academic tourism
Why Universities Are Bringing Hotels on Campus
October 29, 2019
Universities are regularly pulling in visitors for big games, graduations and symposiums. Then there’s the steady flow of prospective students that come to tour, and families that need a place to stay when visiting their children. Often, there’s a shortage of accommodation nearby. So, to help fill the gap, universities have started building their own hotels. “Given their size and the academic and athletic events generated by many institutions, there are real opportunities for colleges and universities to build hotels on campus,” says Matthew Do, Senior Vice President at JLL. “We’re finding this approach can make a lot of...