adara
ADARA Launches Site Impact, an Analytics Solution Enabling Destination Marketers to Measure Website Influence on Travel Purchase Behavior
ADARA | September 21, 2016
ADARA's Site Impact helps Bloomington, Minnesota, CVB quantify the value of its online marketing investments MOUNTAIN VIEW, California, September 21, 2016 – ADARA, the travel industry's leading data co-operative, today launched ADARA Site Impact, a new tool in the ADARA Impact suite of analytics products that provides destination marketing organizations (DMOs) and tourism board customers increased traveler intelligence, a holistic view of website effectiveness, and most importantly, insight into real travel outcomes. ADARA's Site Impact helped Bloomington Minnesota's Convention and Visitors Bureau (CVB) to track its website's infl...
ADARA Builds a New Analytics Foundation Helping DMOs Measure Impact on Their Marketing Spends
ADARA | August 17, 2016
ADARA Adds Key Executives, Expanding its Analytics Team to Meet Industry Demand – ADARA Impact Now Serves Dozens of Destination Marketing Organizations Across the Americas MOUNTAIN VIEW, California, August 17, 2016 – Travel data platform ADARA has built out its Analytics team with the addition of key executives, appointing Matt Clement, Senior Manager of Analytics out of Ft. Worth, and Don Jones, Senior Manager of Analytics out of its New York office. ADARA Impact is a suite of integrated analytics products that combines the world's largest set of first party travel data with destination marketing investments to help guide m...
American Millennials Disrupting Traditional Travel Models
ADARA | May 25, 2016
Research from ADARA reveals Millennials across America are travel influencers willing to spend on great experiences MOUNTAIN VIEW, California, May 25, 2016 – New global research from travel data platform ADARA reveals that Millennials in America are disrupting traditional models for travel. They are dedicated travelers with 2 in 3 (67%) prioritizing travel above any other expense, but are savvy bargain hunters with a penchant for luxuries. They are more likely to book through intermediaries and are less likely to be in loyalty programs as they currently exist. The study looked to expose the travel habits of Millennials using focu...
Big Data Look into Mena Travel Uncovers New Insight
ADARA | May 10, 2016
Research into travelers to the Middle East and North Africa reveals regional travel trends MOUNTAIN VIEW, California, May 10th, 2016 – Travelers to the Middle East and North Africa (MENA) are predominantly male, affluent, organized and loyal, according to new research from global travel data platform ADARA. The research, which used ADARA's insight into millions of travel actions every day, shows that travelers to the MENA region are 78% male, compared to 67% globally, and are more likely to be elite travelers, with 38% having traveled First or Business class in the last three months. They also spend a high rate on hotel rooms at $...
ADARA Launches Traveler Value Score
ADARA | March 31, 2016
ADARA Traveler Value Score is the first ever metric to provide insight into the full potential value of a traveler MOUNTAIN VIEW, California, March 31, 2016 – ADARA, the global travel data platform, today unveils ADARA Traveler Value Score, a new metric that measures the potential value of a customer based on their travel spending over time. Drawing on ADARA's unique access to billions of search, booking and loyalty data points from the world's largest travel companies, ADARA Traveler Value Score is a single number that represents a customers' capacity to spend on travel. It provides: Complete visibility into a traveler's true r...
ADARA Reveals New Insight into Elite Travelers
ADARA | March 16, 2016
Data driven insight from ADARA's Magellan platform challenges the industry view that Elite Travelers always prefer a high end travel experience and have a short booking window March 16 2016, MOUNTAIN VIEW, Calif., A major new piece of data driven research from ADARA, the global travel data platform, reveals today how marketers should challenge how they target the Elite Traveler* market. Contrary to the industry's view, the Elite Traveler conducts a higher number of searches prior to booking flights and hotels compared to non-Elite Travelers (94% vs 76%, respectively) and has a much wider booking window as a consequence. Elite Travelers ...
ADARA’s Impact Helps DMOs Measure the Most Effective Return on Their Marketing Spends
ADARA | February 4, 2016
Idaho Tourism Case Study: 50% of Visitors Book Mid-Tier Hotels, 33% Book Full-Service, Midwesterners Pay the Highest Rates – All of them are Best Reached 5-6 Weeks Before Travel MOUNTAIN VIEW, California, February 4, 2016 – ADARA, the global travel data platform, helped Idaho Tourism connect its marketing campaigns to actual travel activity, through ADARA Impact, an analytics solution that combines the world's largest set of first party travel data across vendors and campaigns to help guide marketing strategies for DMO and tourism board partners, while also optimizing results. For example, ADARA Impact helped Idaho Tourism u...
ADARA Welcomes Leland Pillsbury to its Board of Directors
ADARA | January 27, 2016
A Leading Voice for Innovation and a Travel Industry Influencer, Pillsbury Joins ADARA at a Defining Moment in the Company's Growth MOUNTAIN VIEW, California, January 27, 2016 – ADARA, the global travel data platform, announces the appointment of Leland "Lee" Pillsbury to the company's Board of Directors. As co-founder and co-chairman of Thayer Lodging Group, a Brookfield Company, founder of the Pillsbury Institute for Hospitality Entrepreneurship at the Cornell School of Hospitality Administration, a senior advisor at Thayer Ventures (an early-stage investor in ADARA), Chairman of the Board of Interstate Hotels and founder of doz...
