adam mogelonsky
Defining Blended Travel and Its TAM Through Marriott Hotel Examples
Adam and Larry Mogelonsky | October 30, 2024
By Adam and Larry Mogelonsky Every hotelier is already thinking about ways to take advantage of the growth of remote work and bleisure in the post-pandemic travel landscape. Best described now as ‘blended travel’ due to the many different types of travel it encompasses, let’s take a look at what Marriott is doing so you can learn from their example, as well as convince you a bit more about the opportunity here – the total addressable market (TAM) as they say. Whether remote work, temporary relocation, staycation or digital nomadism, with these emerging blended travel dispositions in mind, it behooves hotels to adjust their commerc...
Using PMS Data To Build ML Business Models
Adam and Larry Mogelonsky | October 23, 2024
By Adam and Larry Mogelonsky The property management system has traditionally been the hub for storing hotel guest information. In today’s age of customer data platforms and extract-transform-load processes, the PMS has become a goldmine for machine learning and artificial intelligence-driven strategies. The most prominent application of AI in this space is guest personalization. While this idea has long been at the forefront of AI discussions, it’s worth exploring further. AI enables a deeper level of personalization by democratizing the process, allowing hotels to tailor experiences based on specific guest profiles or situational cont...
A Hotel in a Hotel at the Fairmont Banff Springs
Adam and Larry Mogelonsky | October 16, 2024
For Canadians, Fairmont is not just a hotel brand but a fixture of our nation’s history. In the decades following the country’s confederation in 1867, towns that connected the Eastern hubs of Montreal, Toronto, Quebec and Ottawa with the still-budding Western ports of Vancouver and Victoria were few and far between. It fell up Canadian Pacific – the company that would eventually sell its hotel division to Fairmont Raffles Hotels International then to Accor in 2016 – to not only build a transcontinental railway but to erect a series of what we now deem iconic hotels along the route. The Fairmont Banff Springs, first opened in 1888, ...
Why Human Longevity Requires a Wellness Lifestyle Facilitated by Hotel Programs
Adam and Larry Mogelonsky | October 10, 2024
By Adam and Larry Mogelonsky As longevity researchers continue to explore the intricacies of how to ward off chronic disease, extend human life, and even reverse aging, one thing has become clear: there’s no single cure-all yet. We haven’t reached the point where a quick fix can turn back the biological clock by a decade (healthspan) or push the human lifespan beyond its current upper limit of around 125 years. While this lack of a magic solution frustrates some, it opens exciting opportunities for wellness hotels, as we’ll soon explore. Advanced treatments like induced pluripotent stem cell therapy, therapeutic peptides, targeted exe...
How an Independent Chicago Inn Built a Great Sleep Program
Adam and Larry Mogelonsky | October 2, 2024
By Adam and Larry Mogelonsky When we think of sleep tourism, our first thought may be one of elaborate, expensive, multi-night wellness retreats at some glitzy ultraluxury resort in a tropical paradise where getting a good night’s rest is all but an inevitability. Or perhaps you’re thinking of one of the new high-tech sleep chambers brimming with cameras, monitor sensors and algorithmic insights, like the 9h nine hours capsule hotels over in Japan. But setting up these programs need not be out of reach for your hotel, where this stellar example shows just how to do it right while also making it part of something far bigger. The Deer...
Serving All Segments With Dynamic Onsite Programming at the Andaz Mexico City Condesa
Adam and Larry Mogelonsky | September 25, 2024
Against the backdrop of the current boomtown that is Mexico City (CDMX), the Andaz Mexico City Condesa is one such newcomer, having just recently celebrated its first anniversary. Tucked just off the main thoroughfare of Avenida de los Insurgentes in the trendy and perfectly safe downtown neighborhood of Condesa-Roma, this hotel of 213 rooms including 20 suites represents a shining example of how dynamic, multi-space programming can drive demand from different segments and boost total revenue by increasing onsite capture per guest (TRevPAR or TRevPAG). Following our first report on this luxury property where we focused on how generating a se...
What Hoteliers Need to Know About Sleep Architecture
Adam and Larry Mogelonsky | September 18, 2024
By Adam and Larry Mogelonsky With sleep science reaching the mainstream over the past few years, numerous hotel brands have unveiled fancy new sleep programs in an arms race to win over travelers looking for accommodations that will help them get a full night’s rest while aboard. But the rise of sleep tourism needn’t be limited to only luxury hotels that have the capital to devote a gargantuan sum per key to noise-dampening materials, new air purification systems or state-of-the-art bedding systems that have built-in temperature and moisture controls. Rather, any brand can build a strategic plan for deploying affordable sleep enhancem...
Looking at the Halekulani for How to Continually Surprise Guests
Adam and Larry Mogelonsky | September 11, 2024
By Adam and Larry Mogelonsky In the realm of luxury and ultra-luxury hotels, where room rates often exceed $1,000 USD per night, the stakes are incredibly high. These properties are not just selling a place to stay; they are crafting experiences that reinforce brand loyalty and elevate the guest's perception of value. In such a competitive market, using creativity to differentiate your offerings isn’t just a nice-to-have—it’s essential. Even if your property hasn’t reached this price point yet, there’s much to learn from these high-end strategies. Competitive pricing and attractive packages are important, but they must be matched ...
