Beijing Hotel Performance Expectations as Lunar New Year and Olympics Intersect With the Pandemic

STR | January 27, 2022

Overlap between the Lunar New Year, 2022 Winter Olympic Games and the ongoing pandemic will create a conflicting mix of demand drivers for hoteliers in Beijing. With New Year celebrations typically driving travelers out of major metros, the Olympic Games pushing demand into the event center, and China’s zero-tolerance COVID-19 precautions overlaying both major events, February will be a month to remember for the Chinese capital.   Lunar New Year Even pre-pandemic, Lunar New Year was not a major demand driver for Beijing as business travel typically falls substantially in the two weeks leading up to the weeklong holiday. Some l...