Merry Marketing: Engaging Holiday Travel Strategies to Grow Your Business

Adam Ortman | September 20, 2024

By Adam Ortman The most wonderful time of the year is nearly upon us — especially if you own or lead a hospitality business and want to attract travelers during the holiday season. But with everything else as busy as Santa’s workshop in December, how can you make sure your holiday travel marketing stands out? According to a survey by AAA, more than 115 million Americans traveled over the 2023 Christmas and New Year’s holidays alone (Thanksgiving and other major travel dates notwithstanding). And it’s not just about visiting family. While many Americans prefer to stay home during the holidays, about 6% of travelers took som...