5 Perks of Using Search Keywords in Display Advertising Targeting

GCommerce | August 10, 2017

Abby Rosenberger | GCommerce Solutions | Senior Marketing Strategist While advertising efforts at many companies are siloed within the different departments, the search and marketing specialists at GCommerce have been working at a more cohesive, full-funneled marketing approach. In an effort to have our search and display campaigns work more symbiotically, we've been utilizing search terms in our display prospecting campaigns. While bidding on paid search terms can be quite costly, our display platform allows for the ability to target up to 10,000 keywords to include or exclude for a lower average CPM than paid search efforts. While the...