Red Roof® Launches New Hometowne Studios Prototype

Red Roof | August 4, 2021

“Welcome to the Future of Franchising:” The industry’s most cost-efficient, design-forward economy extended stay concept is unveiled at AAHOACON 2021   Columbus, OH - August 4, 2021 - Red Roof®, the leader in economy lodging, unveiled a new prototype for its groundbreaking HomeTowne Studios by Red Roof brand at the 2021 AAHOACON conference of hotel franchisees. The new HomeTowne Studios (HTS) prototype was shaped by input from hotel owners, longtime franchisees, and valued guests. It features modern room design aesthetics, a cost-effective development footprint, and a layout that sets new standards for improved operational effi...