IHG® Challenges Brands to Address the Needs of the Uncompromising Customer in the ‘Age of I’

IHG | January 16, 2017

Davos, Monday 16th January 2017: Intercontinental Hotels Group (IHG®) today launches its 2017 Trends Report - The Uncompromising Customer: Addressing the Paradoxes of the 'Age of I' - at the World Economic Forum (WEF) in Davos, Switzerland. The report highlights the uncompromising nature of today's customer who increasingly expects brands to deliver experiences that satisfy contradictory needs. IHG's research identifies four paradoxes that are driving the decisions customers make in a landscape constantly changing through advances in technology. In this environment, customers do not want either/or solutions: they want the best of bo...