2016 trends report
IHG’s 2016 Trends Report Challenges Brands to Create Meaningful Membership in the “The Age of I”
January 19, 2016
Davos, Tuesday 19th January 2016: InterContinental Hotels Group (IHG®) today launches its 2016 Trends Report: Meaningful Membership: Transforming Membership in The Age of I, at the World Economic Forum (WEF) in Davos, Switzerland. The report challenges brands to engage with consumers in a way that builds Membership Communities, a powerful asset for brands in today's dynamic consumer landscape. Fuelled by the growth of social media channels, there is increasing demand from consumers to belong to a like-minded community, sharing opinions and insight as they connect around their experience of a brand. In doing so they also want to main...
Andrew Freeman & Co. 2016 Trends Report: The Year of Multiple Personalities
Andrew Freeman & Co. | November 6, 2015
"Can Crazy Be Good? The Answer Is Yes!" San Francisco, CA (November 6, 2015) – Andrew Freeman & Co. (AF&Co.) celebrates their 10th Anniversary as one of the country's leading boutique hospitality and restaurant consulting firms, the team is thrilled to release this year's trends report, The Year of Multiple Personalities – a preview of the hottest trends and predictions that will be shaping the restaurant and hotel industries in 2016. This comprehensive annual report identifies key influences in hospitality marketing, hotel, food and beverage for the coming year. In 2016, chefs, restaurateurs and hoteliers will hav...
