Accommodation preferences
Accommodation Preferences: Where Do Travelers’ Loyalties Lie?
STR | September 9, 2022
A sense of normality has returned for much of the hospitality industry since the second quarter of 2022 began. Bookings in many leisure destinations are at their highest levels since 2019, and business travel is also making a steady return. While there has been a subsequent and clear lift in hotel demand, it is interesting to see how consumers have viewed hotels vs. alternative forms of accommodation over the last several months. In previous accommodation preference research conducted by STR, consumers showed improved sentiment toward hotels, identified the importance of flexible cancellation rates, and displayed higher tend...
Accommodation Preferences After COVID-19: Back to Normal or a New Normal?
June 10, 2022
There is mounting evidence that consumer behaviors and preferences are largely returning to “normal” as concerns regarding COVID-19 continue to subside. An increasing appetite for travel, the return of city breaks and waning importance of cancellation policies are just a few indicators highlighting tourism recovery as well as a return to pre-pandemic tendencies. Throughout the pandemic, most forms of accommodation have been disadvantaged as consumers have sought to minimize their interactions with others when restricted travel was allowed. As such, short-term rentals is one sector that has benefitted to a degree during the ...
Change in Travel Accommodation Preferences Continues
STR | December 16, 2021
Despite successful vaccination programs in many countries around the world, the continued challenges around COVID-19, like the new Omicron variant, have brought back travel restrictions and social distancing requirements across the globe. STR’s Tourism Consumer Insights team continues to keep a close eye on tourism trends as well as travel accommodation preferences because of the pandemic. In November 2021, shortly before news of Omicron had surfaced, STR undertook a new online survey using its Traveler Panel–an engaged audience of travel consumers–to examine sentiment and how it might affect industry fortunes at this uncertain time...
Tourism After Lockdown: Shifting Preferences by Accommodation Types
STR | May 5, 2021
Research late last year indicated that travelers’ accommodation preferences had been drastically impacted by the pandemic. However, there is now greater optimism for the eagerly awaited exit from the pandemic as vaccinations continue to expand and more parts of the world “reopen.” With more reason for optimism in the travel and tourism industry, we set out to examine if sentiment toward accommodation type had once again shifted. To better understand this issue and study everchanging attitudes towards travel, STR conducted a quantitative survey in February 2021 using its Traveler Panel. Accommodation winners and losers Overall,...
