customer engagement, retention and acquisition cycle. While retaining past guests, frequent guests, and loyalty members is impera...