The Holy Grail of Hotel and Travel Distribution: A Single Source Technology for Both Inventory and Bookings

Aaron Shepherd | October 12, 2022

By Aaron Shepherd,  CEO and Co-Founder of APS (Above Property Services) The legend of the Holy Grail has inspired and mystified people for centuries. And who can forget the hilarious scene in Monty Python and the Holy Grail, where God appears in the clouds — and commands Arthur and his knights to seek the Holy Grail.  This concept also applies to business as companies search for solutions with extraordinary powers.   The quest for hotel and travel companies is navigating the vast landscape of what tools and systems to use, understanding what delivers on their needs, and implementing them effectively to ensure the most return on th...