accelerated mobile page
Hotel Increases Conversion Rate by 68% and Booked Revenue by 52% After Launching Accelerated Mobile Pages (AMP) Website
Milestone | March 8, 2017
Milestone's Work with AMP is Featured in Google Case Study. March 8, 2017, Santa Clara, CA – There is no doubt that lightning fast load speeds of mobile website pages are critical to revenue, considering 53% of consumers will leave a mobile site that takes more than 3 seconds to load. Seeing that load speeds for mobile were only going to become more important, Milestone worked with Millwood Inn and Suites in California to implement Accelerated Mobile Pages (AMP) on five of their most important mobile website pages. AMP websites convert more by loading significantly faster, thus reducing bounce rates and abandonments and increasing...
4 Key Strategies to Shift Bookings from OTA to Direct – Part 2
Milestone | February 21, 2017
In part 1, we shared with you two digital marketing strategies that you can implement immediately that will drive higher direct revenue and shift market share from OTAs and other third parties. Here are two more effective strategies that are most successful in driving direct business: 1. Omni-channel marketing must evolve with the customer journey to stay ahead of OTAs Mobile phones have significantly altered the customer journey to multiple devices and multiple channels. It has become critical for a hotel to be present across all devices and all channels. OTAs do a fantastic job of ensuring their presence across devices, the web, socia...
4 Key Strategies to Shift Bookings from OTA to Direct – Part 1
Milestone | February 16, 2017
As OTAs increasingly use aggressive marketing techniques, hoteliers are at risk of losing a significant share of their total reservations to third parties. Hoteliers often cite the digital media advertising budget strength of OTAs as the primary reason for this shift. While the advertising budget strength of OTAs is noteworthy, the truth is that a substantial portion of the OTAs market share growth has been driven by organic search traffic. Robust website technology combined with extensive research on conversion techniques drive this growth. In addition, OTAs do an excellent job of search engine marketing and email marketing. The surpri...
Google to Roll Out Accelerated Mobile Pages (AMP) to Main Search Engine Results Pages (SERPs)
Milestone | August 8, 2016
Milestone's Galexi CMS Delivers a Rich AMP Experience (Santa Clara, CA: August 8, 2016) - Is your website AMP ready? Google announced on August 3rd, 2016 that AMP pages - https://www.ampproject.org/ - are available beyond the news carousel and in main search engine results pages. AMP (Accelerated Mobile Page) is Google's new format for rendering websites and content on mobile phones for faster speeds and download times for user enhanced experience. What is AMP? Google is getting 60% of their queries from Mobile devices and the speed of websites continues to be a big concern for mobile users. AMP websites renders15% to 85% faster tha...
