Accor Announces Partnership With SHe Travel Club, the 1st Hotel Label Focused on Women’s Traveling Needs

Accor | September 7, 2022

Accor, a world-leading hospitality Group, and SHe Travel Club, the only independent hotel label designed by women for women, today announce a partnership that aims to reimagine the female travel and hospitality experience. SHe Travel Club is the first and only hotel label that leverages technology and women’s individual feedback to create a label specifically designed around meeting their expectations and requirements. Key Accor brands including Sofitel, MGallery, Novotel and Mercure will be part of a 50-hotel pilot in Europe and in the Middle East to encourage the deployment and growth of the She Label. Its ambition is to work hand in h...