Three Tips to Maximize RevPAR and Increase Guest Love Scores this Fall

Adam Glickman | November 14, 2017

By Adam Glickman What started as a Pumpkin Spice Latte favorite at Starbucks, pumpkin spice has morphed into nearly every aspect of consumer goods. The U.S. pharmacy company CVS even offers pumpkin spice cough drops. With fall in full swing, should small hospitality brands or hotels jump on the bandwagon (or should they keep as far away as possible)? Let's start here: Why does this craze even exist? It starts with this simple fact... U.S. Consumers love the arrival of fall. Consumer good consumption in the fall is more than just the pumpkin spice latte. It's the combination of back to school, fall flavors, lots of sports and Hallowe...