abdulrahman jogbojogbo
Chatbots in the Hospitality Industry
Abdulrahman Jogbojogbo | July 24, 2017
by Abdulrahman Jogbojogbo The premise of a chatbot is simple - automate communication and act as a window to access a service. In the hospitality industry, one which is built around making the customer alpha, communication and information transactions must be smart, swift, insightful and analysable. Chatbots are hence the perfect tool for this type of communication and service provision. They live in messaging apps where today's internet user spends a significant portion of his time, they are also cheap in the long run and can provide deep insights into customer preferences that can greatly improve offerings for the the customer, the al...
Failed Projections in the Last 5 Years of the Hospitality Industry
By Abdulrahman Jogbojogbo | July 10, 2017
By Abdulrahman Jogbojogbo Every new year, as sure as balloons and fireworks in the sky, there are articles predicting the state of travel and hospitality for the 12 months that follow. Most of these predictions are logical, based on hard data and momentum from trends in the previous year. A few of these projections however die on paper, ink spilt in vain, victims of changes in consumer expectations and rapid swings in technology directions. Hotels.ng takes a look at some of the failed projections, projections that either didn't live up to the hype, or that took more than the predicted one year to catch on in the hospitality industry. Sp...
VR in Travel and Hospitality: Is It a Fad?
Abdulrahman Jogbojogbo | June 21, 2017
By Abdulrahman Jogbojogbo The narration is familiar - a new shiny breakthrough in tech is announced, inks spill in its honour, and criticism and opinion pieces fly around. Early adopters rush in to lay their hands on it, and in a few months, the circus is dead; inks are scribbling new praises, tech podcasts are singing new songs. With this piece, Hotels.ng attempts to analyse the virtual reality (VR) technology, its value to the hospitality industry, and also assess the chances of it being anything more than a bogus apparatus you strap to your head. Will VR be relevant in hospitality decades from now, or is it just a shiny fad? Since th...
Voice Search and Its Impact on the Hospitality Industry
Abdulrahman Jogbojogbo | June 14, 2017
By Abdulrahman Jogbojogbo In years past, there was a dominant form of agricultural practice – sharecropping. A landlord would rent out his land, and farmers would rent it and pay in harvested crops. There was usually no other way for the farmer to get land, so the landlord was king! Today, decades later, the king and farmer are still tied in a forced romance, only today, we call the king Google, and the farmers – brands in the hospitality sector. Save for a few like AirBnB that have managed to create a very strong brand name, most of the players in hospitality rely on search for most of their traffic. Users are more likely t...
